Berlin
Campus
Berlin
Campus
A major European business hub, Paris connects you to global companies across finance, luxury, consulting and technology.
MSc Brand and marketing management
Build strong brands in a digital and global environment.
Download the official MSc Brand & Marketing Management brochure to explore the curriculum, career opportunities, industry projects and admission process.
MSc Brand & Marketing Management • Berlin Campus • Taught in English • 1-year or 2-year track.
A Marketing Programme at the Heart of Europe’s Most Creative Business Hub
Marketing today is driven by data, creativity and digital ecosystems. Companies are looking for professionals who can understand consumers, build strong brands and adapt to fast-changing markets.
The MSc Brand & Marketing Management at ICN Business School prepares students to meet these challenges with a strong combination of strategic thinking, creativity and analytical skills.
Delivered in English on the Berlin Campus, the programme benefits from a dynamic international environment and direct exposure to one of Europe’s most vibrant business ecosystems.
Through ICN’s Art, Technology & Management pedagogy, students learn how to combine brand strategy, digital innovation and business performance.
A Programme Designed for Careers in Marketing and Brand Management
MSc Smart & Sustainable Supply chain
Paris Campus
The programme develops both strategic and operational expertise in:
- – Brand management and positioning
- – Digital marketing and data-driven decision making
- – Consumer behaviour and market analysis
- – Communication and content strategies
Students work on real business challenges and develop skills that are directly aligned with current market expectations.
The brochure provides full details on:
- – Programme structure (1-year or 2-year track)
- – Core marketing and brand management modules
- – Industry projects and practical experience
- – Career opportunities
- – Admission requirements
Campus
Berlin
Campus
A major European business hub, Paris connects you to global companies across finance, luxury, consulting and technology.
Campus
A historic student city, Nancy offers a focused academic environment with close interaction and structured support.
Nancy
Campus
Nancy
Campus
A historic student city, Nancy offers a focused academic environment with close interaction and structured support.
Why This MSc Can Accelerate Your Career
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A strong focus on employability
The programme prepares students for fast-moving careers in international marketing environments.
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A practical, hands-on approach
Students work on real business cases and company projects, developing skills that can be directly applied in the workplace.
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Career opportunities in multiple industries
Graduates pursue roles such as: Brand Manager, Digital Marketing Manager, Product Manager, Marketing Consultant, Communication Manager
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An international and creative ecosystem
Studying in Berlin means being immersed in a city known for its start-up culture, innovation and creative industries.
Speak with an Admissions Advisor
If you are considering a career in marketing, brand management, digital strategy or communication, a short conversation with our admissions team can help you clarify your next step.
Our advisors can guide you through the programme structure, admission requirements and career opportunities in the marketing field.
Book a personalised consultation to discuss your profile and career ambitions.
Frequently Asked Questions
Where is the programme taught? Hide answer Show answer
On the Berlin Campus, in one of Europe’s most dynamic and international cit
In which language is the programme delivered? Hide answer Show answer
The programme is taught 100% in English.
Can I choose between a 1-year or 2-year track? Hide answer Show answer
Yes. The MSc is available as a 2-year track or a 1-year accelerated track depending on your academic background.
What careers can I pursue after graduation? Hide answer Show answer
Graduates work in brand management, digital marketing, consulting and communication, across a wide range of industries.
Why study marketing in Berlin? Hide answer Show answer
Berlin is one of Europe’s leading hubs for start-ups, digital innovation and creative industries, offering strong exposure to international business environments.
What are the admission requirements? Hide answer Show answer
The application process is fully online and designed to be clear and accessible for international candidates.
Step 1 – Online Application
Complete your application through the ICN online platform and upload the required documents (academic transcripts, CV, passport copy and supporting materials).
Step 2 – Application Review
Your academic background and motivation are reviewed by the admissions committee.
Step 3 – Online Interview
If shortlisted, you will be invited to an individual online interview to discuss your motivation, academic goals and international aspirations.
Step 4 – Admission Decision
You will receive your admission decision shortly after the interview. Successful candidates can then proceed with enrolment and administrative preparation.
The entire process can be completed remotely, allowing international students to apply from anywhere in the world.