GROEGER Lars
Dr Lars Groeger is permanent Professor of Innovation Management & Entrepreneurship at ICN Berlin. With more than 15 years of experience as an educator, researcher and advisor to industry , he combines his passion for teaching with his expertise in human-centred design, business model innovation, entrepreneurship, and customer engagement.
Lars has taught Business Model Innovation, Strategic Marketing Management, Consumer Behaviour and Design Thinking to MBA students and Executives in Sydney and Hong Kong for more than 10 years. Recently, Lars was appointed as acting Chair and Professor of Innovation Management and Entrepreneurship at University of Potsdam. He is also a Design Thinking Coach at the HPI School of Design Thinking, Potsdam, Germany and Affiliate Professor at RWTH Aachen University.
Lars is a frequent speaker at international conferences, business forums and workshops in Australia and Europe. His research explores design thinking capabilities and leadership, business models as complex adaptive systems, the emergence of University Incubators, as well as online and offline customer engagement and has been published in leading academic and professional journals.
As a Co-founding Partner at Fisherfolk, a strategy and education consultancy, Lars works with leading global corporations, start-ups and public institutions on topics ranging from co-creating market facing strategy, innovation capability building among senior leaders and their teams as well as mentoring transformation projects.
Lars has been educated at leading universities in Europe and the US, including University of Cologne, HEC Paris and Pennsylvania State University. He lives with his wife and two daughters either in Sydney or Berlin.
DiplĂ´mes et formations
Cours enseignés
IntĂŞrets de Recherche
Publications
GROEGER, L., C. SONNTAG, “Time for the Planet: Entrepreneurship at the service of climate emergency” in Strategy Theory and Practice., Ed., SAGE publications Inc., vol. 4, 2022
GROEGER, L., K. FINSTAD-MILION, G. DUFFING, A. CELAYA, “Empowering Students as Agents of Sustainable Change: Global Vision for Local Action” in Envisioning India’s Future: Growth, Innovation, Sustainability, Happiness & Wellbeing., Prabhat Pankaj, Lokesh Vijayvargy, Shubha Johri, Usha Badhera Eds, Bloomsbury Publishing, 2022
DANIEL, L., L. GROEGER, K. HĂ–LZLE, “Which Factors Determine the Adoption of Smart Farming Technologies? A Literature Review and Directions for Future Research” in ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France Coauthorspresented
FINSTAD-MILION, K., G. DUFFING, A. CELAYA, L. GROEGER, “Empowering Students as Agents of Sustainable Change: From Global Vision to Local Actions” in 9th International Conference on Youth 2025, Jaipuria Institute of Management, 2022, Jaipur, India
GROEGER, L., R. ROSE, K. HOELZLE, “The Emergence of Shared Leadership in Innovation Labs”, Frontiers in Psychology, August 2021, vol. 12, no. 685167
GROEGER, L., “Developing a Design Thinking Mindset: Encouraging Designerly Ways in Postgraduate Business Education” in Design Thinking in Higher Education., Gavin Melles Ed., Springer International Publishing, pp. 41-72, 2020
GROEGER, L., S. DUFFY, K. BRUCE, L. MOROKO, “Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice”, Australasian Marketing Journal, November 2020, vol. 28, no. 4, pp. 181-188
GROEGER, L., K. BRUCE, I. ROLFE, “Adapt fast or die slowly: complex adaptive business models at Cisco Systems”, Industrial Marketing Management, February 2019, vol. 77, pp. 102-115
GROEGER, L., F. BUTTLE, “Who says what to whom in what channel?”, Journal of Marketing Management, May 2017, vol. 33, no. 13-14, pp. 1035-1059
GROEGER, L., F. BUTTLE, “Deciphering word-of-mouth marketing reach: everyday chitchat vs. institutional WOM”, Journal of Advertising Research, May 2016, vol. 56, pp. 368-384
GROEGER, L., J. SCHWEITZER, L. SOBEL, “The design thinking mindset of innovation leaders: An assessment of what we know and what we see in practice”, Journal of Design Business & Society, November 2016, vol. 2, no. 3, pp. 71-94
GROEGER, L., L. MOROKO, L. HOLLEBEEK, “Capturing value from non-paying consumers”, Journal of Strategic Marketing, April 2016, vol. 24, no. 1, pp. 190-209
GROEGER, L., F. BUTTLE, “Word-of-mouth marketing influence on offline and online communications: evidence from case study research”, Journal of Marketing Communications, October 2014, vol. 20, no. 1-2, pp. 21-41
GROEGER, L., L. SOBEL, “The Future of Design Thinking in Australia”, Design Management Review, November 2013, vol. 24, no. 2, pp. 26-31