KOROMYSLOV Maxime
Maxime KOROMYSLOV is a Director of MSc Programmes (Masters of Science) and Associate Professor of Marketing. He is involved in both initial and continuing education in market research, strategic and operational marketing as well as luxury marketing. His research focuses mainly on luxury marketing, in particular the issue of product outsourcing (Country-of-Origin Effect) and its impact on consumer behavior. Author of more than a dozen works on the subject, Maxime regularely participates in national and international conferences bringing together both academics and European (France, Italy, Russia) or North American (Canada) marketing professionals. Moreover, he is a member of the French Marketing Association (AFM) and of the CEREFIGE research center (University of Lorraine).
DiplĂ´mes et formations
Postes
Cours enseignés
IntĂŞrets de Recherche
Publications
WAN, Y., M. KOROMYSLOV, “Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation” in 23d International Marketing Trends Conference., 2024, Venise, Italy
KOROMYSLOV, M. – “Horlogerie suisse Ă l’écoute des tendances venues d’ailleurs” dans 27ème JournĂ©e internationale du marketing horloger” – 2023, La Chaux-de-Fonds, Switzerland
KOROMYSLOV, M., A. V. SHOLOMOVA, I. SKOROBOGATYKH, N. A. PEREPELKIN, “The impact of the COVID-19 pandemic on the global luxury goods and services market: new challenges for digitalization, social and cultural aspects”, Marketing and marketing research journal, March 2021, vol. 3
WAN, Y., M. KOROMYSLOV, F. WU, H. ZHU, “Does Social Media Marketing Work in Chinese Luxury Market?” in 19th International Marketing Trends, 2020, Paris, France
WAN, Y., M. KOROMYSLOV, J. C. CHANG, H. LU, “Does Social Media Marketing Work in Chinese Luxury Market?”, Journal of Marketing Development and Competitiveness, November 2020, vol. 14, no. 4, pp. 51-66
WAN, Y., H. LU, M. KOROMYSLOV, “Antecedents and consequences of online customer experience of Chinese millennials luxury consumers” in Global Marketing Conference, Global Alliance of Marketing & Management Associations, pp. 988-1019, 2020, Seoul, South Korea
KOROMYSLOV, M., Y.WAN, “The impact of celebrity endorsement on Chinese luxury purchaser’s intention” 18th International Marketing Trends Congress. 2019, Venise, Italy
KHELLADI, I., M.KOROMYSLOV, “Millennials français et chinois : des rapports au luxe bien diffĂ©rents…”, The conversation, July 2019
KOROMYSLOV, M., B.WALLISER, E.ROUX, “Marques françaises de luxe : effets de la dĂ©localisation de la fabrication et du design sur les Ă©valuations des clients”, Management International, Spring 2013, vol. 17, no. 3, pp. 36-48
KOROMYSLOV, M., B.WALLISER, ” Le luxe français est-il dĂ©localisable ? Les effets nĂ©gatifs de la dĂ©localisation de la fabrication et du design pour les marques française du luxe” Congrès international de l’Association Française de Marketing (AFM). 2012, Brest, France
KOROMYSLOV, M., B.WALLISER, “Les consĂ©quences nĂ©gatives de la dĂ©localisation du luxe pour les marques” 1er Colloque International Westford – Luxe et contrefaçon : dĂ©fis, enjeux et perspectives. 2011, Genève, Switzerland
KOROMYSLOV, M., “Le Made in France en question. Pratiques et opinions des professionnels français du luxe”, Revue Française de Gestion, 2011, vol. 37, no. 218-219, pp. 107-122