SORIO Rossella
Agri-food Engineer, PhD in Marketing Areas of expertise: teaching and consulting Rossella Sorio is an agri-food engineer, graduated from University of Padua (Italy) and INA-PG (France). In 2011, she obtained a PhD in Marketing at the University of Montpellier 2. Her doctoral work, on the theme of innovation, discusses the decision of consumer under uncertainty and risk conditions. The main objective of her thesis is to study how the consumer perceives and categorizes a new product. Rossella Sorio has a long experience in teaching and, in addition, have been engaged as a consultant for many companies in France and abroad. During her career, she has also been a project manager, responsible for educational training programs for leaders at HEC Executive Education, Paris. Since September 2012, Rossella Sorio has joined the marketing department of the ICN Business School in Nancy, as marketing professor. Rossella was Head of Marketing Department at ICN Business School from July 1, 2014 to September 1, 2017.  She was also Head of ICN Case Lab from September 2017 to September 2020 and has been responsible for The Creative and Cultural Industries Management since 2017.
DiplĂ´mes et formations
Postes
Cours enseignés
IntĂŞrets de Recherche
Publications
CASTELLANO, S., I. KHELLADI, R. SORIO, S. R. VESSAL, J. PARTOUCHE-SEBBAN, M. A. ORHAN, “Cause-related marketing in a pandemic context: The effects of cause–brand fit and cause–brand alliance on customer-based legitimacy and reputation”, Business Ethics, the Environment and Responsibility, April 2023
REZAEE VESSAL , S., J. PARTOUCHE-SEBBAN, I. KHELLADI, S. CASTELLANO, M. ORHAN, R. SORIO, “When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic”, International Marketing Review, August 2023
SORIO, R., S. CASTELLANO, I. KHELLADI, “Le vin sans alcool est-il vraiment du vin ?” in Dixième Ă©dition des rencontres annuelles Vin, Droit & SantĂ© : La desalcoolisation du vin : enjeux juridiques, Ă©conomiques, techniques, sanitaires et sensoriels, 2022, Bordeaux
CASTELLANO, S., I. KHELLADI, R. SORIO, “Es realmente vino el vino sin alcohol”, The conversation, August 2021
CASTELLANO, S., I. KHELLADI, R. SORIO, “Le vin sans alcool est-il vraiment du vin ?”, The conversation, July 2021
CASTELLANO, S., I. KHELLADI, R. SORIO, “Will the world ever accept non-alcoholic wine?”, The conversation, August 2021
CASTELLENO, S., I. KHELLADI, R. SORIO, M. ORHAN, D. KALISZ, “Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers”, Technological Forecasting and Social Change, February 2021, vol. 163, no. 120445
KALISZ , D., I. KHELLADI, S. CASTELLANO, R. SORIO, “The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – insights from healthcare professionals”, Futures, May 2021, vol. 129, no. 102743
PARTOUCHE-SEBBAN, J., S. REZAEE VESSAL , R. SORIO, S. CASTELLANO, I. KHELLADI, M. MEMHET ORHAN, “How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust”, Journal of Marketing Management, December 2021, vol. 37, no. 17-18, pp. 1815-1839
SORIO, R., L.BELAUD – “Le Petit BĂ©ret : du vin qui n’en est pas ?” – 2020, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
SORIO, R., “New optimized models of Agri-Food supply chains offering fair price for consumers and reasonable profit for producers, Projet PRIMA Call, UE”, 2020
CASTELLANO, S., I.KHELLADI, R.SORIO, D.KALISZ , “Hybrid products and categorical ambiguity. Perception of social robots in the e-health context” in RNI Forum Innovation IX NAPOLI, 2019, Napoli, Italy
CASTELLANO, S., I.KHELLADI, R.SORIO, “How Nomad Entrepreneurs contribute in building Dynamic Capabilities in a Global context The case of Flying Winemakers” in 1st International Research Workshop on Wine tourism: Challenges and futures perspectives, 2019, Strasbourg, France Coauthorspresented
CASTELLANO, S., I.KHELLADI, R.SORIO, V.DUTOT, J.CHARLEMAGNE, “The prescriptive roles of avatars in the online wine shopping experience” in 10th International Research Meeting in Business and Management, 2019, Nice, France Coauthorspresented
SORIO, R., B.SIADOU-MARTIN, “Adoption ou rejet de l’innovation, une approche par la thĂ©orie des prospects : le cas des vins allĂ©gĂ©s en alcool”, Innovations – Revue d’Economie et de Management de l’Innovation/Journal of Innovation Economics and Management, January 2019, vol. 58, no. 1, pp. 161 -187
CASTELLANO, S., I.KHELLADI, R.SORIO, V.DUTOT, J.CHARLEMAGNE, “Le rĂ´le des agents virtuels sur la confiance et l’intention d’achat de vin en ligne” Treizième JournĂ©e AFM du Marketing Agroalimentaire Ă Montpellier. 2018, Montpellier, France Coauthorspresented
SORIO, R., B.SIADOU-MARTIN, “Impact of global warming on the alcohol content of wine: Consumer perceptions, a prospect theory approach” 3rd JRMGE (Grand East Marketing Research Day). 2017, Metz, France
SORIO, R., B.SIADOU-MARTIN, “Impact of global warming on the alcohol content of wine: Consumer perceptions, a prospect theory approach” Annual AAWE (American Association Wine Economists). 2017, Padoue, Italy
SORIO, R., B.SIADOU-MARTIN, “Le rĂ©chauffement climatique va-t-il changer le vin ? Vision comparĂ©e des consommateurs français et italiens sur la dĂ©salcoolisation” JournĂ©e du Marketing agro-alimentaire, 12ème Ă©dition, AFM, Montpellier,. 2017
CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “Quel e-avenir pour Miss NumĂ©rique ?” – 2016, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “What e-future for miss numerique ?” – 2016, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “MISS NUMERIQUE AND LA POSTE: NEW HORIZONS!” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “Miss NumĂ©rique et La Poste : cap vers l’avenir !” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
ABDESSEMED, T., R.SORIO – “Air France 2014, Strike Communication” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
ABDESSEMED, T., R.SORIO – “Air France 2014, communication de grève !” – 2015, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
SORIO, R., “La catĂ©gorisation de l’innovation : l’aversion aux pertes pour les attributs centraux peut-elle expliquer la perception d’une nouvelle catĂ©gorie ?” 28ème Congrès National. 2012, Brest