MSc Brand and Marketing Management

Programme content – MSc in Brand & Marketing Management

Understanding brands and their audiences.

Market and brand research, consumer psychology, creative planning and brand strategy. Students start from real behaviour to build positioning.

Creating and growing the brand.

Branding in the social media era, design, storytelling and campaigns, customer experience and service design with AI tools. TOSA micro-certificates in Photoshop and InDesign.

Responsible and international brands.

Sustainable brands and the ethics of consumption, luxury and premium brand strategies, international marketing and advertising, exporting products and services, designing new offerings.

Applied projects and professional experience.

A two-part Capstone project with a partner company, a Master’s thesis, at least 2 months of professional experience in Year 1 and at least 4 months at the end of studies. Students can spend semester 2 on an academic stay abroad.

Internships and employability

Internships and immersion in the marketing world

Students complete internships in marketing or communication, allowing them to apply the skills acquired during their studies within a professional environment.

Thanks to our Careers and Internships Service and its network of 150 partner companies, you benefit from support in securing internships and even your first job after graduation.

Networking events and meetings with agencies and marketing departments of major companies further enhance this hands-on experience.

Admissions and procedures

Intakes

• Year 1: May and September in Berlin.
• Year 2: September in Berlin.

Entry requirements

Our MSc programmes are open, after application review and a selection interview, to holders of 180 ECTS (Bachelor’s level) for Year 1 entry, or 240 ECTS for direct entry into Year 2. No professional experience is required.

For our programmes taught in English, a certified English proficiency level is required: TOEFL 75, IELTS 6, TOEIC 750, Duolingo 105, Cambridge FCE, or PTE Academic 51–58.

Application process and timeline

International applicants whose most recent qualification is not French must apply via the international admissions process or through the CommonApp platform. For more information, please consult our international admissions page.

Employability and career opportunities

Career opportunities include roles such as Product Manager, Brand Manager or Marketing Manager. ICN MSc programmes aim for rapid entry into dynamic and international environments, 93% of our employed graduates found their job within 6 months, nearly half of them before graduating. Average salary: €41,700 gross per year, including bonuses (2026 DESSMI employment survey, class of 2024-25)

Examples of careers:

• Global Brand Manager
• Product Manager
• Marketing Manager
• Strategic Brand Planner
• Brand & Marketing Consultant or Analyst.

The school also benefits from a strong network of more than 25,000 alumni, many of whom work in Marketing and Brand environments in France and internationally, facilitating career opportunities for graduates.

The strength of the programme also lies in the strategic location of its campus:

• In Berlin, students study in the heart of the German capital, known for its entrepreneurial spirit and the presence of numerous major company headquarters, offering strong early-career opportunities

This unique combination of academic excellence, strategic positioning and the strength of the ICN network enables graduates to quickly secure high-value roles in a demanding and competitive sector.

Training costs and funding options

The MSc programme is a fee-paying course. Find out the annual cost:

• [May / February] 2027 intake: Year 1 €13,000
• September 2027 intake: Year 1 €14,800
• 2nd year – €13,000
• Direct entry into the 2nd year – €15,000

Our tuition fees.

Financing solutions

ICN Business School understands that the cost of education can be a barrier for many students. We have therefore introduced schemes such as scholarships to help you make your study plans a reality.