MSc Marketing digital et stratégies d’influence
Programme overview
The MSc in Digital Marketing and Influence Strategies trains digital marketing experts who are capable of designing and implementing high-impact strategies. Combining strategic vision, creativity, and mastery of digital tools, the program immerses students in the current challenges of digital marketing: e-reputation management, influence, data, brand storytelling, AI trends, ethics, and more.
Thanks to a professional program punctuated by concrete projects and certifications, students acquire the skills to manage large-scale campaigns and lead engaged communities.
Modules
First year of the program - M1
Admission Bac+3 pour un parcours en 2 ans (M1 et M2)
Semestre 1 :
- Stratégie et Innovation
- Management de projet
- Dynamique organisationnelle au travail
- Fondamentaux du marketing digital et de la communication
- Expérience client en ligne et CRM
- Transformation digitale & IA
- Innovation et management responsable
- Data Management
- English for Effective Teams
Semestre 2 :
- L’art du prompt
- Talk & Impact : communiquer pour convaincre
- Explorez votre potentiel professionnel
- Stratégie de contenus et animation des communautés
- Micro-certificat professionnel et spécialisé
- CréaCthon
- Global Competency Certificate
- Expérience professionnelle de M1 (2 mois minimum)
Second year of the program - M2
Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)
Semestre 1 :
- Business Models et Entrepreneuriat
- Financement de projets innovants
- Méthodologie de recherche et analyse des données
- English for Specific Purposes
- Marketing d'influence : acteurs, formats et tendances
- E-reputation et gestion de crise
- Publicité digitale et stratégie média
- Stratégie de marque et storytelling digital
- Micro-certificat professionnel et spécialisé
Semestre 2 :
- Conduite du changement et leadership créaCtif
- Mémoire de recherche
- CreaCtive Learning Expedition
- LV1 English (TOEIC)
- Quitus international
- Expérience pro (4 mois minimum)
- Business Models digitaux
- Web Analytics et pilotage par la data
- Droit, éthique et RGPD dans le marketing digital
- Innovation Digitale et tendances à l'ère des IA
- Micro-certificat professionnel et spécialisé
Work-study format
Available as a sandwich course in Paris, this programme gives you the opportunity to develop your professional skills and acquire business expertise in digital marketing. It's also an excellent way of developing the hard and soft skills that employers are looking for, so it's a real asset to your employability!
Apprenticeships also mean that your tuition fees are waived in full, and you receive a monthly income for the duration of the contract based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if it exists and is more favourable).
Finally, at ICN, nearly 150 partner companies are ready to meet you at our career forums, which will open the doors to work-linked training with major companies.
Career opportunities
Specific roles:
- Chef de projet digital
- Responsable e-business
- Responsable e-commerce
- Traffic manager / Traffic Analyst
- SEO Manager
- Community manager»Responsable sourcing achats
- Responsable CRM
- Responsable marketing
100% of our graduates find a job in less than 6 months!
Download the information sheet
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026
Admissions
Interested in the MSc Marketing digital et stratégies d'influence?
Don't hesitate to apply!
