Douniazed FILALI BOISSY
Marketing
Permanent
Presentation
Biography
Douniazed FILALI BOISSY joined the Marketing Department of ICN Business School in October 2014.
Doctor of Management Sciences – Marketing from the University Paris 1 Panthéon – Sorbonne, her doctoral work focuses on advertising persuasion through colors: An application of the model L.I.S.A. on a print advertisement, under the direction of Professor Joël JALLAIS. Her research aims to understand and study the mechanisms of advertising persuasion. She is a member of the French Marketing Association (AFM) and CEREFIGE Research Laboratory.
Douniazed FILALI BOISSY worked for 2 years as a quantitative analyst within market research institutes such as OpinionWay and Médiamétrie. She was responsible of the Specialization "Offer Design and Innovation" of the ICN Grande Ecole Program and Director of the MSc Digital Management. Her responsibilities lead her to work with several specialists and companies in order to allow students to visualize the reality of the professional world. It is also an opportunity to write real case studies submitted to the CCMP. Since September 2021, Douniazed FILALI BOISSY is responsible for the PGE/MSc double degree "Marketing and Product Innovation".
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2014 | PhD Management Sciences – Marketing | Université Paris 1 Panthéon-Sorbonne | France |
| 2007 | Master 2 Marketing Research and Strategy | Université Paris 1 Panthéon-Sorbonne | France |
| 2006 | Master 1 I.O.S.E | Université de Picardie Jules Verne | France |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2022 | Communication écrite | France | ICN Business School |
| 2021 | Communication digitale créative | France | ICN Business School |
| 2021 | Marketing de l'Innovation | France | ICN Business School |
| 2021 | Innovation et outils d'études marketing | France | ICN Business School |
| 2021 | Strategic Challenge | France | ICN Business School |
| 2021 | Management de l'offre à l'ère du digital | France | ICN Business School |
| 2021 | Marketing and Big Data | France | ICN Business School |
| 2019 | Méthodologie Mémoire MSc | France | ICN Business School |
| 2019 | Digital marketing & social media | France | ICN Business School |
| 2019 | Communication | France | ICN Business School |
| 2019 | ARTEM Workshop: Creative digital communication | France | ICN Business School |
| 2018 | Marketing de l'Innovation | France | ICN Business School |
| 2018 | Créativité et Design Thinking | France | ICN Business School |
| 2018 | Gestion et lancement de produit | France | ICN Business School |
| 2018 | Management de l'Offre | France | ICN Business School |
| 2018 | Big Data | France | ICN Business School |
| 2017 | Value Communication | France | ICN Business School |
| 2016 | Brand Management | France | ICN Business School |
| 2016 | Designing and Managing a Communication Campaign | France | ICN Business School |
| 2016 | Luxury Brand Management | France | ICN Business School |
| 2016 | Management stratégique des marques | France | ICN Business School |
| 2015 | Data analysis | France | ICN Business School |
| 2015 | Methodology of the case studies | France | ICN Business School |
| 2014 | International communication | France | ICN Business School |
| 2014 | Panels | France | ICN Business School |
| 2014 | Principles of Marketing | France | ICN Business School |
| 2014 | Design of retail spaces | France | ICN Business School |
| 2014 | Market research | France | ICN Business School |
| 2014 | Market research | France | ICN Business School |
| 2014 | The Big Data serving CRM | France | ICN Business School |
| 2014 | Strategic marketing | France | ICN Business School |
| 2014 | Marketing Services | France | ICN Business School |
| 2014 | Industrial & Services Marketing | France | ICN Business School |
| 2014 | Marketing Industriel & des Services | France | ICN Business School |
| 2014 | Stratégie clientèle & Gestion Relation Client | France | ICN Business School |
| 2010 | Temporary Lecturer and Research Assistant | France | Université Paris 1 Panthéon-Sorbonne |
| 2008 | Lecturer | France | Université Paris 1 Panthéon-Sorbonne |
Research Interests
- Communication – Persuasion mechanisms – Influencer marketing – Digital marketing.
Publications
| Year | Type | Reference |
|---|---|---|
| 2022 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER, “Content co-creation between an influencer and the brand” in The 19th Open and User Innovation Conference, 2022, Zurich |
| 2021 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER, “L’influenceur, un moyen de communication pour la marque sous le prisme de la co-création de contenu” in 20ème Colloque sur le Marketing Digital, 2021, Paris, France |
| 2020 | Journal article | FILALI BOISSY, D., “Logique, Imitation et Sentiments: Des Portes de Persuasion Publicitaire en Interaction”, Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), May 2020, no. 136, pp. 159-182 |
| 2020 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER , “Co-créer sa stratégie de communication avec un influenceur : Une étude exploratoire” in Les Journées Normandes de Recherche sur la Consommation, 2020, On line |
| 2020 | Published cases with instructional materials | FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds: When creativity and the “made in France” make the difference” – 2020, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France |
| 2019 | Journal article | FILALI , D., “Quand le Machine Learning devient un incontournable pour la connaissance client “, Article dans le dossier « Les nouveaux horizons de l’intelligence marketing »”, Survey Magazine, April 2019 |
| 2019 | Published cases with instructional materials | FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds : Quand les chaussettes se rebellent et clament leur créativité” – 2019, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris |
| 2018 | Journal article | FILALI, D., “NPS & optimisation du parcours client “, Article dans le dossier « Méthodes et outils de mesure et d’optimisation de l’expérience client »”, Survey Magazine, December 2018 |
| 2016 | Journal article | FILALI, D., “Comment optimiser la connaissance client ?” Article dans le dossier « Exploitation marketing des données textuelles »”, Survey Magazine, April 2016 |
| 2016 | Communications in an Academical or Professional conference | FILALI, D., “L’effet modérateur du besoin de cognition dans l’impact du désir d’imitation en communication presse” Arts and Creative Industries Symposium. 2016, Turin, Italy |
| 2015 | Communications in an Academical or Professional conference | FILALI, D., “LISA model: A new way to apprehend advertising persuasion process” ARTEM OCC Conference. 2015, Nancy, France |
| 2014 | Communications in an Academical or Professional conference | FILALI, D., “The imitation on a print advertisement : Dominant color components impact” Poster session of the 43rd EMAC Conference. 2014, Valencia, Spain |
| 2014 | Communications in an Academical or Professional conference | FILALI, D., “L’impact des composantes de la couleur dominante d’une communication presse sur l’imitation en matière de publicité” 13th International Marketing Trends Conference. 2014, Venise |
| 2013 | Communications in an Academical or Professional conference | FILALI, D., J.JALLAIS, “L’imitation en publicité : Conception et test d’une échelle de mesure” 29ème congrès de l’AFM. 2013, La Rochelle, France |
| 2010 | Communications in an Academical or Professional conference | FILALI, D., “La persuasion publicitaire à travers les couleurs : Vers une application du modèle LISA à une communication presse” Colloque Doctoral du 8ème congrès international de l’ATM. 2010, Sousse, Tunisia |