MSc Digital marketing

Useful information

MSc Bac +5

Duration of study :

Regular track : 2 ans - Short track : 1 an

Place of study :

Paris

Language of instruction :

French, English

Degree awarded :

MSc ICN degree or MSc-Master of Science certified CGE degree / DESSMI - Level 7 RNCP qualification (French National Directory of Professional Certifications), sheet n° 37475

Tuition fees :

Click here

Contact Admission service

French students

+ 33 (3) 54 50 25 38

Send a mail

International students

+ 33 (3) 54 50 26 33

+ 33 (6) 35 81 31 10

Contact

Download the brochure

Programme overview

Digital marketing covers all the digital channels that enable a brand/company to communicate with customers or prospects (website, blog, social networks, digital advertising) to ultimately sell a product or service.

The MSc Digital Marketing responds to the changing behaviors linked to the digital transformation of companies, and enables students to study the main digital marketing channels and the various techniques associated with them (websites, social networks, SEO/SEA, Inbound Marketing, etc.).

Particular emphasis is placed on managing the online experience to turn website visitors into regular customers and build long-term loyalty.

Choose the CGE-certified
path of excellence

Optional: the path of excellence

In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.

This course includes at least 50% of classes in English.

Find out more about the CGE Master of Science program

Discover

Work-study format

Available as a sandwich course in Paris, this program will enable you to acquire professional expertise in marketing. It's also an excellent way of developing the hard and soft skills that employers are looking for, and a real asset for your employability!

Apprenticeships will also allow you to be entirely waived of your tuition fees. The host company pays you a monthly salary for the duration of the contract according to a scale based on the gross monthly minimum wage.

Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.

Modules

First year of the program - M1

Admission Bac+3 for a 2-year course (M1 and M2)

Semester 1 :

UE1 - Strategy & innovation
UE2 - Project management : toolbox and techniques
UE2 - Business functions (simulation)
UE3 - Marketing digital
UE3 - Community Management et Marketing d'influence
UE4 - #ATM1 Challenge : CreaCthon product design
UE5 - Explore Your Career Options
UE5 - English for Business Functions

Semester 2 :

UE1 - Innovation, Agility & Design Thinking
UE1 - Sustainable development and CSR at the Digital Age
UE2 - Digital transformation & Data security
UE2 - Big Data et Business Analytics
UE3 - Brand Content et Storytelling
UE4 - #ATM2 Challenge : CreaCthon event design
UE5 - Professional and specialised micro-certificate
UE5 - English for Specific Purposes

Second year of the program - M2

Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry) - Only available in Berlin

Semester 1 :

UE1 - CreaCtive Learning Expedition
UE1 - Management 4.0 & Leadership
UE2 - Gestion de produits digitaux
UE2 - Référencement SEO/SEA
UE2 - Expérience client en ligne et CRM
UE2 - Modèles économiques en ligne
UE3 - Professional and specialised micro-certificate
UE4 - Research methods & Data Analytics
UE Quitus - Professional experience M1

Semester 2 :

UE3 - Professional experience M2
UE4 - Company-based research project

campus

Paris

The Paris campus is located in the heart of the quartier de la Défense business district, a stone's throw from the head offices of the largest CAC 40 companies… It is a place for learning, but also a place where students, businesses, teachers and graduates can meet.

Find out more