Philip KITCHEN
Marketing
Permanent
Presentation
Biography
Ranked 10th in terms of Business and Management Research in France, research.com September 2025 (World's Best Business and Management Scientists: H-Index Business and Management Science Ranking in France 2025 | Research.com).
Listed as 6th in terms of ‘Top Scholarly Output’ in UK and all of Europe (2017-2020), Scival Elsevier, 2020.Listed in 'The Top 50 Gurus Who Influenced the Future of Marketing', Marketing Business, December 2003, pp. 12-16.Tied for 16th place in the world in terms of comparative author ranking in the domain of advertising, Journal of Advertising, 37 (3), 2008, p85.
Fellow of the Chartered Institute of Marketing (FCIM), the Royal Society for Arts, Manufacture, and Commerce (FRSA), Higher Education Academy (FHEA); and Institute of Directors, UK. Fellow of the Academy of Marketing Science; Member of the Academy of Advertising, and Betta Gamma Sigma, USA.
Professor Emeritus, Brock University, Canada.
Professor Emeritus, Salford University , UK.
From September 2018, Affiliated Professor, ICN Nancy, France.
From April 2020, Full Professor of Marketing, ICN-Artem, Nancy, France
Formerly:
– Research Professor in Marketing. Rennes School of Business, France.
– Dean of the Faculty of Business and Tenured Professor of Marketing, Brock University, Toronto, Canada.
– Founding Professor of Strategic Marketing at Hull University Business School, UK. Prior to Hull, was the first holder of the Martin Naughton Chair in Business Strategy/Marketing at Queen’s University, Belfast, where he developed, founded, and directed the Executive MBA programme. Before Queens’ held academic positions within the Department of Marketing at Strathclyde University and the Management School at Keele University.
A graduate of the CNAA (B.A. [Hons]) initially, received M.Sc., M.B.Sc. in Marketing from UMIST and Manchester Business School respectively, and Ph.D. from Keele University, UK.
His teaching and research interests lie in integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.
Since 1984, he has been teaching ad researching in the Marketing domain. He is the Founder and Editor of the Journal of Marketing Communications (Routledge), now in Volume 27. He has authored, co-authored and/or edited twenty one books (see publications).
Professor Kitchen has contributed to many journals including: Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, International Journal of Advertising, Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing, International Journal of Human Resource Management, International Journal of Market Research, Journal of Marketing Education; and, several other academic and practitioner journals and media.
Founded, organised, and chaired the 1st International Conference on Marketing and Corporate Communications and was Editor of the Proceedings (Keele, 1996). This Conference is now an annual event – latest Cranfield University, UK 2023.
Has served onEditorial Advisory Boards, Review Board Member, or ad hoc Reviewer for: Journal of Advertising, Journal of Marketing Management, European Journal of Marketing, Management Decision, International Journal of Advertising, Marketing Intelligence and Planning, Corporate Reputation Review, Euro- Mediterranean Journal of Business, The Asia Pacific Journal of Marketing and Logistics, and International Journal of Management Studies and Research. He has been an occasional reviewer for other academic journals, including Journal of Marketing, Journal of Advertising Research, Marketing Education Review, Journal of Brand Management, International Business Review, and Journal of Strategic Marketing, and for several international marketing conferences. He also sits on the executive or organising committee of several academic conferences.
