MSc Luxury & Design Management

Programme content – MSc in luxury & design management

Luxury marketing: strategy, customer experience and sales excellence

The programme provides an in-depth understanding of the specific characteristics of the luxury sector, incorporating its economic, cultural and strategic dimensions. Students learn to master the codes of luxury, build brand strategies and develop an exceptional customer experience.

In the first year, the curriculum covers, in particular, the economics of luxury, innovation challenges within the sector, and the fundamentals of customer relations in high-end environments.

Design and creativity: product development and brand identity

Particular attention is paid to creativity and design, which are key elements of the sector. Students work on brand identity, product design, materials and packaging through practical workshops.

They develop an awareness of creative trends and learn to integrate design into a strategic and commercial framework.

Management and international development of luxury brands

The programme also addresses the distribution, supply chain and internationalisation challenges specific to the luxury sector. Students explore global brand development strategies, as well as the specific aspects of retail and visual merchandising.

The curriculum also covers 360° communication, creative languages and immersive experiences within the world of luxury.

Internships and employability

Internship opportunities in the luxury sector

For students on initial training programmes, internships at hotels, fashion brands and jewellers are an integral part of the curriculum. They offer hands-on experience in the luxury sector and are a key factor in enhancing employability.

Thanks to our Careers and Internships Service and its network of 150 partner companies, you’ll receive support in finding internships, apprenticeships and even your first job after graduation.

You’ll take part in recruitment fairs to meet directly with companies in this sector, such as Louis Vuitton, Chanel, Cartier and Baccarat.

Admissions and procedures

Entry requirements

Admissions to specialised MSc programmes are open to international applicants holding a Bachelor’s degree or equivalent. Selection is based on application review, English proficiency, and, depending on the campus, possibly French.

Application process and timeline

International applicants whose most recent qualification is not French must apply via the international admissions process or through the CommonApp platform. For more information, please consult our international admissions page.

Employability and career opportunities

Career opportunities include roles such as luxury product manager, brand manager or project manager. Our MSc programmes are designed to facilitate rapid entry into high-level positions, with an employment rate of 81% six months after graduation and an average gross annual salary of €44,500.

Examples of careers:

• Product Manager
• Head of Product Development
• Project Manager
• Quality/After-Sales Manager
• Customer Relations Manager
• Style Coordinator
• CRM Manager
• Sales/Store Manager
• Retail Coordinator
• Visual Merchandising Manager
• Buyer
• Communications Manager
• Recruitment Manager
• Consultant

The school also benefits from a strong network of over 24,000 alumni, a significant number of whom work in marketing and communications within the luxury sector in France and internationally, thereby facilitating our students’ entry into the workforce and providing them with career opportunities.

The strength of the programme also lies in the strategic location of its campus:

• In Paris La Défense, students are based in the heart of Europe’s leading business district, right next to the headquarters of major CAC 40 companies and France’s finest luxury brands.

This unique combination of academic excellence, strategic positioning and the strength of the ICN network enables graduates to quickly secure high-value roles in a demanding and competitive sector.

Training costs and funding options

The MSc programme is a fee-paying course. Find out the annual cost:

• 1st year – €13,000
• 2nd year – €13,000
• Direct entry into the 2nd year – €15,000

Financing solutions

ICN Business School understands that the cost of education can be a barrier for many students. We have therefore introduced schemes such as scholarships to help you make your study plans a reality.