MSc Brand and marketing management
Programme overview
The MSc in Brand and Marketing Management is designed to equip students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices. The program aims to:
- Develop a solid understanding of brand identity, positioning, and value creation in both local and global markets.
- Provide critical insights into consumer psychology, market research, and the use of data-driven decision-making.
- Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms.
- Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding.
- Strengthen intercultural communication and leadership skills necessary for managing brands in an international context.
Choose the CGE-certified
path of excellence
The path of excellence
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Modules
First year of the program - M1
Admission Bac+3 for a 2-year course (M1 and M2) - Only available in Berlin
Semester 1 :
- Strategy & innovation
- Project management : toolbox and techniques
- Organizational Dynamics at Work
- Digital Transformation & AI
- Market and Brand Research
- Psychology and Marketing
- Innovation and Responsible Management
- Data Management
- English for Effective Teams
Semester 2 :
- The Art of Prompting
- Talk & Impact: Communicate to Convince
- Explore Your Professional Potential
- Creative Planning and Brand Strategies
- Professional and specialised micro-certificate
- CréaCthon
- Global Competency Certificate
- MSC 1 Professional Expérience (minimum 2 months)
Second year of the program - M2
Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry) - Only available in Berlin
Semester 1 :
- Business Models and Entrepreneurship
- Financing Innovative Projects
- Capstone project 1 (with a partner company)
- Branding in the Social Media Era
- Sustainable Brands and Ethics Consumption
- Design, Storytelling and Campaigns
- Customer Experience and Service Design, AI Tools
- Professional and specialised micro-certificate
- Research methods & Data Analytics
- English for Specific Purposes
Semester 2 :
- Change Management and CreaCtive Leadership
- Research Thesis
- Capstone project 2 (with a partner company)
- Exporting Products and Services
- Luxury and Premium Brand Strategies
- Designing Innovation and New Offerings
- International Marketing and Advertising
- Professional and specialised micro-certificate
- CreaCtive Learning Expedition
- Global Competency
Career opportunities
This program prepares students to take on the following international roles in BtoC or BtoB markets:
Specific roles :
- Brand Manager / Assistant Brand Manager
- Marketing Manager / Product Manager
- Digital Marketing Manager / Social Media Strategist
- Communication & Campaign Planner
- Customer Experience Manager
- Market Research Analyst / Consumer Insights Specialist
- Innovation & New Product Development Manager
- Sustainability and CSR Brand Consultant
- Luxury & Premium Brand Specialist
Adidas // Brand Trust // GFK // Puma // VOK DAMS worldwide
Admissions
Interested in the MSc Brand and Marketing Management?
Don't hesitate to apply!
Events
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026