He has presented papers on marketing management, or aspects of corporate or marketing communications in the UK, Cyprus, Switzerland, the Czech Republic, Estonia, Slovenia, Malaysia, Latvia, France, Slovakia, The Netherlands, Germany, Belgium, Portugal, Australia, New Zealand, Spain, Norway, The Republic of Ireland, Northern Ireland, Israel, Mexico, Colombia, Italy, South Africa, Canada and the United States.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 1993 | PhD | Keele University | Great Britain |
| 1987 | M.B.Sc. | University of Manchester | Great Britain |
| 1984 | M.Sc | University of Manchester | Great Britain |
| 1983 | BA. (Hons 2i) In English and History | Manchester Metropolitan University (CNAA) | Great Britain |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2022 | New trends in sustainable supply chain management | France | ICN Business School |
| 2021 | Global Integrated marketing Communications | France | ICN Business School |
| 2020 | Communication | France | ICN Business School |
| 2020 | Gestion de la publicité numérique | France | ICN Business School |
| 2020 | Prix et valeur | France | ICN Business School |
| 1986 | Marketing Management, Marketing Communications | France | ICN Business School |
Research Interests
- Marketing
- marketing communications
- corporate communications
- marketing theory
Publications
| Year | Type | Reference |
|---|---|---|
| 2025 | Journal article | ANISIMOVA, T., S. BILLORE, P. KITCHEN, “Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out”, Asia Pacific Journal of Marketing and Logistics, February 2025, vol. 37, no. 2, pp. 294-313 |
| 2025 | Journal article | YANG, I., S.-Y. RHEE, M. S. KIM, E. UZUNOGLU, P. KITCHEN, “When a Leader Does Not Know How Their Humor is Viewed by Subordinates: Exploring Relationships Among Leaders’ Meta-Accuracy Deficiencies, Subordinate Negative Affect, and Group Identification”, Human Performance, June 2025, vol. 38, no. 3, pp. 132-152 |
| 2025 | Journal article | KITCHEN, P., “Editorial: Topic range and geographical diversity – the road to expansion is ever open”, Journal of Marketing Communications, 2025, vol. 31, no. 3, pp. 261-262 |
| 2025 | Journal article | KITCHEN, P., “Editorial: Forward into the next quarter century”, Journal of Marketing Communications, 2025, vol. 31, no. 2, pp. 125 |
| 2025 | Journal article | KITCHEN, P., C. RETHORE, C. EARLY, “Through a Glass Darkly: IMC’s Applicability in Religious Organisations”, Journal of Advertising and Public Relations, February 2025, vol. 5, no. 1 |
| 2025 | Communications in an Academical or Professional conference | PETRESCU, M., C. RETHORE, A. KRISHEN, P. KITCHEN, D. IACOBUCCI, J. GIRONDA, H. AJJAN, S. SONNENBURG, S. HAO, M. ORZAN, T. HALASZOVICH, “Detecting Cultural Bias in AI-Generated Advertising Content” in Academy of Marketing Science (AMS) Annual Conference, 2025, Montreal, Canada Coauthorspresented |
| 2025 | Communications in an Academical or Professional conference | KITCHEN, P., “The Rising Cacaphony of Marketing Communications’” in 29th International Conference on Corporate and Marketing Communications, 2025, Birmingham, Great Britain |
| 2024 | Journal article | ANISIMOVA, T., S. BILLORE, P. KITCHEN, “Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit”, Journal of Communication Management, March 2024, vol. 28, no. 1, pp. 134-146 |
| 2024 | Journal article | SAHADEV, S., K. CHANG, N. MALHOTRA, J. H. KIM, T. AHMED, P. KITCHEN, “Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate”, Journal of Business Research, January 2024, vol. 170 |
| 2024 | Journal article | LINGS, I., P. KITCHEN, “Introductory article to the special issue – A step change in marketing communication education – the next urgent steps for research”, Journal of Marketing Communications, February 2024, vol. 30, no. 2, pp. 149-151 |
| 2024 | Journal article | KASKAS, M., P. KITCHEN, “How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics”, Journal of Marketing Analytics, September 2024 |
| 2024 | Journal article | PETRESCU, M., J. T. GIRONDA, A. S. KRISHEN, A. DUDAU, J. R. FERGUSON, S. A. STEWART, P. KITCHEN, M. FINE, “Students as Value Co-Creators in the Business Education Ecosystem”, Journal of Marketing Education, August 2024 |
| 2024 | Journal article | KERR, G., F. MULHERN, V. VISWANATHAN, P. KITCHEN, V. ZABKAR, I. LINGS, J. KLIATCHKO, “The power of synergy to reinvent IMC education”, Journal of Marketing Communications, February 2024, vol. 30, no. 2, pp. 188-200 |
