KITCHEN Philip
Listed as 6th in terms of âTop Scholarly Outputâ in UK and all of Europe (2017-2020), Scival Elsevier, 2020.Listed in ‘The Top 50 Gurus Who Influenced the Future of Marketing’, Marketing Business, December 2003, pp. 12-16.Tied for 16th place in the world in terms of comparative author ranking in the domain of advertising, Journal of Advertising, 37 (3), 2008, p85.
Fellow of the Chartered Institute of Marketing (FCIM), the Royal Society for Arts, Manufacture, and Commerce (FRSA), Higher Education Academy (FHEA); and Institute of Directors, UK. Fellow of the Academy of Marketing Science; Member of the Academy of Advertising, and Betta Gamma Sigma, USA.
Professor Emeritus, Brock University, Canada.
Professor Emeritus, Salford University , UK.
From September 2018, Affiliated Professor, ICN Nancy, France.
From April 2020, Full Professor of Marketing, ICN-Artem, Nancy, France
Formerly:
– Research Professor in Marketing. Rennes School of Business, France.
– Dean of the Faculty of Business and Tenured Professor of Marketing, Brock University, Toronto, Canada.
– Founding Professor of Strategic Marketing at Hull University Business School, UK. Prior to Hull, was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queenâs University, Belfast, where he developed, founded, and directed the Executive MBA programme. Before Queensâ held academic positions within the Department of Marketing at Strathclyde University and the Management School at Keele University.
A graduate of the CNAA (B.A. [Hons]) initially, received M.Sc., M.B.Sc. in Marketing from UMIST and Manchester Business School respectively, and Ph.D. from Keele University, UK.
His teaching and research interests lie in integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.
Since 1984, he has been teaching ad researching in the Marketing domain. He is the Founder and Editor of the Journal of Marketing Communications (Routledge), now in Volume 27. He has authored, co-authored and/or edited twenty one books (see publications).
Professor Kitchen has contributed to many journals including: Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, International Journal of Advertising, Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing, International Journal of Human Resource Management, International Journal of Market Research, Journal of Marketing Education; and, several other academic and practitioner journals and media.
Founded, organised, and chaired the 1st International Conference on Marketing and Corporate Communications and was Editor of the Proceedings (Keele, 1996). This Conference is now an annual event â latest Cranfield University, UK 2023.
Has served onEditorial Advisory Boards, Review Board Member, or ad hoc Reviewer for: Journal of Advertising, Journal of Marketing Management, European Journal of Marketing, Management Decision, International Journal of Advertising, Marketing Intelligence and Planning, Corporate Reputation Review, Euro- Mediterranean Journal of Business, The Asia Pacific Journal of Marketing and Logistics, and International Journal of Management Studies and Research. He has been an occasional reviewer for other academic journals, including Journal of Marketing, Journal of Advertising Research, Marketing Education Review, Journal of Brand Management, International Business Review, and Journal of Strategic Marketing, and for several international marketing conferences. He also sits on the executive or organising committee of several academic conferences.
He has presented papers on marketing management, or aspects of corporate or marketing communications in the UK, Cyprus, Switzerland, the Czech Republic, Estonia, Slovenia, Malaysia, Latvia, France, Slovakia, The Netherlands, Germany, Belgium, Portugal, Australia, New Zealand, Spain, Norway, The Republic of Ireland, Northern Ireland, Israel, Mexico, Colombia, Italy, South Africa, Canada and the United States.
