Oksana KANTARUK PIERRE
Marketing
Permanent
Presentation
Biography
Before committing to academic research, Oksana KANTARUK had previous experience in marketing management (B2B) and in marketing consulting, and more specifically in the field of marketing studies (client satisfaction, sustainable consumer practices, organizational performance).
PhD thesis focuses on product innovation determinants within exporting SMEs, on open and collaborative innovation, as well as on exporter-importer relationships. The results showed the importance of cooperation and perceived partner’s performance.
Main research areas are collaborative innovation within exporting SMEs, exporter-importer relationships, SMEs export performance.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2021 | Ph.D, Business Administration, Marketing | Université de Lorraine | France |
| 2013 | Master, Business Administration, Marketing | IAE de Nancy | France |
| 2010 | Master, Business Administration, Marketing | IAE de Metz | France |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2024 | Marketing Stratégique | France | ICN Business School |
| 2023 | Marketing/Planification Stratégique | France | ICN Business School |
| 2023 | Marketing B2B et management des comptes clés | France | ICN Business School |
| 2023 | Introduction au marketing | France | ICN Business School |
| 2023 | International Business Techniques | France | ICN Business School |
| 2022 | Développement des projets marketing et commerciaux | France | ICN Business School |
| 2022 | Méthodologie de recherche | France | IAE de Metz |
| 2022 | Marketing opérationnel | France | IAE de Metz |
| 2021 | Marketing stratégique/Stratsim | France | ICN Business School |
| 2021 | Marketing | France | ICN Business School |
| 2021 | Création Web, Web Marketing | France | ICN Business School |
| 2021 | Comprendre le comportement des clients | France | ICN Business School |
| 2021 | Case studies in international business developmt | France | ICN Business School |
| 2021 | Comprendre le comportement du client | France | ICN Business School |
| 2021 | Marketing / Planification Stratégique | France | ICN Business School |
| 2020 | Etudes de marché | France | IAE de Metz |
| 2020 | Management stratégique | France | IAE de Metz |
| 2020 | Initiation à la méthodologie de la recherche | France | IAE de Metz |
| 2020 | Techniques d'enquêtes | France | IAE de Metz |
| 2020 | Marketing digital | France | IAE de Metz |
| 2020 | Management International | France | IAE de Metz |
| 2020 | Segmentation et positionnement | France | IAE de Metz |
| 2019 | Marketing opérationnel | France | IAE de Nancy |
| 2019 | Etudes de marché | France | IAE de Nancy |
| 2019 | Marketing | France | IAE de Nancy |
| 2019 | Collecte et analyse des données qualitatives | France | IAE de Nancy |
| 2019 | Démarche marketing | France | IAE de Nancy |
| 2019 | Simulation de prises de décisions | France | IAE de Nancy |
| 2019 | Fondamentaux du marketing | France | IAE de Nancy |
| 2019 | Communication | France | IAE de Nancy |
| 2019 | Etudes et recherches commerciales | France | IAE de Nancy |
| 2018 | Marketing | France | IAE de Nancy |
| 2018 | Démarche marketing | France | IAE de Nancy |
| 2018 | Marketing opérationnel | France | IAE de Nancy |
| 2018 | Simulation de prises de décisions | France | IAE de Nancy |
| 2018 | Etudes et recherches commerciales | France | IAE de Nancy |
| 2017 | Stratégie des groupes à l'international | France | IUT Nancy Charlemagne |
| 2016 | Fondamentaux du marketing | France | IUT Nancy Charlemagne |
| 2015 | Etudes et recherches commerciales | France | IUT Nancy Charlemagne |
Research Interests
- Collaborative innovation and SME export activity
- Export performance of SMEs
- The exporter-importer relationship
- Sustainable innovation
Publications
| Year | Type | Reference |
|---|---|---|
| 2025 | Journal article | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA-BARBER, “Resilience in times of war: How Ukrainian exporting SMEs enhance relational factors with foreign partners”, Global Strategy Journal, May 2025, vol. 15, no. 2, pp. 219-244 |
| 2024 | Journal article | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Exploring Relational Norms in Exporter-Importer Product Innovation Co-Development: A Qualitative Study”, International Business Review, February 2024, vol. 33, no. 1, pp. 102197 |
| 2024 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Importer’s involvement in new product development: a focus on motivational antecedents” in 7th Industrial Marketing Management Summit, 2024, Online |
| 2024 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Resilience in times of war: focus on relational factors” in 6th Export Management Research Workshop, 2024, Paris, France |
| 2024 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Importer’s involvement in new product development: a focus on motivational antecedents” in 14-ème Conférence annuelle d’Atlas-AFMI, 2024, Marrakech, Morocco |
