Javier FLORES ZAMORA
Marketing
Permanent
Presentation
Biography
Javier FLORES-ZAMORA holds a PhD in Management Science and Marketing. He is a passionate and energetic faculty member in ICN Business School. He has taken different positions for academic and professional institutions and companies in Mexico, Argentina, the Netherlands and Spain in the areas of market research, brand and sales management, and graphic design. His research consists of two streams: (1) the Arts, and (2) the Tourism and Leisure Markets. He has co-written the Spanish 5th edition of Kotler's Marketing for Tourism and Hospitality, printed by Pearson Education. He was granted two research fellowships, one in Real Colegio Complutense in Harvard University, USA and the other in Harrow Business School in Westminster University, UK. He has been a visiting lecturer and guest speaker for different Universities in Europe and North America.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2002 | B.S. Business Administration and Marketing | ITESO Universidad Jesuita de Guadalajara | Mexico |
| 2000 | B.S. International Business and Marketing | Hogeschool Utrecht | Netherlands (The) |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2023 | Creative Thinking | France | ICN Business School |
| 2022 | Arts and Diversity | France | ICN Business School |
| 2022 | Marketing / Strategic Planning | France | ICN Business School |
| 2022 | Marketing Intelligence and Brand Analytics | France | ICN Business School |
| 2022 | Offering Management in the Digital Era | France | ICN Business School |
| 2021 | Consumer Psychology and Market Research | Germany | ICN Business School |
| 2021 | Branding in the social media era | France | ICN Business School |
| 2021 | Managers building sustainable com | France | ICN Business School |
| 2021 | Cultural & Creative Industries Management 2 | France | ICN Business School |
| 2020 | Data Analysis | France | ICN Business School |
| 2020 | ARTEM Workshop : Managers building sustainable com | France | ICN Business School |
| 2020 | Sustainable brands and ethics | France | ICN Business School |
| 2019 | Branding | Germany | ICN Business School |
| 2018 | BB Days | France | ICN Business School |
| 2018 | Luxury Brand Management | France | ICN Business School |
| 2017 | Promoting Cultural Diversity 1 | France | ICN Business School |
| 2016 | MBM-Digital Media & Global Communication | France | ICN Business School |
| 2016 | Sustainable brands and ethic | France | ICN Business School |
| 2014 | Remedial Marketing / Ajustement Marketing | France | ICN Business School |
| 2014 | International Marketing | France | ICN Business School |
| 2014 | IBM-Branding | France | ICN Business School |
| 2014 | Implementation of a Market Study | France | ICN Business School |
| 2013 | International Marketing & Brand Management | France | ICN Business School |
| 2013 | Research Methodology for the Master Thesis | France | ICN Business School |
| 2013 | Marketing Research | France | ICN Business School |
| 2012 | International negotiation / Sales | France | ICN Business School |
| 2012 | Principles of Marketing | France | ICN Business School |
| 2012 | Marketing / Offer Policy: Product | France | ICN Business School |
| 2012 | Marketing / External Communication Policy | France | ICN Business School |
| 2012 | B to B negotiation | France | ICN Business School |
| 2012 | Personal development seminar | France | ICN Business School |
| 2012 | Marketing strategies (GB) / High Tech Sector | France | ICN Business School |
| 2012 | Bachelor International Nuremberg / Market research | France | ICN Business School |
| 2012 | Data analysis | France | ICN Business School |
Research Interests
- Advertising for Social Minorities
- Consumer Behavior in Social Media
- Leisure Market and Tourism
- Arts Marketing: Museums & Film Industry
- Campaigning and Fundraising for Nonprofit Organizations
Publications
| Year | Type | Reference |
|---|---|---|
| 2023 | Journal article | FLORES ZAMORA, J., “Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification”, International Journal of Advertising, February 2023, vol. 42, no. 2, pp. 408-429 |
| 2021 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece |
| 2021 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “The impact of physical appearance on involvement towards gay target ad models, and normative LGBTQ beliefs” in 9th. Academic Conference. 3-5 September, 2021, Greece |
| 2019 | Journal article | IVANOVA , O., J. FLORES ZAMORA, I. KHELLADI, S. IVANAJ, “The generational cohort effect in the context of responsible consumption”, Management Decision, May 2019, vol. 57, no. 5, pp. 1162-1183 |
| 2017 | Journal article | FLORES-ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider”, Journal of Retailing and Consumer Services, November 2017, vol. 39, pp. 114-122 |
| 2016 | Proceedings from scientific conference | MIEMBRO-NIETO, D., J. GARCIA-MADARIAGA, J. FLORES ZAMORA, “Modelo explicativo del rendimiento y la efectividad comercial a través de los sistemas de control: Una aplicación al sector financiero” in AEDEM Annual Meeting, European Academy of Management (EURAM), 2016 |
| 2015 | Communications in an Academical or Professional conference | IVANOVA, O., J.FLORES ZAMORA, S.IVANAJ, I.KHELLADI, “Determinants of Responsible Consumer Behavior in France” ARTEMOCC Conference. 2015, Nancy, France |
| 2015 | Communications in an Academical or Professional conference | IVANOVA, O., J.FLORES ZAMORA, S.IVANAJ, I.KHELLADI, “The moderating effects of age and income on the determinants of responsible consumption: evidence from France” Global Cleaner Production and Sustainable Consumption Conference (GCPSC). 2015, Sitges, Spain |
| 2014 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue” European Marketing Academy Conference (EMAC). 2014, Valencia, Spain |
| 2014 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “Mercadotecnia turística: Identidad de marcas y estrategias de diferenciación” in Tercer congreso de turismo, 2014, Michoacán, Mexico |
| 2012 | Journal article | FLORES ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Identification and measurement of opinion leadership, satisfaction and loyalty in art services”, EsicMarket, 2012, vol. 43, no. 142, pp. 117-142 |
| 2012 | Journal article | FLORES ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Do Satisfaction and Loyalty Have a Linear Relationship? Effect of the Education Level on Arts Participation”, Journal of Modern Accounting and Auditing, 2012, vol. 8, no. 4, pp. 529-536 |
| 2011 | Book | KOTLER, P., J. T.BOWEN, J. C.MAKENS, J.GARCIA DE MADARIAGA MIRANDA, J.FLORES ZAMORA, Marketing Turistico 5th Edition, Pearson Education, 2011 |