Michel MAKIELA
Marketing
Permanent
Presentation
Biography
Michel Makiela is the director of the Executive MBA Program of ICN Graduate Business School. As Associate Professor in Marketing Department, he is coordinating the route "Retail, e-commerce and Key Account Management" in ICN graduate program. He is also coordinating an ARTEM workshop in partnership wih Cora Retail Group. Michel has held senior marketing positions in IT companies including HP, Dassault, Thales and Bolloré. He has significant experience in Strategic marketing, New Business development, Product management, Partnerships and Alliances, Sales channels management. He was consultant in automotive clusters for joint-innovation and in new business models for applications for connected vehicles. His teaching areas are Business Model Design, Innovation marketing and B2B/Retail marketing.
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2023 | ARTEM Consultancy | France | ICN Business School |
| 2023 | AtI Design & Innovation Technologique | France | ICN Business School |
| 2023 | Nouveaux Marchés et Economie numérique | France | ICN Business School |
| 2023 | Inter Cycle Leadership & Manag. Strat. Luxembourg | France | ICN Business School |
| 2023 | Stratégie & Management des Achats | France | ICN Business School |
| 2023 | AtI Mobilité Durable & Innovation Technologique | France | ICN Business School |
| 2023 | E-commerce et omnicanalité | France | ICN Business School |
| 2022 | Competitive Intelligence | France | ICN Business School |
| 2022 | Continuing Professional Development | France | ICN Business School |
| 2021 | e-Commerce & Marketing Distribution Omnicanal | France | ICN Business School |
| 2021 | Marketing B2B et Management Grands Comptes | France | ICN Business School |
| 2021 | Category Management | France | ICN Business School |
| 2020 | Nouveaux marchés et Economie numérique | France | ICN Business School |
| 2020 | E-Commerce & Marketing Distribution Omnicana | France | ICN Business School |
| 2020 | Marketing d'enseigne et de point de vente | France | ICN Business School |
| 2020 | Marketing d'enseigne & innovation commerciale | France | ICN Business School |
| 2020 | AtI. Marketing d'enseigne & innovation commerciale | France | ICN Business School |
| 2020 | Marketing B2B et Management Grands Comptes | France | ICN Business School |
| 2020 | Category Management et management des PGC | France | ICN Business School |
| 2020 | Politique commerciale et marketing mix | France | ICN Business School |
| 2020 | Politique commerciale et marketing mix | France | ICN Business School |
| 2020 | Seminar Strategy | France | ICN Business School |
| 2019 | e-commerce & omni-channel marketing | France | ICN Business School |
| 2018 | Business Model & Management of Innovation | France | ICN Business School |
| 2018 | Business Models & Corporate Strategy | France | ICN Business School |
| 2018 | Strategic Analysis & Business Model Design | France | ICN Business School |
| 2018 | Politique commerciale – Marketing mix | France | ICN Business School |
| 2017 | Marketing Stratégique | France | ICN Business School |
| 2017 | Strategic Marketing | France | ICN Business School |
| 2017 | Management Gds Comptes & Mktg B2 | France | ICN Business School |
| 2017 | Management stratégique de la distribution | France | ICN Business School |
| 2014 | Retail Marketing | France | ICN Business School |
| 2014 | Category Management & Trade Marketing | France | ICN Business School |
| 2014 | B2B Marketing and Key Account Management | France | ICN Business School |
| 2014 | e-Commerce and Internet Business Models | France | ICN Business School |
| 2011 | Business Model & Innovation | France | ICN Business School |
| 2011 | Strategic Analysis of Suppliers | France | ICN Business School |
| 2004 | ARTEM workshop "Retail Marketing and innovation at Point of Sales" | France | ICN Business School |
Research Interests
- Business Model Innovation
Publications
| Year | Type | Reference |
|---|---|---|
| 2025 | Communications in an Academical or Professional conference | MAKIELA, M., “Automotive : Major CO₂ Polluters in the European Union” in « Global Interdisciplinary Green Cities Conferences, 2025, Springfield, Massachusetts (online), United States of America |
| 2024 | Communications in an Academical or Professional conference | MAKIELA, M., B. REIS, S. BALDINUCCI, “CSR & Apparel Industry: Zara and Urban Outfitter” in The Global Interdisciplinary Green Cities Conference, 2024, Pittsfield, MA (online), United States of America |
| 2023 | Communications in an Academical or Professional conference | MAKIELA, M., S. FOELL, A. BONANNO, “Sporting Goods Industry: Nike & Puma strategies” in Green Cities Conference, 2023, Augsburg (online), Germany |
| 2022 | Communications in an Academical or Professional conference | SABATTIE, K., S. JEANDEL, M. MAKIELA, “CSR & Jewelry Industry: Tiffany and Cartier” in The Global Interdisciplinary Green Cities Conference, 2022, Lucerne, Switzerland |
| 2019 | Journal article | MAKIELA, M., “La fusion avec Fiat Chrysler, un mariage qui reste à haut risque pour Renault”, The conversation, October 2019 |
| 2018 | Communications in an Academical or Professional conference | KRATZ, C., M.MAKIELA, “Cora Nancy, le challenge des produits locaux” NACRA 2018 Annual Conference. 2018, Orlando, United States of America |