GUCLU ULGEN Burcin

CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, “The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France”, European Management Journal, Février 2023

WANG, L., B. GUCLU, “The more, the not merrier? Exploring information overload in the context of electronic word-of-mouth (eWOM)”, Journal of Marketing Communications, Mai 2023

GUCLU, B., D. ROCHE, F. MARIMON, “City characteristics that attract Airbnb travellers: Evidence from Europe”, International Journal for Quality Research, Mars 2020, vol. 14, no. 1, pp. 271-290

GUCLU, B., M., A. CANELA, I.ALEGRE, “An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior” dans Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019

GUCLU, B., M.GARZA, C.KENNETT, “What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event” dans Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019

GUCLU, B., M., A.CANELA, “The destructive effect of complex analytics on innovativeness”, International Journal of Applied Behavioral Economics, Octobre 2017, vol. 6, no. 4, pp. 38-56

GUCLU, B., M. , A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” dans Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017

GUCLU, B., M., A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” dans Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017