#ATM teaching approach
Drawing heavily on the ARTEM alliance, established in 1999 and of which ICN Business School is a member, our #ATM teaching approach – Art, Technology and Management – is based on innovation, interdisciplinarity and the exchange of knowledge.
The #ATM approach in practice
Whether you choose the Bachelor’s in Management or the Master’s in Management, you’ll experience the ATM teaching approach! Our aim is to get you working alongside students from other schools to broaden your horizons and develop your adaptability when tackling a shared challenge.
This approach meets the needs of businesses, which are always on the lookout for talented individuals who innovate, take risks and adapt. Through practical case studies, it also moves away from purely theoretical methods to focus on hands-on experimentation.
By meeting professionals from all walks of life, you will develop a more holistic way of thinking. You will find yourself in unusual situations: you will learn through interaction, dialogue and research rather than from books and the internet.
In short, the #ATM teaching method is a unique experience in France!
With our teachers
The #ATM teaching approach also involves tackling serious issues in a fun way, much like the LEGO® Serious Play method. Kamel Mnisri, a lecturer at ICN Business School, tells you more in this video! 👉🏽
Furthermore, given the popularity of this method, since 2024 we have been offering the LEGO® test as part of the oral admissions exams for our preparatory courses! It’s a way of preparing our future students for the #ATM teaching approach.
#ATM in our programmes
Throughout your time at ICN Business School, the #ATM teaching approach will be incorporated into a wide range of activities. Find out more!
Bachelor in Management Hide answer Show answer
During the first year of the Bachelor’s degree in Management, you’ll take part in the SMArt Hackathon! There’s no better way to start exploring the boundaries between art, management and technology!
In fact, the SMArt project aims to encourage you to reflect on the benefits of interdisciplinarity throughout your professional career. Working in groups over several days, you will define what the ‘responsible manager of tomorrow’ should be.
Lectures led by professionals who are experts in their fields will help to inform your thinking.
First year of the Master in Management Hide answer Show answer
First year
- Le chamboule-tout: As soon as the new term starts, you’ll be touring the campus with your year group. This will be your chance to take part in a ‘challenging’ group project! It’s your first major event with students from the other two schools. The first week is all about creativity.
- Creactive Business Days: As part of an innovative educational approach designed to boost your employability, you will be placed in a real-world work scenario. You will need to demonstrate creativity, openness and team spirit throughout the week. There will be 500 participants in groups of 10. Brace yourselves!
- “ICN Creative Thinking” Project: Throughout the first year, you will carry out a project that you have devised yourself and present it to a panel comprising professionals and lecturers. You will need to convince them of the value and relevance of your project. This project could lead to the creation of an innovative and creative business!
Second year of the Master in Management Hide answer Show answer
Second year
- We offer the following options: Artepreneurs 3.0 // Becoming an online influencer // Design thinking for sustainable change // Entrepreneurship & Family Business // Intelligence économique et prise de décision // Le manager cré’Actif // L’humain augmenté //Marketing d’enseigne & innovation commerciale // Modélisations financières // Music Business
- And the workshops: Art, Sport & Design // Artem workshop: Managers building sustainable communities // Arts and Diversity // Creative digital communication // Retail and service space design // Global Integrated marketing Communications // Process integration // Luxury, design and creativity // Nudge Music Management // IRE preparation
These are all projects related to the #ATM teaching method.
#ATM architecture
The #ATM teaching approach takes shape in a single location that brings together the three schools. The Nancy ARTEM campus is a well-designed layout that encourages interaction between students. Thanks to the campus’s layout, the schools enable their students to work on cross-disciplinary issues.
Furthermore, the site fosters new behaviours linked to the mobility and responsiveness of our society.
#ATM in Paris and Berlin too
The locations of the other two ICN Business School campuses are also #ATM-compatible. In the heart of La Défense in Paris, ICN has 8,000 m² of space to welcome students and understand the needs of businesses. The capital is also a central hub for hosting students from all over the world from our partner universities, with whom the school is already collaborating on #ATM projects.
The Berlin campus, situated in the vibrant Moabit district, brings us into close proximity with artists, business incubators, institutions and other schools. Particularly in the arts, these partnerships enrich our thinking and enable us to carry out joint projects with students from these schools.
The A[TM] station
One place epitomises the #ATM approach to teaching: Station A! It has been designed to serve as a laboratory for educational innovation. The building also houses an innovative, technology-driven space: the Moving Lab.
The flexibility of the teaching spaces offers a different approach to projects and empowers you to take control of your own learning.
Scroll through
A message from the director
Teaching at a business school has become more demanding. As well as teaching, lecturers must also understand the challenges facing businesses. Our aim is to guide students towards success by equipping them not only with the skills relevant to their future careers, but also with the personal and interpersonal skills needed to adapt to any situation they may encounter in the workplace.
Marie-France CLERC GIRARD
ATM director
