GUCLU ULGEN Burcin
Diplômes et formations
Cours enseignés
Publications
CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, “The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France”, European Management Journal, Décembre 2021
GUCLU, B., D. ROCHE, F. MARIMON, “City characteristics that attract Airbnb travellers: Evidence from Europe”, International Journal for Quality Research, Mars 2020, vol. 14, no. 1, pp. 271-290
GUCLU, B., M., A. CANELA, I.ALEGRE, “An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior” dans Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019
GUCLU, B., M.GARZA, C.KENNETT, “What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event” dans Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019
GUCLU, B., M., A.CANELA, “The destructive effect of complex analytics on innovativeness”, International Journal of Applied Behavioral Economics, Octobre 2017, vol. 6, no. 4, pp. 38-56
GUCLU, B., M. , A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” dans Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017
GUCLU, B., M., A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” dans Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017