| 2024 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Ukrainian exporters resilience: the exploration of relational factors” in 2024 American Marketing Association Global Marketing SIG Conference, 2024, Verona, Italy |
| 2023 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Exporter-importer innovation co-developments: exploration of relation norms” in Innovation and Product Development Management Conference, 2023, Lecco, Italy |
| 2023 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Exporter-importer innovation co-developments: exploratory study of relational norms” in 13ème Conférence Annuelle ATLAS- AFMI, 2023, Bordeaux, France |
| 2023 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, J. PLA BARBER, “Resilience in times of war: how Ukrainian exporters enhance relational factors with foreign partners” in 49th Annual EIBA Conference, 2023, Lisbon, Portugal |
| 2022 | Communications in an Academical or Professional conference | MOGOS DESCOTES, R., J. PLA BARBER, O. KANTARUK PIERRE, “Exploring the main determinants of new product failure, rooting in SMEs’ interactions with their distributors during the new product development process. Implications for exporting firms” in 12ème Conférence Annuelle ATLAS-AFMI, 2022, Nice, France |
| 2022 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, G. ZAEFARIAN, “Exporter-importer co-developments of innovation with a focus on relational antecedents” in AMA Global Marketing SIG Annual Conference, 2022, Greece |
| 2021 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, “How the institutional profile shapes the collaborative innovation of exporting SMEs.” in AMA Global Marketing SIG, 2021, Online, Italy |
| 2021 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “L’innovation au sein des PME exportatrices : le focus sur les antécédents relationnels de l’implication des importateurs dans le processus d’innovation” in 11-ème Conférence Atlas-AFMI, 2021, Online |
| 2021 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Exporter-importer innovation co-developments: exploration of relational norms” in European International Business Academy 47th Annual Conference, 2021, Madrid, Spain |
| 2020 | Journal article | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Émergence des innovations collaboratives au sein des PME exportatrices françaises et ukrainiennes”, Management International, November 2020, vol. 24, no. 5, pp. 49-60 |
| 2020 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., “Product Innovation Determinants and Export Performance : Conceptual Model” in 3ème Journée de Recherche en Management Export, ESCE, 2020, Paris, France |
| 2020 | Interview, debate, Broadcast | KANTARUK PIERRE, O. – “Les déterminats de l’innovation et de l’internationalisation dans les PME exportatrices françaises et ukrainiennes” – 2020, La fabrique de l’exportation et de l’internationalisation des entreprises, Paris, France |
| 2020 | Interview, debate, Broadcast | KANTARUK PIERRE, O. – “6 leviers pour stimuler les facteurs externes de l’innovation à l’export” – 2020, La fabrique de l’exportation et de l’internationalisation des entreprises, Paris, France |
| 2019 | Journal article | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Une étude exploratoire des facteurs déterminants de l’innovation produit des petites et moyennes entreprises (PME) exportatrices françaises : le rôle-clé de la capacité d’absorption”, Innovations, May 2019, vol. 59, no. 2, pp. 179-203 |
| 2019 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Product Innovation Determinants and Export Performance in French and Ukrainian SMES” in Academy of Marketing Science Annual Conference, 2019, Vancouver, Canada |
| 2019 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Émergence de l’innovation collaborative : une étude exploratoire des PME exportatrices Ukrainiennes” in 5ème Journée de Recherche en Marketing du Grand Est, EM Strasbourg, 2019, Strasbourg, France |
| 2018 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Emergence of Open Innovation in Exporting French and Ukrainian SMEs: A Comparative Explorative Study” in 2nd Conference on International Management, University of Applied Sciences, 2018, Mainz, Germany |
| 2018 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Le rôle des collaborations et de l’environnement institutionnel dans l’émergence de l’innovation produit dans les PME exportatrices françaises et ukrainiennes” in 8ème Conférence ATLAS – AFMI, Cité Universitaire Internationale de Paris, 2018, Paris, France |
| 2018 | Communications in an Academical or Professional conference | KANTARUK PIERRE, O., R. MOGOS DESCOTES, B. WALLISER, “Collaboration et innovation dans les PME exportatrices françaises et ukrainiennes” in 34ème Congrès international de l’AFM, EM Starsbourg, 2018, Strasbourg, France |