DiplĂŽmes et formations
Postes
Cours enseignés
IntĂȘrets de Recherche
Publications
KITCHEN, P., “Marketing and Marketing Communications – Developing Benificence or Discordant Babel?” in 27th International Conference on Corporate and Marketing Communications, 2023, Exeter, Great Britain
ANISIMOVA, T., S. BILLORE, P. KITCHEN, “Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit”, Journal of Communication Management, August 2023
KITCHEN, P., “Book Review – Handbook of Research in Ethnic and Intracultural Marketing”, Journal of Marketing Communications, January 2023
KITCHEN, P., “ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: scope for future research and testing alternate Scenarios”, Journal of Marketing Communications, June 2023, vol. 29, no. 5, pp. 431-432
KITCHEN, P., “Editorial – A wide dimensionality of subject matter”, Journal of Marketing Communications, May 2023, vol. 29, no. 4, pp. 315-316
KITCHEN, P., “Editorial – Digital does not stand alone⊠the road to further critical analysis lies open”, Journal of Marketing Communications, August 2023, vol. 29, no. 6, pp. 533-534
KITCHEN, P. – “Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21stCentury Practiceâ” – 2023, Izmir, Turkey
KITCHEN, P., M. E. TOURKY, Integrated Marketing Communications – A Global Brand-Driven Approach, Palgrave Macmillan, 2022
KASKAS, M., P. KITCHEN, “Investigating the Concept of Web Atmospherics in the Luxury Industry” in ARTEMOCC â 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France Coauthorspresented
KITCHEN, P., “‘Academic and Teaching Realities: The Transitioning Process⊠Pandemic or Otherwise” in 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Cyprus
KITCHEN, P., “Toward GIMC: A Time and a Season?” in 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Cyprus
KITCHEN, P., T. ANISIMOVE, S. BILLORE, “Ego-depletion is in the Way: The Challenges of Controlled Communication and the Role of Regulatory Fit in Individual Regulatory Focus” in AMA Global Marketing SIG Conference, 2022, Crete, Greece
KITCHEN, P., “Book review – “Doing Semiotics: Research for Marketers at the Edge of Culture, by Laura Oswald, Oxford, UK, Oxford University Press”, Journal of Marketing Communications, December 2022, vol. 28, no. 7
KITCHEN, P., “Book review – Encyclopedia of tourism management and marketing, edited by Dimitrios Buhalis, Edward Elgar”, Journal of Marketing Communications, December 2022
PETRESCU , M., P. KITCHEN, C. DOBRE, S. BEN MRAD, A. MILOVAN, D. GOLDRING, A. FIEDLER, “Innocent until proven guilty: suspicion of deception in online reviews”, European Journal of Marketing, April 2022, vol. 56, no. 4, pp. 1184-1209
RODRIGUEZ-PRIEGO, N., L. PORCU, P. KITCHEN, “Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation”, Journal of Business Research, February 2022, vol. 140, pp. 546-555
SCHULTZ , D., G. KERR, P. KITCHEN, “Replication and George the Galapagos tortoise”, Journal of Marketing Communications, June 2022, vol. 28, no. 3, pp. 313-328
SYED ALWI, S. F., J. BALMER, M.-C. STOIAN, P. KITCHEN, “Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication”, Qualitative Market Research: An International Journal, August 2022, vol. 25, no. 4, pp. 405-432
VERNUCCIO, M., L. CESAREO, A. PASTORE, P. KITCHEN, “Managerial and organizational perspectives on onlineâoffline integration within integrated marketing communication: toward a holistic conceptual framework”, International Journal of Advertising, May 2022, vol. 41, no. 3, pp. 519-540
KITCHEN, P. – “IMC, New Horizon â False Dawn? , Masterclass at Cranfield University Management School” – 2022, Great Britain
KITCHEN, P. – “Notes from the Conference Founder – 26th International Conference on Corporate and Marketing Communications” – 2022, Nicosia, Cyprus
KITCHEN, P. – “Post-Covid Business, Brand and Communication Realities” – 2022, Beijing, China (PRC)
MOSCA, F., P. KITCHEN, V. CHIAUDANO, “Investigating the Impact of Luxury Brandsâ Traditional and Digital Contents on Customer-Based Brand Equity” in Developing Successful Global Strategies for Marketing Luxury Brands., Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo Eds, IGI Global, chap. 5, pp. 81 – 100, 2021
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece
KITCHEN, P., “Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21st Century Practice” in 25th International Conference on Corporate and Marketing Communications, 2021, Online, Spain
KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, “Market Sentiment & Growth in the Context of Consumer Boycotts and Buycotts” in ACIEK, 2021, Paris, France
