Marketing

SONNENBURG Stephan

Useful information
Type
Permanent

Stephan Sonnenburg is an Associate Professor of Branding, Creativity and Innovation Management at ICN Business School. He has 20 years of academic and corporate experience in the fields of Marketing and Advertising. He holds a PhD in Philosophy and a Master in Communication Studies from the University of the Arts Berlin. Stephan has published in the Creativity Research Journal, Creativity and Innovation Management, the Encyclopedia of Creativity, the European Journal of Innovation Management, and the Journal of Interactive Marketing. His research interest focuses on co-creative branding, team flow and creativity training. He is certified as a LEGO® SERIOUS PLAY® and Design Thinking Facilitator. Stephan is second spokesman of the Deutsche Gesellschaft für Kreativität.

Diplômes et formations

Année
Titre
Institution
Country
Année
2006
Titre
PhD in communication in social and economic contexts
Institution
Berlin University of Arts
Country
Germany
Année
1999
Titre
Degree Diplom-Kommunikationswirt
Institution
Berlin University of Arts
Country
Germany
Année
1997
Titre
Pre-diploma in Art History
Institution
Technical University of Berlin
Country
Germany

Postes

Début
Fin
Titre
Institution
Country
Début
2016-01-01
Fin
Titre
Cross-Innovation-Expert for Zukunftsinstitut, Frankfurt am Main
Institution
Country
Germany
Début
2014-01-01
Fin
Titre
Consultant for FIBAA (Foundation of International Business Administration Accreditation)
Institution
Country
Début
2009-01-01
Fin
Titre
Speaker and freelancer in strategic brand planning, marketing, creativity and innovation management for various clients like Bausparkasse Schwäbisch-Hall, BBDO, Brita, Bundesvereinigung Kulturelle Jugendbildung, CCVOSSEL, Gegenpol, MEDI, RICOLA, Verlagsgruppe Handelsblatt
Institution
Country

Cours enseignés

Année
Titre
Country
Institution
Année
2023
Titre
Creative Thinking
Country
France
Institution
ICN Business School
Année
2023
Titre
Creative approaches to facilitating sustainability
Country
France
Institution
ICN Business School
Année
2023
Titre
CreaCtive Learning Expedition
Country
France
Institution
ICN Business School
Année
2023
Titre
AtI Arts and Diversity
Country
France
Institution
ICN Business School
Année
2023
Titre
ELE Management by improvisation
Country
France
Institution
ICN Business School
Année
2022
Titre
Brand design and campaigns
Country
France
Institution
ICN Business School
Année
2022
Titre
Comprendre le comportement du client
Country
France
Institution
ICN Business School
Année
2022
Titre
CreaCthon
Country
France
Institution
ICN Business School
Année
2022
Titre
Imagining Tomorrow
Country
France
Institution
ICN Business School
Année
2022
Titre
Intercultural Management
Country
France
Institution
ICN Business School
Année
2022
Titre
Marketing / Strategic Planning
Country
France
Institution
ICN Business School
Année
2022
Titre
Strategic Challenge
Country
France
Institution
ICN Business School
Année
2021
Titre
International Marketing & Brand Management
Country
France
Institution
ICN Business School
Année
2021
Titre
Current issues in branding and marketing
Country
France
Institution
ICN Business School
Année
2021
Titre
Specialized transversal seminars / Softskills
Country
France
Institution
ICN Business School
Année
2020
Titre
Luxury and Fashion Brands
Country
France
Institution
ICN Business School
Année
2020
Titre
Startup development for Innovative Brands
Country
France
Institution
ICN Business School
Année
2020
Titre
German culture & Arts in Berlin
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Creativity & Innovation Management
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Design Thinking
Country
Germany
Institution
ICN Business School
Année
2020
Titre
Project development
Country
Germany
Institution
ICN Business School
Année
2008
Titre
Performing media
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Approaching brands
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Brand stories
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Brand strategies
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Creative industries
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Creativity in context
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Creativity & Innovation
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Key concepts for the study of management as culture: Cultural turns
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Research colloquium
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Change & Innovation
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Corporate communications
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Culture marketing
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Einführung in das Internationale Marketing
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
International marketing strategy
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Modern brand metaphors
Country
Germany
Institution
Karlshochschule International University
Année
2008
Titre
Strategic marketing
Country
Germany
Institution
Karlshochschule International University

