Marketing

GUCLU ULGEN Burcin

Useful information
Type
Permanent

Dr. Burçin Güçlü is Assistant Professor of Marketing at ICN Business School Berlin. Regarding her research, she is working on the applications of Big Data in sports industry and sharing economies. Her main skills are quantitative research methodology and social listening. Previously, she earned BA degrees in Business Administration and Economics from Koç University, and Master of Research in Management (MRM) and PhD in Management from IESE Business School, University of Navarra.  She also held research and teaching positions in BES La Salle (Universitat Ramon Llull), Toulouse Business School, and Universitat Internacional de Catalunya.

DiplĂ´mes et formations

Année
Titre
Institution
Country
Année
2014
Titre
PhD in Management – Managerial Decision Sciences (Magna Cum Laude)
Institution
IESE Business School
Country
Spain
Année
2012
Titre
Master of Research in Management
Institution
IESE Business School
Country
Spain
Année
2010
Titre
Degree in Economics
Institution
Koç University
Country
Turkey
Année
2010
Titre
Degree in Business Administration
Institution
Koç University
Country
Turkey

Cours enseignés

Année
Titre
Country
Institution
Année
2021
Titre
Data Analysis
Country
France
Institution
ICN Business School
Année
2021
Titre
German culture & Arts in Berlin
Country
France
Institution
ICN Business School
Année
2021
Titre
Marketing / Strategic Planning
Country
France
Institution
ICN Business School
Année
2021
Titre
Offering Management in the Digital Era
Country
France
Institution
ICN Business School
Année
2020
Titre
Responsible Entrepreneurship
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Fundamentals of Digital Transformation
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Digital Strategy and Brand Analytics
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Responsible & Digital Business Models & Governance
Country
Germany
Institution
ICN Business School
Année
2020
Titre
The Business Plan
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Project development
Country
Germany
Institution
ICN Business School
Année
2016
Titre
Mathematics for Business & Linear Algebra
Country
Spain
Institution
BES LA SALLE – RAMON LLULL UNIVERSITY
Année
2016
Titre
Methods of Decision Analysis
Country
Spain
Institution
BES LA SALLE – RAMON LLULL UNIVERSITY
Année
2016
Titre
Applied Research Methods
Country
Spain
Institution
BES LA SALLE – RAMON LLULL UNIVERSITY
Année
2015
Titre
Principles of Marketing
Country
France
Institution
Toulouse Business School
Année
2015
Titre
Research Methodology
Country
France
Institution
Toulouse Business School
Année
2014
Titre
Quantitative Research in Marketing
Country
Spain
Institution
UNIVERSITAT INTERNACIONAL DE CATALUNYA
Année
2014
Titre
Principles of Marketing
Country
Spain
Institution
UNIVERSITAT INTERNACIONAL DE CATALUNYA
Année
2014
Titre
Marketing Strategy
Country
Spain
Institution
UNIVERSITAT INTERNACIONAL DE CATALUNYA

Publications

Année
Type
Titre
Année
2023
Type
Journal article
Titre

CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, “The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France”, European Management Journal, February 2023

Année
2023
Type
Journal article
Titre

WANG, L., B. GUCLU, “The more, the not merrier? Exploring information overload in the context of electronic word-of-mouth (eWOM)”, Journal of Marketing Communications, May 2023

Année
2020
Type
Journal article
Titre

GUCLU, B., D. ROCHE, F. MARIMON, “City characteristics that attract Airbnb travellers: Evidence from Europe”, International Journal for Quality Research, March 2020, vol. 14, no. 1, pp. 271-290

Année
2019
Type
Book Chapter
Titre

GUCLU, B., M., A. CANELA, I.ALEGRE, “An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior” in Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019

Année
2019
Type
Book Chapter
Titre

GUCLU, B., M.GARZA, C.KENNETT, “What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event” in Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019

Année
2017
Type
Book Chapter
Titre

GUCLU, B., M. , A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” in Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017

Année
2017
Type
Book Chapter
Titre

GUCLU, B., M., A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” in Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017

Année
2017
Type
Journal article
Titre

GUCLU, B., M., A.CANELA, “The destructive effect of complex analytics on innovativeness”, International Journal of Applied Behavioral Economics, October 2017, vol. 6, no. 4, pp. 38-56