Brand and marketing management
Présentation du programme
The objective of the Brand and marketing programme is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
Les modules
En première année - M1
Admission Bac+3 for a 2-year course (M1 and M2) - Only available in Berlin
Semester 1 :
- UE1 - Strategy & innovation
- UE2 - Project management : toolbox and techniques
- UE2 - Business functions (simulation)
- UE3 - International Marketing
- UE3 - Branding in the Social Media Era
- UE4 - #ATM1 Challenge : CreaCthon product design
- UE5 - Explore Your Career Options
- UE5 - English for Business Functions
- UE0 - French as a foreign language (optional)
Semester 2 :
- UE1 - Innovation, Agility & Design Thinking
- UE1 - Sustainable development and CSR at the Digital Age
- UE2 - Digital transformation & Data security
- UE2 - Big Data et Business Analytics
- UE3 - Sustainable Brands and Ethics of Consumption
- UE4 - #ATM2 Challenge : CreaCthon event design
- UE5 - Professional and specialised micro-certificate
- UE5 - English for Specific Purposes
- UE0 - French as a foreign language (optional)
En deuxième année - M2
Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry) - Only available in Berlin
Semester 1 :
- UE1 - CreaCtive Learning Expedition
- UE1 - Management 4.0 & Leadership
- UE2 - Psychology and Marketing
- UE2 - Creative Planning and Brand Strategies
- UE2 - Design, Storytelling and Campaigns
- UE2 - Current Issues in Marketing and Branding
- UE3 - Professional and specialised micro-certificate
- UE4 - Research methods & Data Analytics
- UE Quitus - Professional experience M1
- UE0 - French as a foreign language (optional)
Semester 2 :
- UE3 - Professional experience M2
- UE4 - Company-based research project
Optez pour le parcours d'excellence labellisé CGE
The path of excellence
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Alternance
In Berlin, the work-study rhythm will enable you to work part-time in a student-job for 8 to 20 hours per week. This is a great opportunity to expand your skill set. If you have an entrepreneurial mindset, you can also use your free time to build your own project!
Apprenticeships will also allow you to be entirely waived of your tuition fees. The host company pays you a monthly salary for the duration of the contract according to a scale based on the gross monthly minimum wage.
Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.
The Brand and Marketing Management programme is highly professional, with courses taught by professionals.
Opportunités de carrière
This program prepares students to take on the following international roles in BtoC or BtoB markets:
Specific roles :
- Product manager
- Innovation manager
- Online marketing manager
- Entrepreneur
- Business developer
- Project manager
Adidas // Brand Trust // GFK // Puma // VOK DAMS worldwide
Ce que nos élèves
en pensent…
Consumer analytics, event planning, luxury and fashion business, social media communication, among other subjects help students to learn the core principles of marketing and embark on an international career in the sector that they are interested in. The classes were small and wellsupervised. After graduation, I went on to work in the international head offices of Puma and Swarovski.
Product manager, Spadel
Admissions
Interested in the Brand and Marketing Management programme?
Don't hesitate to apply!