Intêrets de Recherche

Titre
Discipline
Titre
Branding
Discipline
Other
Titre
Marketing
Discipline
Marketing
Titre
Design Thinking
Discipline
Autre
Titre
Lego Serious Play
Discipline
Marketing
Titre
Creative Industries
Discipline
Creative Industries
Titre
Cultures Management
Discipline
Cultures Management
Titre
Innovation and Entrepreneurship
Discipline
Innovation and Entrepreneurship

Publications

Année
Type
Titre
Année
2024
Type
Journal article
Titre

PRIMUS, D., S. SONNENBURG, “Learning design thinking well:”, R&D Management, January 2024

Année
2023
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., D. HEINBUCHER, “Creativity Development Through Life Spans: A Systematic Literature Review Exploring how Creative Competences can be Fostered in Adolescence” in R&D Management Conference 2023, 2023, Seville, Spain

Année
2022
Type
Book Chapter
Titre

SONNENBURG, S., W. KUEPERS, “‘Being t/here apart-together’: Co-creative work(ing) in bodily-digital ‘inter-places’” in The metamorphosis of cultural and creative organizations: Exploring change from a cultural perspective., Federica De Molli, Marilena Vecco Eds, Routledge, chap. 5, pp. 53-65, 2022

Année
2022
Type
Communications in an Academical or Professional conference
Titre

HINDLEY, C., S. SONNENBURG, “Temp-plates for Creative Imagination in Organizations: From Gothic Construction to Experimental Composition” in ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy

Année
2022
Type
Communications in an Academical or Professional conference
Titre

KUEPERS, W., S. SONNENBURG, “Co-Creating by Being There Apart But Together in Bodily-Digital Places” in ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France

Année
2022
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Instant creativity – Kreativität auf knopfdruck” in Berlin Science Week, 2022, Berlin, Germany

Année
2022
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Multidisciplinary education and competenciesInsalata mista or something new?” in AACSB Europe, Middle East, and Africa Annual Conference, 2022, Amsterdam, Netherlands (The)

Année
2022
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., E. BOLAT, “Chair session – Multidisciplinary Education and Competencies: Insalata Mista or Something New?” in AASCB Europe, Middle East, and Africa Annual Conference, 2022, Amsterdam, Netherlands (The)

Année
2022
Type
Interview, debate, Broadcast
Titre

SONNENBURG, S. – “Potential of creativity, strategies for creative” working, what the alps have to do with it” – 2022, Berlin Science Week, Germany

Année
2022
Type
Journal article
Titre

ZENK, L., D. PRIMUS, S. SONNENBURG, “Alone but together: flow experience and its impact on creative output in LEGO® SERIOUS PLAY®”, European Journal of Innovation Management, December 2022, vol. 25, no. 6, pp. 340-364

Année
2021
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., C. HINDLEY, “Templates’ for creative imagination in management education: Inspiration from Chartres Cathedral” in 20th European Conference on Research Methodology for Business Management (ECRM), 2021, Online, Portugal

Année
2020
Type
Book
Titre

SONNENBURG, S., Routenplaner Kreativität: So kommen Sie im Alltag und Job sofort auf richtig gute Ideen, Springer, Wiesbaden, 2020

Année
2020
Type
Book Chapter
Titre

PRIMUS, D., S. SONNENBURG, “Flow” in Encyclopedia of Creativity, 3rd edition., Runco, Mark A.; Pritzker, Steven R. Eds, Academic Press, 2020

Année
2019
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Thresholds, Templates, Tarot” in HKU Kunst en Economie Series, 2019, Utrecht

Année
2019
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., C.HINDLEY, “Organizations as cathedrals: The Geist of the Gothic” in Standing Conference on Organizational Symbolism, 2019, York, Great Britain

Année
2019
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., J.ANZENGRUBER, D.PRIMUS, “Measuring individual flow experience with EEG” in ISPIM Innovation Conference, 2019, Florence, Italy

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “In-between thresholds and transformations” in Art of Management & Organization Conference, 2018, Brighton, Great Britain

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Kreativität ist ein Funkeln im Unbekannten” in Medienplantage, 2018, Bremen

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Lernende Organisationen: Back-forward Gedanken” in (Keynote Speaker), New Work Future, 2018, Hamburg

