I am

Krishanu RAKSHIT

Marketing
Permanent

Presentation

Biography

Krishanu joined ICN Business School in the Marketing Department in July 2022. Before that, he had taught at the Indian Institute of Management, Calcutta, India for more than a decade. He had earlier served as the Dean of the Department of Management Studies at Acharya Institutes, Bangalore, India. He has worked with corporates like Tata Motors Limited, Mercedes Benz AG and Coca Cola India and had stints with research agencies like Euromonitor Plc., VTT and Educatis University as independent researcher. He possesses an undergraduate degree in Mechanical Engineering from Jadavpur University, Kolkata, INDIA and both his MBA as well as his PhD are from Indian Institute of Management Bangalore. He has trained a significant number of senior executives from leading Fortune 500 organizations. His research contributions have been published in Journal of Business Research, European Journal of Marketing, European Journal of Operational Research and International Journal of Management Reviews, among others. His current research interests Consumer Culture and Consumption dimensions, analytics in consumer behaviour, Transformative Consumption practices, and exploring consumers’ online identity.

Degrees and Training

Year Title Institution Country
2010 PhD, Business Administration, Marketing Indian Institute of Management India
2000 Master of Business Administration, Business Administration, Marketing Indian Institute of Management India
1994 Bachelor, Engineering Jadavpur University (State University) India

Courses Taught

Year Title Country Institution
2025 Sustainability and Marketing France ICN Business School
2024 Making sense of Qualitative Research France ICN Business School
2023 Marketing de l'innovation France ICN Business School
2023 Advanced Doctoral workshop France ICN Business School
2022 Consumer Psychology and Market Research France ICN Business School
2022 Data Analysis France ICN Business School
2022 Data, méthodes et décisions France ICN Business School
2022 Marketing / Strategic Planning France ICN Business School
2022 International Marketing and Branding France ICN Business School
2022 International Marketing & Brand Management France ICN Business School
2010 Consumer behaviour, Marketing Management, Business Analytics India Indian Institute of Management

Research Interests

  • Cultures Management
  • Game and decision theory
  • Marketing
  • Industrial organization

Publications

Year Type Reference
2025 Journal article SHINDE, S., A. ANUSHKA, K. RAKSHIT, “The essential–expendable paradox: Moral distancing and the biopolitics of Crisis”, Journal of Business Research, December 2025, vol. 201, no. 115706
2025 Communications in an Academical or Professional conference SAURABH, S., K. RAKSHIT, “Colorism in India: Emerging Counternarratives” in 50th edition of the Macromarketing Conference, 2025, Rio de Janeiro, Brazil
2025 Communications in an Academical or Professional conference SAURABH, S., K. RAKSHIT, “Vernacularization: Exoticism or Empowerment?” in 50th edition of the Macromarketing Conference, 2025, Rio de Janeiro, Brazil
2025 Communications in an Academical or Professional conference RAKSHIT, K., B. MANOHARAN, V. SREEKUMAR, A. NARAYANAN, “Advertising as Institutional Work: The Case of Casteless Collective in India” in 50th edition of the Macromarketing Conference, 2025, Rio de Janeiro, Brazil
2024 Journal article BANERJEE, P., K. RAKSHIT, S. MISHRA, T. MASTERS, “Attribute ratings and their impact on attraction and compromise effects”, Marketing Letters, September 2024, vol. 35, pp. 439-450
2024 Journal article TUNUGUNTLA, V., P. BASU, K. RAKSHIT, T. PAPADOPOULOS, “Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer”, Annals of Operations Research, February 2024
2024 Proceedings from scientific conference RAKSHIT, K., S. ROY, “Exploring drivers of consumer preference for Q-commerce services”, Academy of Business and Emerging Markets (ABEM), 2024
2023 Journal article KUMAR HOTA, P., B. MANOHARAN, K. RAKSHIT, P. PANIGRAHI, “Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain”, International Journal of Management Reviews, April 2023, vol. 25, no. 2, pp. 384-409
2023 Journal article TUNUGUNTLA, V., K. RAKSHIT, P. BASU, “Bidding for an Optimal Portfolio of Keywords in Sponsored Search Advertising: From Generic to Branded Keywords”, European Journal of Operational Research, June 2023, vol. 307, no. 3, pp. 1424-1440
2023 Journal article CHATTERJEE, S., K. RAKSHIT, P. MANDAL, “Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage”, International Journal of Hospitality Management, April 2023, vol. 110, pp. 103448
2023 Communications in an Academical or Professional conference RAKSHIT, K., S. SHINDE, “Vernacular Media: Case for Narrative Objects” in American Marketing Association (AMA) Summer Conference, 2023, San Francisco, United States of America
2021 Journal article PARTH, S., B. MANOHARAN, I. QURESHI, B. BHATT, K. RAKSHIT, “Digital technology-enabled transformative consumer responsibilisation: a case study”, European Journal of Marketing, September 2021, vol. 55, no. 9, pp. 2538-2565
2020 Journal article SHEKHAR, S., K. RAKSHIT, B. MANOHARAN, “Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption”, Journal of Business Research, June 2020, vol. 114, pp. 60-79
2019 Journal article TUNUGUNTLA, V., P. BASU, K. RAKSHIT, D. GHOSH, “Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay”, European Journal of Operational Research, July 2019, vol. 276, no. 1, pp. 119-132