I am

Bruno PECCHIOLI

Finance, Audit, Accounting and Control
Permanent

Presentation

Biography

Bruno Pecchioli has been an Associate Professor at ICN Business School since January 2020. He served as Head of the Academic Department of Finance, Audit, Accounting and Control until January 2026, and has since taken responsibility for the school’s Thesis Lab. He holds a PhD in Management Sciences (specializing in Finance) from the University of Lorraine and is a member of CEREFIGE. His current research mainly focuses on the valuation of alternative investments (particularly collectibles) and on financial market reactions to specific events such as industrial accidents. His work has been published in ranked academic journals including Revue Française de Gestion, Finance Contrôle Stratégie, Journal of Wine Economics, Applied Economics Letters, and Economic Modelling.

Degrees and Training

Year Title Institution Country
2010 Ph.D Ecole Doctorale SJPEG France
2006 Master IAE de Nancy France
2005 Master of Sciences Management IAE de Nancy France

Courses Taught

Year Title Country Institution
2025 Financial Data Analysis with Excel France ICN Business School
2025 Analyse financière France ICN Business School
2025 Comptabilité de gestion France ICN Business School
2020 Contrôle de Gestion France ICN Business School
2020 Gestion des risques financiers France ICN Business School
2020 Financial Risks Management France ICN Business School
2020 Analyse comptable France ICN Business School
2013 Gestion obligataire France IAE de Metz
2011 Instruments et marchés financiers France SCBS – South Champagne Business School
2011 Contrôle de gestion France SCBS – South Champagne Business School
2011 Business game France SCBS – South Champagne Business School
2011 Business game France SCBS – South Champagne Business School
2006 Analyse Financière France IAE de Nancy
2006 Marchés Financiers France IAE de Nancy
2006 Econométrie France IAE de Nancy
2006 Mathématiques Financières France IAE de Nancy
2006 Introduction à la Finance France IAE de Nancy

Research Interests

  • Event study methodologies
  • Accidents/industrial scandals and financial market reaction
  • Alternative investments

