| 2026 |
Journal article |
FLORES ZAMORA, J., & DE PELSMACKER, P. (2026). The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2670862 |
| 2023 |
Journal article |
FLORES ZAMORA, J., “Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification”, International Journal of Advertising, February 2023, vol. 42, no. 2, pp. 408-429 |
| 2021 |
Communications in an Academical or Professional conference |
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece |
| 2021 |
Communications in an Academical or Professional conference |
FLORES ZAMORA, J., “The impact of physical appearance on involvement towards gay target ad models, and normative LGBTQ beliefs” in 9th. Academic Conference. 3-5 September, 2021, Greece |
| 2019 |
Journal article |
IVANOVA , O., J. FLORES ZAMORA, I. KHELLADI, S. IVANAJ, “The generational cohort effect in the context of responsible consumption”, Management Decision, May 2019, vol. 57, no. 5, pp. 1162-1183 |
| 2017 |
Journal article |
FLORES-ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider”, Journal of Retailing and Consumer Services, November 2017, vol. 39, pp. 114-122 |
| 2016 |
Proceedings from scientific conference |
MIEMBRO-NIETO, D., J. GARCIA-MADARIAGA, J. FLORES ZAMORA, “Modelo explicativo del rendimiento y la efectividad comercial a través de los sistemas de control: Una aplicación al sector financiero” in AEDEM Annual Meeting, European Academy of Management (EURAM), 2016 |
| 2015 |
Communications in an Academical or Professional conference |
IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, March). Determinants of Responsible Consumer Behavior in France. [Communications in an Academical or Professional conference]. ARTEMOCC Conference, Nancy, France |
| 2015 |
Communications in an Academical or Professional conference |
IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, November). The moderating effects of age and income on the determinants of responsible consumption: evidence from France. [Communications in an Academical or Professional conference]. Global Cleaner Production and Sustainable Consumption Conference (GCPSC), Sitges, Spain |
| 2014 |
Communications in an Academical or Professional conference |
FLORES ZAMORA, J., “Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue” European Marketing Academy Conference (EMAC). 2014, Valencia, Spain |
| 2014 |
Communications in an Academical or Professional conference |
FLORES ZAMORA, J., “Mercadotecnia turística: Identidad de marcas y estrategias de diferenciación” in Tercer congreso de turismo, 2014, Michoacán, Mexico |
| 2012 |
Journal article |
FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Identification and measurement of opinion leadership, satisfaction and loyalty in art services. EsicMarket, 43(142), 117-142 |
| 2012 |
Journal article |
FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Do Satisfaction and Loyalty Have a Linear Relationship? Effect of the Education Level on Arts Participation. Journal of Modern Accounting and Auditing, 8(4), 529-536 |
| 2011 |
Book |
KOTLER, P., J. T.BOWEN, J. C.MAKENS, J.GARCIA DE MADARIAGA MIRANDA, J.FLORES ZAMORA, Marketing Turistico 5th Edition, Pearson Education, 2011 |
