The objective of the Brand and marketing programme is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
Admission Bac+3 for a 2-year course (M1 and M2) - Only available in Berlin
Semester 1 :
Semester 2 :
Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry) - Only available in Berlin
Semester 1 :
Semester 2 :
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
In Berlin, the work-study rhythm will enable you to work part-time in a student-job for 8 to 20 hours per week. This is a great opportunity to expand your skill set. If you have an entrepreneurial mindset, you can also use your free time to build your own project!
Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.
The Brand and Marketing Management programme is highly professional, with courses taught by professionals.
This program prepares students to take on the following international roles in BtoC or BtoB markets:
Specific roles :
Adidas // Brand Trust // GFK // Puma // VOK DAMS worldwide
Interested in the Brand and Marketing Management programme?
Don't hesitate to apply!
Formation enregistrée à la CGE sous la dénomination : Management by Innovation
Formation enregistrée au RNCP sous le numéro RNCP 37475 jusqu’au 31/08/2026