| 2024 | Communications in an Academical or Professional conference | BRAUN, O., C. RETHORE, P. KITCHEN, “The contribution of CSR experts to the creation of social value in a multi-stakeholder context: an emerging model” in AHRD International Research Conference, 2024, Washington, United States of America |
| 2024 | Communications in an Academical or Professional conference | KITCHEN, P., “‘Religions and Integrated Marketing Communications – Bosom Buddies or Uneasy Bedfellows?” in 28th International Conference on Corporate and Marketing Communications, 2024, Vienna, Austria |
| 2024 | Communications in an Academical or Professional conference | KITCHEN, P., L. KANSO, “Reputation Management Falters Under Inane Leadership: Lessons Learned From the Abercombie & Fitch Culture of Exclusion” in 28th International Conference on Corporate and Marketing Communications, 2024, Vienna, Austria |
| 2023 | Journal article | KITCHEN, P., “Book Review – Handbook of Research in Ethnic and Intracultural Marketing”, Journal of Marketing Communications, January 2023 |
| 2023 | Journal article | KITCHEN, P., “Editorial – A wide dimensionality of subject matter”, Journal of Marketing Communications, May 2023, vol. 29, no. 4, pp. 315-316 |
| 2023 | Journal article | KITCHEN, P., “Editorial – Digital does not stand alone… the road to further critical analysis lies open”, Journal of Marketing Communications, August 2023, vol. 29, no. 6, pp. 533-534 |
| 2023 | Journal article | KITCHEN, P., “Editorial – ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: scope for future research and testing alternate Scenarios”, Journal of Marketing Communications, June 2023, vol. 29, no. 5, pp. 431-432 |
| 2023 | Journal article | KITCHEN, P., “Editorial”, Journal of Marketing Communications, December 2023, vol. 29, no. 8, pp. 769 |
| 2023 | Journal article | KITCHEN, P., “Editorial: Diversity and expansion of marcoms and the missing elements”, Journal of Marketing Communications, October 2023, vol. 29, no. 7, pp. 635-636 |
| 2023 | Communications in an Academical or Professional conference | KITCHEN, P., “Marketing and Marketing Communications – Developing Benificence or Discordant Babel?” in 27th International Conference on Corporate and Marketing Communications, 2023, Exeter, Great Britain |
| 2023 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21stCentury Practice’” – 2023, Izmir, Turkey |
| 2022 | Journal article | SCHULTZ , D., G. KERR, P. KITCHEN, “Replication and George the Galapagos tortoise”, Journal of Marketing Communications, June 2022, vol. 28, no. 3, pp. 313-328 |
| 2022 | Journal article | VERNUCCIO, M., L. CESAREO, A. PASTORE, P. KITCHEN, “Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework”, International Journal of Advertising, May 2022, vol. 41, no. 3, pp. 519-540 |
| 2022 | Journal article | RODRIGUEZ-PRIEGO, N., L. PORCU, P. KITCHEN, “Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation”, Journal of Business Research, February 2022, vol. 140, pp. 546-555 |
| 2022 | Journal article | PETRESCU , M., P. KITCHEN, C. DOBRE, S. BEN MRAD, A. MILOVAN, D. GOLDRING, A. FIEDLER, “Innocent until proven guilty: suspicion of deception in online reviews”, European Journal of Marketing, April 2022, vol. 56, no. 4, pp. 1184-1209 |
| 2022 | Journal article | KITCHEN, P., “Book review – Encyclopedia of tourism management and marketing, edited by Dimitrios Buhalis, Edward Elgar”, Journal of Marketing Communications, December 2022 |
| 2022 | Journal article | KITCHEN, P., “Book review – “Doing Semiotics: Research for Marketers at the Edge of Culture, by Laura Oswald, Oxford, UK, Oxford University Press”, Journal of Marketing Communications, December 2022, vol. 28, no. 7 |
| 2022 | Journal article | SYED ALWI, S. F., J. BALMER, M.-C. STOIAN, P. KITCHEN, “Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication”, Qualitative Market Research: An International Journal, August 2022, vol. 25, no. 4, pp. 405-432 |
| 2022 | Book | KITCHEN, P., M. E. TOURKY, Integrated Marketing Communications – A Global Brand-Driven Approach, Palgrave Macmillan, 2022 |
| 2022 | Communications in an Academical or Professional conference | KASKAS, M., P. KITCHEN, “Investigating the Concept of Web Atmospherics in the Luxury Industry” in ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France Coauthorspresented |
