LATOUR Nicolas

Nicolas Latour is a business-to-consumer marketing expert and a passionate advocate of digital, having extensively studied the revolutions that have been wrought by digital technology in business and society over the past 20 years. He began his career in Montreal in 1997 with Netgraphe, the leading web editor in Quebec, and participated in the very first integration of the Google search engine into a French website a year later. He is also one of the creators of the alliance between Netgraphe and 9 Telecom which paved the way to European market entry. Between 2003 and 2013, Nicolas held marketing positions for several brands including Calvin Klein, Raymond Weil and Lacoste, specializing in content delivery, advertising, e-commerce and the design, production and maintenance of websites. In 2014, he created Fingal, an agency in digital transformation and innovation, which facilitated the transformation of clients such as Sanofi Pasteur, Voyages-
SNCF, Novartis and the Pays de la Loire Regional Agency among others into the digital age. In 2017, Nicolas took over the Digital University, a spin-off of the DDB Group.
Nicolas is a graduate of the ICN Business School in Nancy, France, where he is today an affiliate professor for the Master’s degree course in Luxury and Design Management. He is also in charge of the Social Media and Digital Communication module for Master’s degrees in Marketing and Brand Management