KITCHEN, P., S. Y. RHEE, I. YANG, E. UZUNOGLU, “Exploring the Reverse Effects of Leaderâs Humor from the Perceptual Congruence Perspectiveâ” in The Korean Academy of Leadership Conference, 2021
KITCHEN, P., S. BULMER, “In memoriam of professor Lynne Eagle”, Journal of Marketing Communications, November 2021, vol. 28, no. 1, pp. 1 – 2
KITCHEN, P., S. BULMER, “Obituary – In memoriam of professor Lynne Eagle”, Journal of Marketing Communications, November 2021, vol. 28, no. 1
VRANTIS , D., E. LEONIDOU, M. CHRISTOFI, R. KAUFMANN HANS, P. KITCHEN, “Intercultural service encounters: a systematic review and a conceptual framework on trust development”, EuroMed Journal of Business, August 2021, vol. 16, no. 3
KITCHEN, P. – “Branding, Brand Stories & Innovation, Evaluation – Branding Conference sponsored by the China Association for Quality (CQA)” – 2021, Beijing, China (PRC)
KITCHEN, P. – “Changing Academic and Business Realities⊠the COVID Accelerant – 17th International Conference CIRCLE” – 2021, Online, Great Britain
KITCHEN, P. – “Changing Academic and Business Realities⊠the COVID Accelerant – Electronic World Marketing Summit” – 2021, Online
KITCHEN, P. – “Editorial Comments on Improving Submissions to Academic Journals – ibid” – 2021
KITCHEN, P. – “Navigating Research Pathways – Fortune Institute of International Business” – 2021, New Delhi, India
KITCHEN, P. – “Toward Globally Integrated Marketing Communications – Doing Research in Marketing Communications” – 2021, UniversitĂ© de Lorraine, France
KITCHEN, P., M. PETRESCU, A. DUDAU, J. GIRONDA, J. R. FERGUSON, M. FINE, “Students as Value Co-Creators: The Contribution of Authority Theory to Service Dominant Logic in Business Schools” in 4th International Conference on Marketing Strategy and Policy, 2020, Online, Great Britain
KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, “Digital Boycotts/BuyCutts for a Digital Age” in EMAC 2020 Regional Conference, 2020, Online
KITCHEN, P., S. SAHEDEV, K. CHANG, J. H. KIM, T. AHMED, “Impact of Psychological Empowerment on Creative Performance of Salespersons: Exploring the Mediating and Moderating Mechanisms Through a Two Country Study” in 4th International Conference of Marketing, Strategy & Policy, 2020, Online, Great Britain
CASALEGNO, C., E.CANDELO, G.SANTORO, P.KITCHEN, “The perception of tourism in coffeeâproducing equatorial countries: An empirical analysis”, Psychology and Marketing, January 2020, vol. 37, no. 1, pp. 154-166
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU, “Guest Editorial : Communication and social media management: theory, research and practice”, Qualitative Market Research: An International Journal, October 2020, vol. 23, no. 3, pp. 333 – 337
FOROUDI, P., A. NAZARIAN, S. ZIYADIN , P. KITCHEN, K. HAFEEZ, C. PRIPORAS, E. PANTANO, “Co-creating brand image and reputation through stakeholderâs social network”, Journal of Business Research, June 2020, vol. 114, pp. 42-59
FOUROUDI, P., P. KITCHEN, R. MARVI, T. N. AKARSU, H. UDDIN, “A bibliometric investigation of service failure literature and a research agenda”, European Journal of Marketing, October 2020, vol. 54, no. 10, pp. 2575 – 2619
HA, H.-Y., P. KITCHEN, “Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era”, European Journal of Marketing, May 2020, vol. 54, no. 6, pp. 1383-1405.
KANSO, A. M., R. A. NELSON, P. KITCHEN, “BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand”, Journal of Marketing Communications, September 2020, vol. 26, no. 7, pp. 703-731
KITCHEN, P., “Editorial – In memory of Don E. Schultz”, Journal of Marketing Communications, June 2020, vol. 26, no. 6, pp. 571â574
KITCHEN, P., “Guest Editorial: The Janus face of customer service”, European Journal of Marketing, October 2020, vol. Vol. 54, no. 10, pp. 2289-2293
KITCHEN, P., “Marketing and sustainability in the 21st Century”, SINERGIE – Italian Journal of Management, April 2020, vol. 38, no. 1, pp. 21-30
KITCHEN, P., M. TOURKY, “Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?”, Revista de Estudios Empresariales. Segunda Ă©poca., December 2020, no. 2, pp. 7-11
KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, “Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19”, Academy of Business Journal, June 2020, vol. I, pp. 9-27
PALAZZO, M., P. FOROUDI, P. KITCHEN, A. SIANO, “Developing corporate communications: insights from the Italian scenario”, Qualitative Market Research: An International Journal, January 2020, vol. 23, no. 3, pp. 407 – 426
PORCU, L., S. DEL BARRIO-GARCĂAA, P. KITCHEN, M. TOURKY, “The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance”, Journal of Business Research, October 2020, vol. 119, pp. 435-443
