Marie-Eve CABON

Presentation

Biography

54 years old, has been working in the fashion and luxury industry for over 25 years. Had been working for 15 years in commercial & marketing departments in different fashion and luxury companies such as Givenchy, Jean-Louis Scherrer or Rousseau, first as area manager and then as Sales Director.
Started her activities of consultancy in 2009 supporting young designer brands to establish on the market as well as developing commercial networks (eg. : distribution strategy with possible franchising or commercial agent agreements) for more recognized brands (eg. : Elie Saab or Kenzo). Also assists some high-end brands in the enhancement of their in-store experience conducting some mystery visits (eg. : Francesco Smalto, Eclair de Génie) and identifying the improvement points.
Teaches at both Bachelor and Master levels in brand management (branding and retail strategies)
Regularly attends conferences from institutions in the fashion & luxury field (eg. : IFM and Le Cercle du Luxe).

Degrees and Training

Courses Taught