I am

Rossella SORIO

Marketing
Permanent

Presentation

Biography

Agri-food Engineer, PhD in Marketing Areas of expertise: teaching and consulting Rossella Sorio is an agri-food engineer, graduated from University of Padua (Italy) and INA-PG (France). In 2011, she obtained a PhD in Marketing at the University of Montpellier 2. Her doctoral work, on the theme of innovation, discusses the decision of consumer under uncertainty and risk conditions. The main objective of her thesis is to study how the consumer perceives and categorizes a new product. Rossella Sorio has a long experience in teaching and, in addition, have been engaged as a consultant for many companies in France and abroad. During her career, she has also been a project manager, responsible for educational training programs for leaders at HEC Executive Education, Paris. Since September 2012, Rossella Sorio has joined the marketing department of the ICN Business School in Nancy, as marketing professor. Rossella was Head of Marketing Department at ICN Business School from July 1, 2014 to September 1, 2017. She was also Head of ICN Case Lab from September 2017 to September 2020 and has been responsible for The Creative and Cultural Industries Management from 2017 to 2022. Since 2022, Rossella has been responsible for the professionalization area of Innovation Marketing in the Bachelor 3, French Track program.

Degrees and Training

Year Title Institution Country
2011 Ph.D, Business Administration, Marketing Université Montpellier 2 France

Courses Taught

Year Title Country Institution
2023 Food and Drink Marketing France ICN Business School
2023 Psychologie du consommateur et analyse du marché France ICN Business School
2022 Creative Days France ICN Business School
2022 Des idées pour innover France ICN Business School
2022 Innover : la solution pour répondre aux évolutions France ICN Business School
2022 Le processus de développement de nouveaux produits France ICN Business School
2021 Psychologie du consommateur et analyse du marché France ICN Business School
2021 Innovation et outils d'études marketing France ICN Business School
2021 Marketing de l'Innovation / La démarche du Marketing de l'Innovation France ICN Business School
2021 Fonctions de l'Entreprise et Intro. à la Stratégie France ICN Business School
2020 Marketing de l'Innovation / La démarche du Marketing de l'Innovation France ICN Business School
2020 Marketing France ICN Business School
2020 Management de l'Offre France ICN Business School
2020 Créativité & Design Thinking / La stratégie Océan Bleu France ICN Business School
2020 Gestion et lancement produit France ICN Business School
2015 Artem Insight France ARTEM (Ecole des Mines – ICN Business School- Ecole National Supérieure d'Art et de Design de Nancy)
2015 Fondamentaux du Marketing France ICN Business School
2015 Artem Living Consulting France ICN Business School
2015 Marketing de l'innovation France ICN Business School
2015 Creative Business Days France ARTEM (Ecole des Mines – ICN Business School- Ecole National Supérieure d'Art et de Design de Nancy)
2014 Managing fonctional aspects of innovation France ICN Business School
2014 Creative Business Days France ICN Business School
2014 Luxury Marketing France ICN Business School
2014 Marketing de l'innovation France ICN Business School
2014 Artem Living Consulting France ARTEM (Ecole des Mines – ICN Business School- Ecole National Supérieure d'Art et de Design de Nancy)
2013 Etude de marché France ICN Business School
2013 Marketing Stratégique France ICN Business School
2013 Management de la marque Algeria EFTG
2013 Luxury Marketing France ICN Business School
2013 Marketing de l'innovation France ICN Business School
2012 Strategic Marketing France ICN Business School
2012 Market Research France ICN Business School
2012 Marketing Innovation France ICN Business School
2012 Brand Management France ICN Business School

Research Interests

  • Innovation and Entrepreneurship
  • Agri Food Marketing
  • Artificial Intelligence

