CLERC-GIRARD Marie-France
Marie-France Clerc-Girard is an associate professor at ICN Business School. Its activity within the school is mainly focused, in addition to teaching in strategy and entrepreneurship, on innovative and transdisciplinary pedagogical developments. Head of the ARTEM Department, she leads the reflection and development of new educational initiatives with schools from other disciplinary fields and on the French sites of ICN.  Support, tutoring student projects within the framework of an ICN Entrepreneurs association, an ARTEM workshop “Living Consulting and Innovation” are also part of the mission, as well as those related to the social and solidarity economy. Experienced in launching and coordinating an “Innovation & Entrepreneurship” Chair (partners: Groupama, Cegid, Wolters Kluwer, Accenture, Ordre SupĂ©rieur des Experts comptables) has particularly enriched the approach and methodology related to the launch of innovative projects. In parallel with this work, her research themes are the study of new ways of entrepreneurship at the micro level (more specifically in the context of the social and solidarity economy) and at the scale of a territory (the possible dynamics of cooperation between the ESS and private companies), that is why she is also: – National Referent to the CNAM (National Conservatory of Arts & Crafts) in business strategy and project management. For the past 5 years, she has been developing interactive creativity seminars, business dips for 1st and 2nd year students and in partnership with large companies (the La Poste Group, Batigère, the Carsat, KPMG). The main objective is to discover the power of the cross-cutting of skills and to work “off the beaten track”. Interdisciplinarity is seen in her department as friction of disciplines but also as indiscipline in the sense that they train students capable of swimming against the current. This approach allows innovative training work to be contracted with companies in the territory and in Luxembourg – Active member of the Board of Directors of the Association for Industrial and Social Cooperation for Development Territorial, alongside representatives of the IUMM, MEDEF, State, Regional Council, General Council, ICC, national integration networks and in charge of territorial foresight.  Her past experiences as an associate executive of a company specializing in management support, business and territory development on the marketing, strategic, financial and communication aspects, (complex project management and sensitive, defining the strategic positioning of a territory, the company, marketing strategy, support for creation, takeover of companies, search for financing and various partnerships) allow her to enrich the approach theoretical.
Postes
Cours enseignés
IntĂŞrets de Recherche
Publications
DUCHAMP, D., M.-F. CLERC-GIRARD – “L’accompagnement pluriel : un virage stratĂ©gique singulier pour Yzico dans le monde de l’expertise-comptable ?” – 2023, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
CLERC-GIRARD, M.-F., D. DUCHAMP – “Quelle feuille de route pour la Papeterie des Grands Pins ?” – 2022, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
CLERC-GIRARD, M.-F., C. SONNTAG, “Developing Social Entrepreneurship in a Free Competitive Market” in Pathways to Connect Creativity and Sustainable Development., Kamel Mnisri & Klaus-Peter Schulz Ed., PUN – ÉDITIONS UNIVERSITAIRES DE LORRAINE , pp. 513-533, 2020
CLERC-GIRARD, M.-F., S.NOWAKOWSKI, “L’invasion pĂ©dagogique ou comment crĂ©er un dispositif pĂ©dagogique convivial entre une Ecole de commerce et une entreprise” in AIPU Association Internationale de pĂ©dagogie universitaire UniversitĂ© de Laval QuĂ©bec, 2020
SONNTAG, C., M.-F.CLERC-GIRARD, K.-P.SCHULZ, “Social and sustainable entrepreneurship through frugal innovation – the Valopneu® case of tyre recycling” IEF Conference. 2018, Nancy
CLERC-GIRARD, M.-F., D.DUCHAMP – “Walliks.fr : le mur de compĂ©tences s’est fissurĂ©” – 2018, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
SONNTAG, C., M.-F.CLERC-GIRARD – “Valopneu, l’économie circulaire en action” – 2018, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
SONNTAG, C., M.-F.CLERC-GIRARD, “Technological innovation at the service of social innovation in Valopneu : a triple top line approach” 2nd ARTEM Organizational Creativity and Sustainability International conference (ARTEM OCC). 2017, Nancy, France
CLERC-GIRARD, M.-F., C. SONNTAG, “Valopneu, crĂ©ateur de valeur en Ă©conomie circulaire” SĂ©minaire de l’axe CDIP, ICN (Innovation pĂ©dagogique). 2017, Nancy
CLERC-GIRARD, M.-F., D.DUCHAMP – “Shopedia “en mode sĂ©duction” pour rĂ©ussir sa levĂ©e de fonds” – 2017, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “Quel e-avenir pour Miss NumĂ©rique ?” – 2016, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “What e-future for miss numerique ?” – 2016, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
CLERC-GIRARD, M.-F., K.MNISRI, C.MORIN-ESTEVES, “Creative Business Days: Ideas in Action” ARTEM OCC 2015. 2015, Nancy, France
ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “MISS NUMERIQUE AND LA POSTE: NEW HORIZONS!” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “Miss NumĂ©rique et La Poste : cap vers l’avenir !” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
DUCHAMP, D., M.-F.CLERC-GIRARD – “DIGILOR A PORTEE DE MAINS? Entreprendre dans le Digital!” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
DUCHAMP, D., M.-F.CLERC-GIRARD – “DIGILOR…GROWTH WITHIN REACH ? Entrepreneurs in a Digital World!” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
DUCHAMP, D., M.-F.CLERC-GIRARD – “YUPEEK… de croissance ?” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
DUCHAMP, D., M.-F.CLERC-GIRARD – “YUPEEK… TO GROWTH PEAK?” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France