MSc Stratégie marketing et développement commercial

Useful information
MSc Bac +5
Duration of study :
Regular track: 2 years - Short track: 1 year
Place of study :
Nancy, Paris
Language of instruction :
French, English
Degree awarded :
MSc ICN degree or MSc-Master of Science certified CGE degree / DESSMI - Level 7 RNCP qualification (French National Directory of Professional Certifications), sheet n° 37475
Tuition fees :
Contact Admission service
French students
+ 33 (3) 54 50 25 38
International students
+ 33 (3) 54 50 26 33
+ 33 (6) 35 81 31 10

Programme overview

The MSc in marketing strategy and business development prepares students for a career in marketing and business-to-consumer and business-to-business sales in the consumer goods, capital goods, service and project sectors. Business development is the result of making marketing decisions and tailoring the products and services provided by the company to meet the needs of customers while taking internal imperatives into account.

Choose the CGE-certified
path of excellence

Optional: the path of excellence

In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.

This course includes at least 50% of classes in English.

Find out more about the CGE Master of Science program

Work-study format

Available as a sandwich course in Paris and Nancy, and as a traditional course in Paris, this program will enable you to acquire professional expertise in marketing and business development. It's also an excellent way to develop the hard and soft skills employers are looking for, and a real asset to your employability!

Apprenticeships will also allow you to be entirely waived of your tuition fees. The host company pays you a monthly salary for the duration of the contract according to a scale based on the gross monthly minimum wage.

Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.


First year of the program - M1

Admission Bac+3 for a 2-year course (M1 and M2)

Semester 1 :

  • UE1 - Strategy & innovation 
  • UE2 - Project management : toolbox and techniques 
  • UE2  - Business functions (simulation) 
  • UE3 - Marketing d'enseigne et gestion du point de vente 
  • UE3 - Pilotage de la performance commerciale 
  • UE4 - #ATM1 Challenge : CreaCthon product design 
  • UE5 - Explore Your Career Options
  • UE5 - English for Business Functions

Semester 2 :

  • UE1 - Innovation, Agility & Design Thinking
  • UE1 - Sustainable development and CSR at the Digital Age 
  • UE2 - Digital transformation & Data security 
  • UE2 - Big Data et Business Analytics
  • UE3 - E-commerce et omnicanalité 
  • UE4 - #ATM2 Challenge : CreaCthon event design 
  • UE5 - Professional and specialised micro-certificate 
  • UE5 - English for Specific Purposes
  • UE0 - French as a foreign language (optional) 

Second year of the program - M2

Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry)

Semester 1 :

  • UE1 - CreaCtive Learning Expedition 
  • UE1 - Management 4.0 & Leadership 
  • UE2 - Marketing BtoB et management des comptes clés  
  • UE2 - Négociation de solutions complexes  
  • UE2 - Développement des projets marketing et commerciaux 
  • UE2 - Stratégie et management des achats 
  • UE3 - Professional and specialised micro-certificate 
  • UE4 - Research methods & Data Analytics 
  • UE Quitus - Professional experience M1

Semester 2 :

  • UE3 - Professional experience M2 
  • UE4 - Company-based research project 


Our Paris campus is located in the heart of
La Défense business district, a stone's
throw from the head offices of the largest
French companies. It’s a place for learning,
but also a place where students,
businesses, teachers and graduates can


At the heart of the 3 frontiers, the Nancy - ARTEM campus is ideally located. With its central position in Europe and a dynamic cultural scene, Nancy is strongly influenced by the arts and culture.

Career opportunities

Specific roles :

  • Business engineer
  • Marketing project manager
  • Market manager
  • Category manager
  • Department head
  • Department manager
  • Store manager
  • Key account manager

100% of our graduates find a job within 6 months thanks to our partner companies!

Auchan // Crédit Mutuel // Enedis // Engie // Suez // Cora // Altran // La Poste // Leroy Merlin //` Heineken

What our students think...

I began my career at Chanel 10 years ago and am currently Head of Transformation Retail Mode Europe. My team is in charge of driving projects aimed at improving the operational efficiency of our retail network in the distribution network in Europe.
I work with a wide range of teams and professions, and at ICN I particularly enjoyed the focus on teamwork and multi-disciplinary group projects, which enabled me to broaden my thinking.
The broad choice of specialties also gave me an insight into different fields such as marketing, supply chain and distribution, all of which I find extremely useful today.
Responsable transformation Retail - Opérations & Innovation - Mode Europe chez CHANEL


Interested in the MSc in marketing strategy
and business development ?

Don't hesitate to apply!

Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026