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Marke – Mythos – Medien: The hero wears Prada” in Corporate Architecture Conference, 2018, Künzelsau, Germany

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Möge die Macht mit Dir sein: Employer Brands brauchen Heldengeschichten” in SAM Ausbildungstag, 2018, Karlsruhe

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Pathways from the hero’s journey: A tribute to Joseph Campbell and the 30th anniversary of his death”, Panel-Organizer” in Creativity Conference, 2018, Ashland, United States of America

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “The heroine or hero with a thousand ideas: Melding myth and management” in Art of Management & Organization Conference, 2018, Brighton, Great Britain

Année
2018
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., D. PRIMUS, “Team flow rhythms during design thinking: Flow inhibitors, flow inducers and the link between team flow rhythms and co-creative quality” in ISPIM Innovation Conference, 2018, Stockholm, Sweden

Année
2018
Type
Journal article
Titre

PRIMUS, D., S. SONNENBURG, “Flow experience in Design Thinking and practical synergies with Lego Serious Play”, Creativity Research Journal, January 2018, vol. 30, pp. 104-112

Année
2017
Type
Book
Titre

KUEPERS, W., S. SONNENBURG, M. ZIEROLD, ReThinking Management: Perspectives and Impacts of Cultural Turns and Beyond, Springer International Publishing, Berlin, 2017

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Flow experience in Design Thinking and practical synergies with Lego Serious Play” in ISPIM Innovation Conference, 2017, Vienne, Austria

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “From Zero to Hero: Kreativprojekte sind Heldenreisen” in (Keynote Speaker), Content World: International Content Marketing Conferenc, 2017, Hamburg

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “From Zero to Hero: Vom Was der Digitalität zum Wie der digitalen Transformation” in (Keynote Speaker), Netzgestalten, 2017, Berlin

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “From zero to hero: A metaphorical perspective on design thinking” in International Conference “Creative Society: Ideas, Problems, and Concepts”, 2017, Florence, Italy

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Lego … Logo … Luke: A journey to creativity” in BBDO Creative Clash Day, 2017, Düsseldorf

Année
2017
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., C. REBOLA, “Human-robot-hybridity in performance: Approaching a new da-sein by disability” in Utopia after the Human, The Fifth Symposium of the Imaginaries of the Future: Historicizing the Present Leverhulme International Research Network, 2017, New York, United States of America

Année
2017
Type
Journal article
Titre

SONNENBURG, S., “From zero to hero: A metaphorical amplification of design thinking”, Journal of Genius and Eminence, December 2017, vol. 2, no. 2, pp. 104-114

Année
2017
Type
Journal article
Titre

SONNENBURG, S., L. MANZ, “Moments to despair in the co-creative process”, Business Creativity and the Creative Economy , January 2017, vol. 3, pp. 75-87

Année
2017
Type
Journal article
Titre

SONNENBURG, S., M. , A. RUNCO, “Pathways to the Hero’s Journey: A Tribute to Joseph Campbell and the 30th Anniversary of His Death”, Journal of Genius and Eminence, December 2017, vol. 2, no. 2, pp. 1-8

Année
2016
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Creativity unlimited: Thinking outside or inside the box” in Imagining Tomorrow Workshop, 2016, Utrecht

Année
2016
Type
Communications in an Academical or Professional conference
Titre

SONNENBURG, S., “Moments to despair in the co-creative process” in ISPIM Innovation Conference, 2016, Porto, Portugal

Année
2016
Type
Journal article
Titre

SONNENBURG, S., D. WEE, “Introduction to touring consumption”, Journal of Consumer Culture, March 2016, vol. 16, no. 2, pp. 322-333

Année
2015
Type
Book
Titre

SONNENBURG, S., D. WEE, Touring consumption, Springer, Wiesbaden, 2015

Année
2013
Type
Journal article
Titre

SONNENBURG, S., L. BAKER, “Business co-creativity with an eye towards MENA”, Journal of Strategy and Management, May 2013, vol. 6, no. 2, pp. 123-138

Année
2012
Type
Journal article
Titre

SONNENBURG, S., “Brand performances in social media”, Journal of Interactive Marketing, April 2012, vol. 26, no. 4, pp. 189-197

Année
2004
Type
Journal article
Titre

SONNENBURG, S., “Creativity in communication”, Creativity and Innovation Management, December 2004, vol. 13, pp. 254-262