MSc Stratégie marketing et développement commercial
Programme overview
The MSc stratégie marketing et développement commercial prepares you for careers in marketing and sales for the consumer (BtoC) and business (BtoB) markets in consumer goods, capital goods, services or projects. Sales development is the result of marketing decisions and adaptations to the product range, taking into account both customer expectations and internal requirements.
Modules
First year of the program - M1
Admission Bac+3 pour un parcours en 2 ans (M1 et M2)
Semestre 1 :
- UE1 - Stratégie et innovation
- UE2 - Management de projet : boite à outils et techniques
- UE2 - Fonctionnement de l'entreprise (simulation)
- UE3 - Marketing d'enseigne et gestion du point de vente
- UE3 - Pilotage de la performance commerciale
- UE4 - Défi #ATM1 : CréaCthon design produit
- UE5 - Explore Your Career Options
- UE5 - English for Business Functions
Semestre 2 :
- UE1 - Innovation, Agility & Design Thinking
- UE1 - Développement durable et RSE à l'ère digitale
- UE2 - Transformation digitale et sécurité des données
- UE2 - Big Data et Business Analytics
- UE3 - E-commerce et omnicanalité
- UE4 - Défi #ATM2 : CréaCthon design évènement
- UE5 - Micro-certificat professionnel et spécialisé
- UE5 - English for Specific Purposes
Second year of the program - M2
Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)
Semestre 1 :
- UE1 - CreaCtive Learning Expedition
- UE1 - Management 4.0 et Leadership
- UE2 - Marketing BtoB et management des comptes clés
- UE2 - Négociation de solutions complexes
- UE2 - Développement des projets marketing et commerciaux
- UE2 - Stratégie et management des achats
- UE3 - Micro-certificat professionnel et spécialisé
- UE4 - Méthodologie de recherche et analyse des données
- UE Quitus - Expérience professionnelle M1
Semestre 2 :
- UE3 - Expérience professionnelle M2
- UE4 - Mémoire professionnel
Optez pour le parcours d'excellence labellisé CGE
Les modules
En première année - M1
Admission Bac+3 pour un parcours en 2 ans (M1 et M2)
Semestre 1 :
- UE1 - Stratégie et innovation
- UE2 - Management de projet : boite à outils et techniques
- UE2 - Fonctionnement de l'entreprise (simulation)
- UE3 - Marketing d'enseigne et gestion du point de vente
- UE3 - Pilotage de la performance commerciale
- UE4 - Défi #ATM1 : CréaCthon design produit
- UE5 - Explore Your Career Options
- UE5 - English for Business Functions
Semestre 2 :
- UE1 - Innovation, Agility & Design Thinking
- UE1 - Développement durable et RSE à l'ère digitale
- UE2 - Transformation digitale et sécurité des données
- UE2 - Big Data et Business Analytics
- UE3 - E-commerce et omnicanalité
- UE4 - Défi #ATM2 : CréaCthon design évènement
- UE5 - Micro-certificat professionnel et spécialisé
- UE5 - English for Specific Purposes
En deuxième année - M2
Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)
Semestre 1 :
- UE1 - CreaCtive Learning Expedition
- UE1 - Management 4.0 et Leadership
- UE2 - Marketing BtoB et management des comptes clés
- UE2 - Négociation de solutions complexes
- UE2 - Développement des projets marketing et commerciaux
- UE2 - Stratégie et management des achats
- UE3 - Micro-certificat professionnel et spécialisé
- UE4 - Méthodologie de recherche et analyse des données
- UE Quitus - Expérience professionnelle M1
Semestre 2 :
- UE3 - Expérience professionnelle M2
- UE4 - Mémoire professionnel
Choose the CGE-certified
path of excellence
The path of excellence
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Work-study format
Available as a sandwich course in Paris and Nancy and as a traditional course in Paris, this programme will enable you to become more professional and acquire business expertise in marketing and sales development. It's also an excellent way of developing the hard and soft skills that employers are looking for, so it's a real asset to your employability!
Apprenticeships also mean that your tuition fees are waived in full, and you receive a monthly income for the duration of the contract based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if it exists and is more favourable).
Finally, at ICN, nearly 150 partner companies are ready to meet you at our career forums, which will open the doors to work-linked training with major companies.
Career opportunities
Specific roles:
- Ingénieur d’affaires
- Chef de projet marketing
- Responsable de marché
- Category manager
- Chef de rayon
- Manager de département
- Directeur de magasin
- Responsable grands comptes
- Acheteur
100% of our graduates find a job within 6 months thanks to our partner companies!
Auchan // Crédit Mutuel // Enedis // Engie // Suez // Cora // Altran // La Poste // Leroy Merlin // Heineken
What our students think
I began my career at Chanel 10 years ago and am currently Head of Transformation for Fashion Retail Europe. My team is responsible for managing projects aimed at improving the operational efficiency of our distribution network of fashion boutiques in Europe.
I have to work with many different teams and professions, and I particularly appreciated the emphasis on teamwork and multidisciplinary group projects at ICN, which enabled me to broaden my thinking and think about projects in 360-degree mode.
The wide choice of specialities also gave me an insight into different areas such as marketing, supply chain and distribution, knowledge that is very useful to me today.
Responsable transformation Retail - Opérations & Innovation - Mode Europe chez CHANEL
Admissions
Interested in the MSc Stratégie marketing et développement commercial?
Don't hesitate to apply!
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026