Publications

Year Type Reference
2025 Journal article PECCHIOLI, B., D. MOROZ, P. BENTATA, D. CALCEI, “Can death effects exist without dead artists?”, Applied Economics, May 2025
2024 Journal article FROMENTIN, V., B. PECCHIOLI, D. MOROZ, “Time-varying Causality among Whisky, Wine, and Equity Markets”, Finance Research Letters, May 2024, vol. 63, pp. 105345
2024 Communications in an Academical or Professional conference PECCHIOLI, B., D. MOROZ, V. FROMENTIN, “Rare Whisky and Barley Markets: A Time-Varying Causality Analysis” in AAWE, 2024, Lausanne, Switzerland
2024 Communications in an Academical or Professional conference PECCHIOLI, B., D. MOROZ, “Scotch whisky industrial districts” in EuAWE, 2024, Lecce, Italy Coauthorspresented
2023 Journal article PECCHIOLI, B., D. MOROZ, “Do geographical appellations provide useful quality signals? The case of Scotch single malt whiskies”, Economic Modelling, July 2023, vol. 124, no. 106331
2023 Journal article PECCHIOLI, B., D. MOROZ, “Les appellations géographiques, un gage de qualité ? Le cas – ambigu – du whisky écossais”, The conversation, October 2023
2023 Keynote speaker/Invited in a academic conference PECCHIOLI, B. – “Workshop – Burgundy School of Wine and Spirit Business” – 2023, Dijon, France
2022 Communications in an Academical or Professional conference PECCHIOLI, B., D. MOROZ, “Does Terroir Matter for Whisky Investors? An Analysis of Scotch Whisky Geographical Appellations Effect on Price” in AWBR Annual Conference, 2022, Dijon, France
2022 Faculty research seminar PECCHIOLI, B., D. MOROZ, “Does Terroir Matter for Whisky Investors?” Workshop School of Wine & Spirits Business. 2022, Dijon, France
2022 Faculty research seminar PECCHIOLI, B., D. MOROZ, “Appellations géographique du Whisky écossais et leurs effets sur le prix pour les investisseurs” Territoire, informations et industrie financière – CEREFIGE. 2022, Nancy, France
2021 Journal article MOROZ, D., B. PECCHIOLI, “Transaction price vs. ask price in hedonic regressions: evidence from the vintage Scotch whisky market”, Applied Economics Letters, February 2021, vol. 28, no. 2, pp. 129-132
2021 Journal article MOROZ, D., B. PECCHIOLI, “Do Whisky Investors Read the Bible? The Effect of Expert Ratings on the Vintage Single Malt Secondary Market”, Journal of Wine Economics, February 2021, vol. 16, no. 1, pp. 86-101
2021 Journal article PECCHIOLI, B., D. MOROZ, “Des whiskies avec de plus en plus de retour… sur investissement”, The conversation, April 2021
2021 Journal article PECCHIOLI, B., D. CHANEY, “Le crowdfunding peut-il sauver le spectacle vivant ?”, The conversation, May 2021
2020 Journal article CHANEY , D., B. PECCHIOLI, “Financer l’éphémère. Les facteurs clés de succès d’une campagne de crowdfunding pour les festivals”, Revue Française de Gestion, April 2020, vol. 46, no. 288, pp. 107-127
2020 Journal article PECCHIOLI, B., S. BOULERNE, J.-P. LAFONTAINE, “Réaction des marchés financiers à l’accident de Fukushima – le cas du secteur de la production d’électricité en France”, Finance Contrôle Stratégie, September 2020, vol. 23, no. 3
2019 Journal article MOROZ, D., B.PECCHIOLI, “Should You Invest in an Old Bottle of Whisky or in a Bottle of an Old Whisky? A Hedonic Analysis of Vintage Scottish Single Malt Whisky Prices”, Journal of Wine Economics, April 2019, vol. 14, no. 2, pp. 145-163
2019 Journal article PECCHIOLI, B., D.MOROZ, “Le whisky made in France a tout pour devenir une future référence mondiale”, The conversation, October 2019
2019 Communications in an Academical or Professional conference PECCHIOLI, B., D.MOROZ, “Do Whisky Investors Read the Bible? Expert Ratings Impact on Vintage Single Malt Secondary Market” in 13th AAWE Conference, 2019, Vienne, Austria
2019 Communications in an Academical or Professional conference MOROZ, D., B.PECCHIOLI, “Do Whisky Investors Read the Bible? Expert Ratings Impact on Vintage Single Malt Secondary Market” in IRMBAM 2019 Conference, IPAG, 2019, Nice, France
2019 Communications in an Academical or Professional conference MOROZ, D., B.PECCHIOLI, “Should You Invest in an Old Bottle of Whisky or in a Bottle of an Old Whisky? A Hedonic Analysis of Vintage Scottish Single Malt Whisky Prices” in 3rd Wine and Hospitality Management Workshop, 2019, New York City, United States of America
2018 Communications in an Academical or Professional conference MOROZ, D., B.PECCHIOLI, “Should You Invest in an Old Bottle of Whisky or in a Bottle of an Old Whisky? A Hedonic Analysis of Vintage Scottish Single Malt Whisky Prices” in AFROS 2018 Conference, 2018, Tunis, Tunisia
2018 Communications in an Academical or Professional conference MOROZ, D., B.PECCHIOLI, “Should You Invest in an Old Bottle of Whisky or in a Bottle of an Old Whisky? A Hedonic Analysis of Vintage Scottish Single Malt Whisky Prices” in IRMBAM 2018 Conference, IPAG, 2018, Nice, France
2017 Communications in an Academical or Professional conference BOULERNE, S., J., P.LAFONTAINE, B.PECCHIOLI, “Fukushima, quel impact sur les entreprises françaises cotées de la filière de production d’électricité d’origine nucléaire ?” in IRMBAM 2017 Conference, IPAG, 2017, Nice, France
2017 Communications in an Academical or Professional conference BOULERNE, S., J., P.LAFONTAINE, B.PECCHIOLI, “Fukushima, quel impact sur les entreprises françaises cotées de la filière de production d’électricité d’origine nucléaire ?” in Congrès AFC 2017, IAE Poitiers, 2017, Poitiers, France
2017 Communications in an Academical or Professional conference PECCHIOLI, B., D.CHANEY, “Financer l’éphémère : le crowdfunding comme nouveau mode de financement des festivals” in 1ère journée d’étude sur le crowdfunding, Telecom Paris, 2017, Paris, France
2016 Communications in an Academical or Professional conference PECCHIOLI, B., “Financing the ephemeral: crowdfunding as a new way to fund festivals” in IRMBAM 2016 Conference, IPAG Nice, 2016, Nice, France
2015 Journal article LAFONTAINE, J., P., B.PECCHIOLI, “Les marchés financiers sanctionnent-ils les sociétés impliquées dans des accidents industriels graves ? Le cas du groupe TOTAL entre 1999 et 2012”, Finance Contrôle Stratégie, September 2015, vol. 18, no. 3
2015 Communications in an Academical or Professional conference PECCHIOLI, B., “Determinants of the Short Term Market Reaction to Stock Splits, Evidence from France (2003-2012)” in IRMBAM 2015 Conference, IPAG, 2015, Nice, France
2015 Communications in an Academical or Professional conference PECCHIOLI, B., “Trade-Off between Control and Liquidity through Stock Splits: Evidence from Paris Stock exchange” in AFFI 2015 Spring Conference, ESSEC Cergy, 2015, Cergy, France
2014 Communications in an Academical or Professional conference PECCHIOLI, B., “Trade-Off between Control and Liquidity through Stock Splits: Evidence from Paris Stock exchange” in IRMBAM 2014 Conference, IPAG Nice, 2014, Nice, France
2013 Journal article PECCHIOLI, B., “Les annonces de division/regroupement d’actions en France : Timing et motivation des dirigeants, visibilité et intérêt pour les investisseurs”, Gestion 2000, 2013, vol. 30, no. 3, pp. 15 à 28