Publications

Year Type Reference
2026 Journal article SORIO, R., I. KHELLADI, S. CASTELLANO, “French (Dry) January : les consommateurs de vins sans alcool consomment de l’alcool”, The conversation, January 2026
2025 Journal article SORIO, R., S. CASTELLANO, I. KHELLADI, “Le Brésil, laboratoire du vin de demain”, The conversation, June 2025
2025 Interview, debate, Broadcast SORIO, R. – “La premiumisation suit son cours” – 2025, Le Nouvel Economiste, Paris, France
2025 Interview, debate, Broadcast SORIO, R. – “Boissons sans alcool, une tendance de fond” – 2025, Le Nouvel Economiste, Paris, France
2024 Journal article BENETTI, C., S. MBAREK, R. SORIO, “Creativity and asset management: Alternative investment in wine”, European Journal of Management, June 2024, vol. 24, no. 1, pp. 70-84
2024 Communications in an Academical or Professional conference SORIO, R., “L’évolution de l’acceptabilité des vins à faible teneur en alcool” in Journée Technique : Les vins No Low – Inno’Vin, 2024, Bordeaux, France
2023 Journal article REZAEE VESSAL , S., J. PARTOUCHE-SEBBAN, I. KHELLADI, S. CASTELLANO, M. ORHAN, R. SORIO, “When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic”, International Marketing Review, December 2023, vol. 40, no. 5, pp. 1245-1262
2023 Journal article CASTELLANO, S., I. KHELLADI, R. SORIO, S. R. VESSAL, J. PARTOUCHE-SEBBAN, M. A. ORHAN, “Cause-related marketing in a pandemic context: The effects of cause–brand fit and cause–brand alliance on customer-based legitimacy and reputation”, Business Ethics, the Environment and Responsibility, October 2023, vol. 32, no. S3, pp. 196-211
2023 Interview, debate, Broadcast SORIO, R., I. KHELLADI, S. CASTELLANO – “Sans l’alcool, la fête est vraiment plus folle ? Les 100 histoires du vin – Interview par Yves Deloison” – 2023, Le canard enchainé, Paris
2022 Communications in an Academical or Professional conference SORIO, R., S. CASTELLANO, I. KHELLADI, “Le vin sans alcool est-il vraiment du vin ?” in Dixième édition des rencontres annuelles Vin, Droit & Santé : La desalcoolisation du vin : enjeux juridiques, économiques, techniques, sanitaires et sensoriels, 2022, Bordeaux
2021 Journal article CASTELLENO, S., I. KHELLADI, R. SORIO, M. ORHAN, D. KALISZ, “Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers”, Technological Forecasting and Social Change, February 2021, vol. 163, no. 120445
2021 Journal article KALISZ , D., I. KHELLADI, S. CASTELLANO, R. SORIO, “The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – insights from healthcare professionals”, Futures, May 2021, vol. 129, no. 102743
2021 Journal article CASTELLANO, S., I. KHELLADI, R. SORIO, “Le vin sans alcool est-il vraiment du vin ?”, The conversation, July 2021
2021 Journal article CASTELLANO, S., I. KHELLADI, R. SORIO, “Es realmente vino el vino sin alcohol”, The conversation, August 2021
2021 Journal article CASTELLANO, S., I. KHELLADI, R. SORIO, “Will the world ever accept non-alcoholic wine?”, The conversation, August 2021
2021 Journal article PARTOUCHE-SEBBAN, J., S. REZAEE VESSAL , R. SORIO, S. CASTELLANO, I. KHELLADI, M. MEMHET ORHAN, “How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust”, Journal of Marketing Management, December 2021, vol. 37, no. 17-18, pp. 1815-1839
2020 Published cases with instructional materials SORIO, R., L.BELAUD – “Le Petit Béret : du vin qui n’en est pas ?” – 2020, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2019 Journal article SORIO, R., B.SIADOU-MARTIN, “Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool”, Innovations – Revue d’Economie et de Management de l’Innovation/Journal of Innovation Economics and Management, January 2019, vol. 58, no. 1, pp. 161 -187
2019 Communications in an Academical or Professional conference CASTELLANO, S., I.KHELLADI, R.SORIO, V.DUTOT, J.CHARLEMAGNE, “The prescriptive roles of avatars in the online wine shopping experience” in 10th International Research Meeting in Business and Management, 2019, Nice, France Coauthorspresented
2019 Communications in an Academical or Professional conference CASTELLANO, S., I.KHELLADI, R.SORIO, “How Nomad Entrepreneurs contribute in building Dynamic Capabilities in a Global context The case of Flying Winemakers” in 1st International Research Workshop on Wine tourism: Challenges and futures perspectives, 2019, Strasbourg, France Coauthorspresented
2019 Communications in an Academical or Professional conference CASTELLANO, S., I.KHELLADI, R.SORIO, D.KALISZ , “Hybrid products and categorical ambiguity. Perception of social robots in the e-health context” in RNI Forum Innovation IX NAPOLI, 2019, Napoli, Italy
2018 Communications in an Academical or Professional conference CASTELLANO, S., I.KHELLADI, R.SORIO, V.DUTOT, J.CHARLEMAGNE, “Le rôle des agents virtuels sur la confiance et l’intention d’achat de vin en ligne” Treizième Journée AFM du Marketing Agroalimentaire à Montpellier. 2018, Montpellier, France Coauthorspresented
2017 Communications in an Academical or Professional conference SORIO, R., B.SIADOU-MARTIN, “Impact of global warming on the alcohol content of wine: Consumer perceptions, a prospect theory approach” 3rd JRMGE (Grand East Marketing Research Day). 2017, Metz, France
2017 Communications in an Academical or Professional conference SORIO, R., B.SIADOU-MARTIN, “Impact of global warming on the alcohol content of wine: Consumer perceptions, a prospect theory approach” Annual AAWE (American Association Wine Economists). 2017, Padoue, Italy
2017 Communications in an Academical or Professional conference SORIO, R., B.SIADOU-MARTIN, “Le réchauffement climatique va-t-il changer le vin ? Vision comparée des consommateurs français et italiens sur la désalcoolisation” Journée du Marketing agro-alimentaire, 12ème édition, AFM, Montpellier,. 2017
2016 Published cases with instructional materials CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “Quel e-avenir pour Miss Numérique ?” – 2016, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2016 Published cases with instructional materials CLERC-GIRARD, M.-F., R.SORIO, T.ABDESSEMED – “What e-future for miss numerique ?” – 2016, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2015 Published cases with instructional materials ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “Miss Numérique et La Poste : cap vers l’avenir !” – 2015, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2015 Published cases with instructional materials ABDESSEMED, T., R.SORIO – “Air France 2014, communication de grève !” – 2015, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2015 Published cases with instructional materials ABDESSEMED, T., M.-F.CLERC-GIRARD, R.SORIO – “MISS NUMERIQUE AND LA POSTE: NEW HORIZONS!” – 2015, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2015 Published cases with instructional materials ABDESSEMED, T., R.SORIO – “Air France 2014, Strike Communication” – 2015, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris
2012 Communications in an Academical or Professional conference SORIO, R., “La catégorisation de l’innovation : l’aversion aux pertes pour les attributs centraux peut-elle expliquer la perception d’une nouvelle catégorie ?” 28ème Congrès National. 2012, Brest