TAYLOR, C. R., P. KITCHEN, M. E. SARKEES, C. O. LOLK, “Addressing the Janus face of customer service: a typology of new age service failures”, European Journal of Marketing, May 2020, vol. 54, no. 10, pp. 2295-2316
TOURKY, M., P. KITCHEN, A. SHAALAN, “The role of corporate identity in CSR implementation: An integrative framework”, Journal of Business Research, September 2020, vol. 117, pp. 674-706
TOURKY, M., P. KITCHEN, S. F. SYED ALWI, T. C. MELEWAR, A. SHAALAN, “New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry”, Journal of Business Research, March 2020, vol. 109, pp. 595-606
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU – “Special issue, Communication and social media management: theory, research and practice” – 2020, Qualitative Market Research: An International Journal
KITCHEN, P., C. R. TAYLOR – “Special Issue, The Janus Face of Customer Service” – 2020, European Journal of Marketing
KITCHEN, P. – “Is IMC a New Horizon or a False Dawn? – Cranfield University Business School” – 2020, Great Britain
KITCHEN, P., “The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan” in 24th International Conference on Corporate and Marketing Communications, 2019, Ariel, Israel
KITCHEN, P., C.CHIVERA, “The Perception of Tourism in Equatorial Countries of Coffee Production: An Empirical Analysis” in INEKA, University of Verona, 2019, Verona, Italy
KITCHEN, P., S.JANG, J.CHUNG, “The Effect of Price Differences Among Base and Add-on Products of Mobile Games on Add-on Product Sales” in Global Fashion Management Conference, 2019, Paris, France
MOSCA, F., C.CARALEGNO, P.KITCHEN, V.CHIAUDANO, “An Exploratory Study about Fake News and Generation Z” in 39th Convego Nazionale Aidea, University of Torino, 2019, Torino, Italy
ALWI, S., N. CHE-HA, B. NGUYEN, E. M. GHAZALI, D. M. MUTUM, P. KITCHEN, “Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students”, Qualitative Market Research: An International Journal, December 2019, vol. 23, no. 1, pp. 47 – 68
HASAN, R., L.YINGGANG, P.KITCHEN, M.RAHMAN, “Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study”, Strategic Change, September 2019, vol. 28, no. 5, pp. 345-353
JAIN, V., P.KITCHEN, B.GANESH, A.GARG, M.PATHAK-SHELAT, “Discovering surrogate branding via online image development: a case from India”, International Journal of Management Concepts and Philosophy, May 2019, vol. 12, no. 3, pp. 342-359
KITCHEN, P., N. SALLEH, C. NORBANI, A. MOHD-ANY, “Online Purchasing: The Role Of Web Experience Factors”, International Journal of Electronic Marketing and Retailing, May 2019, vol. 10, no. 3, pp. 260-282
PROCTOR, T., P.KITCHEN, “Celebrity Ambassador/Celebrity Endorsement â Takes a Licking but Keeps on Ticking”, Journal of Strategic Marketing, August 2019, vol. 27, no. 5, pp. 373-387
KITCHEN, P., A.KANSO, R.NELSON, “The BP Brand and the Deepwater Horizon Oil Spill: How Company Management Employed Public Relations to Restore a Damaged Reputation” in 22nd International Conference on Corporate and Marketing Communication, Exeter University, 2018, Exeter, Great Britain
KITCHEN, P., S.JANG, “Effects of Gamified Customer Values and Characteristics on Engagement and Purchases: Evidence from Mobile Exercise App Uses” in HICSS, 2018, Hawaii, United States of America
BEN YOUSSEF , K., M.VIASSONE, P.KITCHEN, “Exploring the relationship between customer education and customer satisfaction”, SINERGIE – Italian Journal of Management, January-April 2018, vol. 125
BEN YOUSSEF, K., T.LEICHT, P.KITCHEN, M.PELLICELLI, “The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context”, Journal of Strategic Marketing, December 2018, vol. 26, no. 8, pp. 723-739
FOROUDI, P., Z.JIN, S.GUPTA, P.KITCHEN, M. M.FOROUDI, “Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention”, Journal of Business Research, August 2018, vol. 89, pp. 462-474
JANG, S., P.KITCHEN, J.KIM, “The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses”, Journal of Business Research, November 2018, vol. 92, pp. 250-259
KITCHEN, P., “Diversity, Dimensionality, Distinctiveness”, Journal of Marketing Communications, January 2018, vol. 24, no. 1, pp. 1-2
PROCTOR, T., P.KITCHEN, “Celebrity ambassador/celebrity endorsement â takes a licking but keeps on ticking”, Journal of Strategic Marketing, January 2018
ZOLKEPLI , I. A., Y.KAMARULZAMAN, P.KITCHEN, “Uncovering psychological gratifications affecting social media utilization: a multiblock hierarchical analysis”, Journal of Marketing Theory and Practice, October 2018, vol. 26, no. 4, pp. 412-430
KITCHEN, P., V.JAIN, B.GANESH, “Discovering Surrogate Branding via Online Image Management: A Case from India” in AMS Conference, 2017, Seattle, United States of America