| 2022 | Communications in an Academical or Professional conference | KITCHEN, P., T. ANISIMOVE, S. BILLORE, “Ego-depletion is in the Way: The Challenges of Controlled Communication and the Role of Regulatory Fit in Individual Regulatory Focus” in AMA Global Marketing SIG Conference, 2022, Crete, Greece |
| 2022 | Communications in an Academical or Professional conference | KITCHEN, P., “Toward GIMC: A Time and a Season?” in 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Cyprus |
| 2022 | Communications in an Academical or Professional conference | KITCHEN, P., “‘Academic and Teaching Realities: The Transitioning Process… Pandemic or Otherwise” in 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Cyprus |
| 2022 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Notes from the Conference Founder – 26th International Conference on Corporate and Marketing Communications” – 2022, Nicosia, Cyprus |
| 2022 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “IMC, New Horizon – False Dawn? , Masterclass at Cranfield University Management School” – 2022, Great Britain |
| 2022 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Post-Covid Business, Brand and Communication Realities” – 2022, Beijing, China (PRC) |
| 2021 | Journal article | VRANTIS , D., E. LEONIDOU, M. CHRISTOFI, R. KAUFMANN HANS, P. KITCHEN, “Intercultural service encounters: a systematic review and a conceptual framework on trust development”, EuroMed Journal of Business, August 2021, vol. 16, no. 3 |
| 2021 | Journal article | KITCHEN, P., S. BULMER, “Obituary – In memoriam of professor Lynne Eagle”, Journal of Marketing Communications, November 2021, vol. 28, no. 1 |
| 2021 | Book Chapter | MOSCA, F., P. KITCHEN, V. CHIAUDANO, “Investigating the Impact of Luxury Brands’ Traditional and Digital Contents on Customer-Based Brand Equity” in Developing Successful Global Strategies for Marketing Luxury Brands., Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo Eds, IGI Global, chap. 5, pp. 81 – 100, 2021 |
| 2021 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece |
| 2021 | Communications in an Academical or Professional conference | KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, “Market Sentiment & Growth in the Context of Consumer Boycotts and Buycotts” in ACIEK, 2021, Paris, France |
| 2021 | Communications in an Academical or Professional conference | KITCHEN, P., “Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21st Century Practice” in 25th International Conference on Corporate and Marketing Communications, 2021, Online, Spain |
| 2021 | Communications in an Academical or Professional conference | KITCHEN, P., S. Y. RHEE, I. YANG, E. UZUNOGLU, “Exploring the Reverse Effects of Leader’s Humor from the Perceptual Congruence Perspective’” in The Korean Academy of Leadership Conference, 2021 |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Changing Academic and Business Realities… the COVID Accelerant – 17th International Conference CIRCLE” – 2021, Online, Great Britain |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Navigating Research Pathways – Fortune Institute of International Business” – 2021, New Delhi, India |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Editorial Comments on Improving Submissions to Academic Journals – ibid” – 2021 |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Changing Academic and Business Realities… the COVID Accelerant – Electronic World Marketing Summit” – 2021, Online |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Toward Globally Integrated Marketing Communications – Doing Research in Marketing Communications” – 2021, Université de Lorraine, France |
| 2021 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Branding, Brand Stories & Innovation, Evaluation – Branding Conference sponsored by the China Association for Quality (CQA)” – 2021, Beijing, China (PRC) |
| 2020 | Journal article | TOURKY, M., P. KITCHEN, A. SHAALAN, “The role of corporate identity in CSR implementation: An integrative framework”, Journal of Business Research, September 2020, vol. 117, pp. 674-706 |
| 2020 | Journal article | TOURKY, M., P. KITCHEN, S. F. SYED ALWI, T. C. MELEWAR, A. SHAALAN, “New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry”, Journal of Business Research, March 2020, vol. 109, pp. 595-606 |
| 2020 | Journal article | KANSO, A. M., R. A. NELSON, P. KITCHEN, “BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand”, Journal of Marketing Communications, September 2020, vol. 26, no. 7, pp. 703-731 |
