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Corporate Lab

The ICN Business School Corporate Lab is a space for experimentation and collaboration where companies, students and experts co-create innovative solutions. A true ideas laboratory, it provides practical answers to organisational challenges through a learning-by-doing approach.

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All the expertise of ICN at the service of your development!

Are you looking for expert support to address your challenges? Discover the Corporate Lab – a tailored service with dedicated teams ready to listen and respond as effectively as possible to your needs.

Our activities for businesses

Our graduates are highly regarded by recruiters for their adaptability and creativity. This flexible way of approaching challenges—reframing, reshaping, dismantling and reorganising thinking, while enriching it through context and experience—is a defining feature of the Art Technology and Management culture.

Our key focus areas:

Digital transformation and the digital revolution
Skills and careers of the future
New approaches to remote management and flexible working
Technology and work, including positive technostress
Corporate social responsibility and sustainable development

Our ultimate goal is to address your specific challenge while enabling our students to work on real-life case studies.

Our projects and case studies

SNCF Gares et Connexions: Optimisation of in-station announcements through the Nudge Management methodology
SNCF Axe TGV Atlantique Sud: Improving customer understanding and use of the TGV Inoui service area at Montparnasse station / Project integrated into a teaching module on Omnichannel Marketing and Nudge Management
OLINN: Conducting a CSR audit and drafting a responsible procurement charter
Groupe Menway: Exchanges and cross-analysis with Generation Z students to produce a forward-looking study on young people’s expectations in the workplace
Association AEIM 54: Supporting managers through specialised teaching staff in the healthcare sector

Discover Corporate Lab

They trust us

Our approaches

Training

Working group

Support

Diagnosis and advice

The testimony

Last year, 70 of your students spent a week exploring every floor of the CARSAT headquarters to assess the organisation’s strengths and challenges in relation to digital transformation. This year, during the Creative Business Days, students took part entirely online due to the unprecedented health crisis that has affected the world on a scale not seen for a century. On Monday morning, as I did last year, I introduced CARSAT and our corporate strategy to the students, this time comfortably seated behind my computer at home. Throughout the week, they worked on the “Supporting Digital Transformation” pillar of our corporate strategy. Managers from across the organisation answered the students’ questions, enabling them to build on and deepen the analysis carried out by the 2019 cohort. This is what we call “continuity of learning”. More importantly, in a remarkably short period of time, we continued to drive forward CARSAT’s own digital transformation.

Emmanuel GOUAULT

Directeur de la CARSAT
Nord-Est