ARSLAN JAVED
Marketing
Permanent
Presentation
Biography
Arslan Javed is an Assistant Professor of Marketing at ICN Business School, bringing several years of industry and academic experience to his role. His professional journey commenced with a degree in mechanical engineering, followed by an MBA, which propelled him into managerial positions within the corporate world. He went on to complete a Mastère Spécialisé in Business Administration Research and a PhD in Business Administration at ESSEC Business School, setting the stage to join academia.
He is an active and dedicated consumer researcher. His research focuses on the social implications of marketing and the critical role of marketing interventions in enhancing consumer health and well-being.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2023 | PhD, Business Administration | ESSEC BUSINESS SCHOOL | France |
| 2020 | Specialized Mastere, Business Administration, Marketing | ESSEC BUSINESS SCHOOL | France |
| 2015 | Master of Business Administration | Lahore University of Management Sciences | Pakistan |
| 2009 | Bachelor, Mechanical Engineering | University of Engineering and Technology | Pakistan |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2024 | Marketing et Big Data | France | ICN Business School |
| 2024 | Consumption & Branding in Cultural & Creative Industries | France | ICN Business School |
| 2024 | Consumer Behavior | France | ICN Business School |
| 2024 | Marketing Management | France | ICN Business School |
| 2024 | Innovation and Market Research | France | ICN Business School |
| 2024 | Creativity and Innovation | France | ICN Business School |
| 2024 | Consumer behavior, psychology, and creativity | France | ICN Business School |
| 2023 | Consumer behavior, psychology, and creativity | France | ICN Business School |
| 2023 | Marketing Management | France | ICN Business School |
| 2023 | Creative Thinking | France | ICN Business School |
| 2023 | Consumption & Branding in Cultural & Creative Industries | France | ICN Business School |
| 2022 | Principles of Marketing II | France | ESSEC BUSINESS SCHOOL |
| 2022 | Consumer Behavior | France | ESSEC BUSINESS SCHOOL |
| 2022 | Principles of Marketing 1 | France | ESSEC BUSINESS SCHOOL |
Research Interests
- Decision-making for Others
- Food choices
- Behavioral Psychology
- Consumer health and well-being
- Societal Welfare
- Consumer Behavior
- Experimental Research
Publications
| Year | Type | Reference |
|---|---|---|
| 2026 | Journal article | JAVED, A., A. ONCULER, “Self-other discrepancy: the role of decision transparency in risky choices”, Journal of Business Research, February 2026, vol. 204, no. 115870 |
| 2022 | Communications in an Academical or Professional conference | JAVED, A., A. ONCULER, “Self-Other Discrepancies and Risky Choice” in 13th EMAC Regional Conference, 2022, Kaunas, KTU School of Economics and Business, Lithuania |
| 2022 | Communications in an Academical or Professional conference | JAVED, A., A. ONCULER, “Self-Other Discrepancies and Risky Choice” in Foundations of Utility and Risk Conference 2022, 2022, Ghent University, Belgium |
| 2022 | Communications in an Academical or Professional conference | JAVED, A., R. GUPTA, “Emphasizing for Action – Probability Framing in Healthcare Messages” in American Marketing Association’s 2022 Marketing and Public Policy Conference, 2022, Austin, United States of America |
| 2022 | Communications in an Academical or Professional conference | JAVED, A., A. ONCULER, “Self-Other Discrepancies and Risky Choice” in 2022 Advances in Decision Analysis conference, 2022, University of Virginia Darden School of Business, United States of America |
| 2021 | Communications in an Academical or Professional conference | JAVED, A., R. GUPTA, “Probability or Outcome – The Importance of Emphasis Framing in Healthcare Messages” in 2021 Association for Consumer Research Conference, 2021, Virtual |
| 2021 | Communications in an Academical or Professional conference | JAVED, A., R. GUPTA, “Vaccine Adoption – Role Of Emphasis Framing In Health Communication” in 43rd Annual ISMS Marketing Science Conference, 2021, Virtual |