MSc Performance commerciale et relation client
Programme overview
This MSc aims to train future experts and managers capable of steering commercial strategy in a constantly changing environment. It is designed for students who want to combine operational excellence, technological mastery, and strategic vision.
This program of excellence immerses you in the heart of today's business challenges: building lasting, omnichannel customer relationships, mastering the most advanced negotiation techniques, and deploying high-impact commercial approaches rooted in market realities.
Modules
First year of the program - M1
Admission Bac+3 pour un parcours en 2 ans (M1 et M2)
Semestre 1 :
- Stratégie et Innovation
- Management de projet
- Dynamique organisationnelle au travail
- Stratégie commerciale avancée
- Comportement du consommateur et expérience client
- Transformation digitale & IA
- Innovation et management responsable
- Data Management
- English for Effective Teams
Semestre 2 :
- L’art du prompt
- Talk & Impact : communiquer pour convaincre
- Explorez votre potentiel professionnel
- E-commerce & Digital Sales
- Micro-certificat professionnel et spécialisé
- CréaCthon
- Global Competency Certificate
- Expérience professionnelle de M1 (2 mois minimum)
Second year of the program - M2
Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)
Semestre 1 :
- Business Models et Entrepreneuriat
- Financement de projets innovants
- Méthodologie de recherche et analyse des données
- English for Specific Purposes
- Marketing BtoB et gestion des comptes clés
- Négociation commerciale avancée
- CRM & Data Client
- Pilotage de la performance commerciale & KPI
- Micro-certificat professionnel et spécialisé
Semestre 2 :
- Conduite du changement et leadership créaCtif
- Mémoire de recherche
- CreaCtive Learning Expedition
- LV1 English (TOEIC)
- Quitus international
- Expérience pro (4 mois minimum)
- Aspects juridiques des pratiques commerciales
- Leadership commercial et management d'équipes
- IA et Automatisation dans la relation client
- Gestion de la relation client à l'international
- Micro-certificat professionnel et spécialisé
Work-study format
Available as a sandwich course in Paris and Nancy and as a traditional course in Paris, this programme will enable you to become more professional and acquire business expertise in marketing and sales development. It's also an excellent way of developing the hard and soft skills that employers are looking for, so it's a real asset to your employability!
Apprenticeships also mean that your tuition fees are waived in full, and you receive a monthly income for the duration of the contract based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if it exists and is more favourable).
Finally, at ICN, nearly 150 partner companies are ready to meet you at our career forums, which will open the doors to work-linked training with major companies.
Career opportunities
Specific roles:
- Ingénieur d’affaires
- Chef de projet marketing
- Responsable de marché
- Category manager
- Chef de rayon
- Manager de département
- Directeur de magasin
- Responsable grands comptes
- Acheteur
100% of our graduates find a job within 6 months thanks to our partner companies!
Auchan // Crédit Mutuel // Enedis // Engie // Suez // Cora // Altran // La Poste // Leroy Merlin // Heineken
What our students think
I began my career at Chanel 10 years ago and am currently Head of Transformation for Fashion Retail Europe. My team is responsible for managing projects aimed at improving the operational efficiency of our distribution network of fashion boutiques in Europe.
I have to work with many different teams and professions, and I particularly appreciated the emphasis on teamwork and multidisciplinary group projects at ICN, which enabled me to broaden my thinking and think about projects in 360-degree mode.
The wide choice of specialities also gave me an insight into different areas such as marketing, supply chain and distribution, knowledge that is very useful to me today.
Responsable transformation Retail - Opérations & Innovation - Mode Europe chez CHANEL
Admissions
Interested in the MSc Performance commerciale et relation client?
Don't hesitate to apply!
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026