| 2020 | Journal article | CASALEGNO, C., E.CANDELO, G.SANTORO, P.KITCHEN, “The perception of tourism in coffee‐producing equatorial countries: An empirical analysis”, Psychology and Marketing, January 2020, vol. 37, no. 1, pp. 154-166 |
| 2020 | Journal article | HA, H.-Y., P. KITCHEN, “Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era”, European Journal of Marketing, May 2020, vol. 54, no. 6, pp. 1383-1405. |
| 2020 | Journal article | PORCU, L., S. DEL BARRIO-GARCÍAA, P. KITCHEN, M. TOURKY, “The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance”, Journal of Business Research, October 2020, vol. 119, pp. 435-443 |
| 2020 | Journal article | FOROUDI, P., A. NAZARIAN, S. ZIYADIN , P. KITCHEN, K. HAFEEZ, C. PRIPORAS, E. PANTANO, “Co-creating brand image and reputation through stakeholder’s social network”, Journal of Business Research, June 2020, vol. 114, pp. 42-59 |
| 2020 | Journal article | KITCHEN, P., “Editorial – In memory of Don E. Schultz”, Journal of Marketing Communications, June 2020, vol. 26, no. 6, pp. 571–574 |
| 2020 | Journal article | KITCHEN, P., “Marketing and sustainability in the 21st Century”, SINERGIE – Italian Journal of Management, April 2020, vol. 38, no. 1, pp. 21-30 |
| 2020 | Journal article | TAYLOR, C. R., P. KITCHEN, M. E. SARKEES, C. O. LOLK, “Addressing the Janus face of customer service: a typology of new age service failures”, European Journal of Marketing, May 2020, vol. 54, no. 10, pp. 2295-2316 |
| 2020 | Journal article | FOUROUDI, P., P. KITCHEN, R. MARVI, T. N. AKARSU, H. UDDIN, “A bibliometric investigation of service failure literature and a research agenda”, European Journal of Marketing, October 2020, vol. 54, no. 10, pp. 2575 – 2619 |
| 2020 | Journal article | KITCHEN, P., “Guest Editorial: The Janus face of customer service”, European Journal of Marketing, October 2020, vol. Vol. 54, no. 10, pp. 2289-2293 |
| 2020 | Journal article | KITCHEN, P., M. TOURKY, “Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?”, Revista de Estudios Empresariales. Segunda época., December 2020, no. 2, pp. 7-11 |
| 2020 | Journal article | PALAZZO, M., P. FOROUDI, P. KITCHEN, A. SIANO, “Developing corporate communications: insights from the Italian scenario”, Qualitative Market Research: An International Journal, January 2020, vol. 23, no. 3, pp. 407 – 426 |
| 2020 | Journal article | DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU, “Guest Editorial : Communication and social media management: theory, research and practice”, Qualitative Market Research: An International Journal, October 2020, vol. 23, no. 3, pp. 333 – 337 |
| 2020 | Journal article | KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, “Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19”, Academy of Business Journal, June 2020, vol. I, pp. 9-27 |
| 2020 | Communications in an Academical or Professional conference | KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, “Digital Boycotts/BuyCutts for a Digital Age” in EMAC 2020 Regional Conference, 2020, Online |
| 2020 | Communications in an Academical or Professional conference | KITCHEN, P., M. PETRESCU, A. DUDAU, J. GIRONDA, J. R. FERGUSON, M. FINE, “Students as Value Co-Creators: The Contribution of Authority Theory to Service Dominant Logic in Business Schools” in 4th International Conference on Marketing Strategy and Policy, 2020, Online, Great Britain |
| 2020 | Communications in an Academical or Professional conference | KITCHEN, P., S. SAHEDEV, K. CHANG, J. H. KIM, T. AHMED, “Impact of Psychological Empowerment on Creative Performance of Salespersons: Exploring the Mediating and Moderating Mechanisms Through a Two Country Study” in 4th International Conference of Marketing, Strategy & Policy, 2020, Online, Great Britain |
| 2020 | Journal editor | KITCHEN, P., C. R. TAYLOR – “Special Issue, The Janus Face of Customer Service” – 2020, European Journal of Marketing |
| 2020 | Journal editor | DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU – “Special issue, Communication and social media management: theory, research and practice” – 2020, Qualitative Market Research: An International Journal |
| 2020 | Keynote speaker/Invited in a academic conference | KITCHEN, P. – “Is IMC a New Horizon or a False Dawn? – Cranfield University Business School” – 2020, Great Britain |
