FLORES ZAMORA Javier
Javier FLORES-ZAMORA holds a PhD in Management Science and Marketing. He is a passionate and energetic faculty member in ICN Business School. He has taken different positions for academic and professional institutions and companies in Mexico, Argentina, the Netherlands and Spain in the areas of market research, brand and sales management, and graphic design. His research consists of two streams: (1) the Arts, and (2) the Tourism and Leisure Markets. He has co-written the Spanish 5th edition of Kotler’s Marketing for Tourism and Hospitality, printed by Pearson Education. He was granted two research fellowships, one in Real Colegio Complutense in Harvard University, USA and the other in Harrow Business School in Westminster University, UK. He has been a visiting lecturer and guest speaker for different Universities in Europe and North America.
DiplĂ´mes et formations
Cours enseignés
IntĂŞrets de Recherche
Publications
FLORES ZAMORA, J., “Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification”, International Journal of Advertising, February 2023, vol. 42, no. 2, pp. 408-429
FLORES ZAMORA, J., “The impact of physical appearance on involvement towards gay target ad models, and normative LGBTQ beliefs” in 9th. Academic Conference. 3-5 September, 2021, Greece
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece
IVANOVA , O., J. FLORES ZAMORA, I. KHELLADI, S. IVANAJ, “The generational cohort effect in the context of responsible consumption”, Management Decision, May 2019, vol. 57, no. 5, pp. 1162-1183
FLORES-ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider”, Journal of Retailing and Consumer Services, November 2017, vol. 39, pp. 114-122
GUPTA, N., J. FLORES ZAMORA, O. IVANOVA RUFFO, “Impact of Globalization on Consumer Behavior Attributes: A Comparative Study between Developed and Emerging Markets” in Conference proceedings, Institute of Management Technology, 2016
MIEMBRO-NIETO, D., J. GARCIA-MADARIAGA, J. FLORES ZAMORA, “Modelo explicativo del rendimiento y la efectividad comercial a travĂ©s de los sistemas de control: Una aplicaciĂłn al sector financiero” in AEDEM Annual Meeting, European Academy of Management (EURAM), 2016
IVANOVA, O., J.FLORES ZAMORA, S.IVANAJ, I.KHELLADI, “Determinants of Responsible Consumer Behavior in France” ARTEMOCC Conference. 2015, Nancy, France
IVANOVA, O., J.FLORES ZAMORA, S.IVANAJ, I.KHELLADI, “The moderating effects of age and income on the determinants of responsible consumption: evidence from France” Global Cleaner Production and Sustainable Consumption Conference (GCPSC). 2015, Sitges, Spain
FLORES ZAMORA, J., “Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue” European Marketing Academy Conference (EMAC). 2014, Valencia, Spain
FLORES ZAMORA, J., “Mercadotecnia turĂstica: Identidad de marcas y estrategias de diferenciaciĂłn” in Tercer congreso de turismo, 2014, Michoacán, Mexico
FLORES ZAMORA, J., J. GARCIA-MADARIAGA, “Service Perception Differences among Opinion Leaders in the Art Industry” in Philadelphia, 2014, Philadelphia, United States of America
FLORES ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Do Satisfaction and Loyalty Have a Linear Relationship? Effect of the Education Level on Arts Participation”, Journal of Modern Accounting and Auditing, 2012, vol. 8, no. 4, pp. 529-536
FLORES ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Identification and measurement of opinion leadership, satisfaction and loyalty in art services”, EsicMarket, 2012, vol. 43, no. 142, pp. 117-142
KOTLER, P., J. T.BOWEN, J. C.MAKENS, J.GARCIA DE MADARIAGA MIRANDA, J.FLORES ZAMORA, Marketing Turistico 5th Edition, Pearson Education, 2011