MSc Marketing and product innovation
Programme overview
The objective of the MSc Marketing and product innovation is to provide students with an overview of innovation marketing and the tools needed to boost creativity and translate their ideas into products and services.
With the current evolution of the markets and the digitalization of the product offer, the company must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This MSc aims to teach the students how to manage all the steps of development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market and follow-up of the client on physical and digital platforms.
Choose the CGE-certified
path of excellence
Optional: the path of excellence
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Work-study format
Available as a sandwich course in Paris, this program will enable you to become more professional and acquire business expertise in marketing. It's also an excellent way to develop the hard and soft skills employers are looking for, and a real asset to your employability!
Apprenticeships also give you full exemption from tuition fees and a monthly income for the duration of the contract, based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if available and more favorable).
Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.
Modules
First year of the program - M1
Admission Bac+3 for a 2-year course (M1 and M2)
Semester 1 :
- UE1 - Strategy & innovation
- UE2 - Project management : toolbox and techniques
- UE2 - Business functions (simulation)
- UE3 - Product range management
- UE3 - Innovation and market research
- UE4 - #ATM1 Challenge : CreaCthon product design
- UE5 - Explore Your Career Options
- UE5 - English for Business Functions
- UE0 - French as a foreign language (optional)
Semester 2 :
- UE1 - Innovation, Agility & Design Thinking
- UE1 - Sustainable development and CSR at the Digital Age
- UE2 - Big Data and Business Analytics
- UE2 - Digital transformation & Data security
- UE3 - Branding and product design
- UE4 - #ATM2 Challenge : CreaCthon event design
- UE5 - Professional and specialised micro-certificate
- UE5 - English for Specific Purposes
- UE0 - French as a foreign language (optional)
Second year of the program - M2
Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry)
Semester 1 :
- UE1 - CreaCtive Learning Expedition
- UE1 - Management 4.0 et Leadership
- UE2 - Design thinking
- UE2 - New Product Introduction (NPI)
- UE2 - Sustainable innovation and legal protection
- UE2 - CRM et Web Analytics
- UE3 - Professional and specialised micro-certificate
- UE4 - Research methods & Data Analytics
- UE Quitus - Professional experience M1
- UE0 - French as a foreign language (optional)
Semester 2 :
- UE3 - Professional experience M2
- UE4 - Company-based research project
Career opportunities
Specific roles :
- Product manager
- Innovation manager
- Online marketing manager
- Entrepreneur
- Business developer
- Project manager
86% of our graduates find a job within 6 months thanks to our partner companies!
Groupe Savencia // Moustache Bike // Sophie la Girafe // Baccarat // Publicis Groupe // Adidas // Zalando // GFK
What our students think...
I'm currently working as Associate Product Marketing Manager at Google Italy. Thanks to my experience at ICN Business School, I was able to acquire the flexibility and skills needed to work in a fast-paced, international environment. What I appreciate most about my time at ICN is the opportunity to study with and learn from people from all over the world through projects and practical experiences that have given me the practical skills I need in my day-to-day work.
Associate product marketing manager at Google Italy
Admissions
Interested in the MSc Marketing and Product Innovation?
Don't hesitate to apply!
Events
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026