| 2019 | Journal article | JAIN, V., P.KITCHEN, B.GANESH, A.GARG, M.PATHAK-SHELAT, “Discovering surrogate branding via online image development: a case from India”, International Journal of Management Concepts and Philosophy, May 2019, vol. 12, no. 3, pp. 342-359 |
| 2019 | Journal article | KITCHEN, P., N. SALLEH, C. NORBANI, A. MOHD-ANY, “Online Purchasing: The Role Of Web Experience Factors”, International Journal of Electronic Marketing and Retailing, May 2019, vol. 10, no. 3, pp. 260-282 |
| 2019 | Journal article | HASAN, R., L.YINGGANG, P.KITCHEN, M.RAHMAN, “Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study”, Strategic Change, September 2019, vol. 28, no. 5, pp. 345-353 |
| 2019 | Journal article | PROCTOR, T., P.KITCHEN, “Celebrity Ambassador/Celebrity Endorsement – Takes a Licking but Keeps on Ticking”, Journal of Strategic Marketing, August 2019, vol. 27, no. 5, pp. 373-387 |
| 2019 | Journal article | ALWI, S., N. CHE-HA, B. NGUYEN, E. M. GHAZALI, D. M. MUTUM, P. KITCHEN, “Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students”, Qualitative Market Research: An International Journal, December 2019, vol. 23, no. 1, pp. 47 – 68 |
| 2019 | Communications in an Academical or Professional conference | MOSCA, F., C.CARALEGNO, P.KITCHEN, V.CHIAUDANO, “An Exploratory Study about Fake News and Generation Z” in 39th Convego Nazionale Aidea, University of Torino, 2019, Torino, Italy |
| 2019 | Communications in an Academical or Professional conference | KITCHEN, P., “The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan” in 24th International Conference on Corporate and Marketing Communications, 2019, Ariel, Israel |
| 2019 | Communications in an Academical or Professional conference | KITCHEN, P., S.JANG, J.CHUNG, “The Effect of Price Differences Among Base and Add-on Products of Mobile Games on Add-on Product Sales” in Global Fashion Management Conference, 2019, Paris, France |
| 2019 | Communications in an Academical or Professional conference | KITCHEN, P., C.CHIVERA, “The Perception of Tourism in Equatorial Countries of Coffee Production: An Empirical Analysis” in INEKA, University of Verona, 2019, Verona, Italy |
| 2018 | Journal article | ZOLKEPLI , I. A., Y.KAMARULZAMAN, P.KITCHEN, “Uncovering psychological gratifications affecting social media utilization: a multiblock hierarchical analysis”, Journal of Marketing Theory and Practice, October 2018, vol. 26, no. 4, pp. 412-430 |
| 2018 | Journal article | JANG, S., P.KITCHEN, J.KIM, “The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses”, Journal of Business Research, November 2018, vol. 92, pp. 250-259 |
| 2018 | Journal article | BEN YOUSSEF, K., T.LEICHT, P.KITCHEN, M.PELLICELLI, “The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context”, Journal of Strategic Marketing, December 2018, vol. 26, no. 8, pp. 723-739 |
| 2018 | Journal article | PROCTOR, T., P.KITCHEN, “Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking”, Journal of Strategic Marketing, January 2018 |
| 2018 | Journal article | BEN YOUSSEF , K., M.VIASSONE, P.KITCHEN, “Exploring the relationship between customer education and customer satisfaction”, SINERGIE – Italian Journal of Management, January-April 2018, vol. 125 |
| 2018 | Journal article | FOROUDI, P., Z.JIN, S.GUPTA, P.KITCHEN, M. M.FOROUDI, “Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention”, Journal of Business Research, August 2018, vol. 89, pp. 462-474 |
| 2018 | Journal article | KITCHEN, P., “Diversity, Dimensionality, Distinctiveness”, Journal of Marketing Communications, January 2018, vol. 24, no. 1, pp. 1-2 |
| 2018 | Communications in an Academical or Professional conference | KITCHEN, P., S.JANG, “Effects of Gamified Customer Values and Characteristics on Engagement and Purchases: Evidence from Mobile Exercise App Uses” in HICSS, 2018, Hawaii, United States of America |
| 2018 | Communications in an Academical or Professional conference | KITCHEN, P., A.KANSO, R.NELSON, “The BP Brand and the Deepwater Horizon Oil Spill: How Company Management Employed Public Relations to Restore a Damaged Reputation” in 22nd International Conference on Corporate and Marketing Communication, Exeter University, 2018, Exeter, Great Britain |
| 2017 | Communications in an Academical or Professional conference | KITCHEN, P., V.JAIN, B.GANESH, “Discovering Surrogate Branding via Online Image Management: A Case from India” in AMS Conference, 2017, Seattle, United States of America |