Je suis

Burcin GUCLU ULGEN

Marketing
Permanent

Presentation

Diplômes et formations

Année Titre Institution Pays
2014 PhD in Management – Managerial Decision Sciences (Magna Cum Laude) IESE Business School Espagne
2012 Master of Research in Management IESE Business School Espagne
2010 Degree in Economics Koç University Turquie
2010 Degree in Business Administration Koç University Turquie

Cours enseignés

Année Titre Pays Institution
2021 Data Analysis France ICN Business School
2021 German culture & Arts in Berlin France ICN Business School
2021 Marketing / Strategic Planning France ICN Business School
2021 Offering Management in the Digital Era France ICN Business School
2020 Responsible Entrepreneurship Allemagne ICN Business School
2020 Fundamentals of Digital Transformation Allemagne ICN Business School
2020 Digital Strategy and Brand Analytics Allemagne ICN Business School
2020 Responsible & Digital Business Models & Governance Allemagne ICN Business School
2020 The Business Plan Allemagne ICN Business School
2020 Project development Allemagne ICN Business School
2016 Mathematics for Business & Linear Algebra Espagne BES LA SALLE – RAMON LLULL UNIVERSITY
2016 Methods of Decision Analysis Espagne BES LA SALLE – RAMON LLULL UNIVERSITY
2016 Applied Research Methods Espagne BES LA SALLE – RAMON LLULL UNIVERSITY
2015 Principles of Marketing France Toulouse Business School
2015 Research Methodology France Toulouse Business School
2014 Quantitative Research in Marketing Espagne UNIVERSITAT INTERNACIONAL DE CATALUNYA
2014 Principles of Marketing Espagne UNIVERSITAT INTERNACIONAL DE CATALUNYA
2014 Marketing Strategy Espagne UNIVERSITAT INTERNACIONAL DE CATALUNYA

Publications

Année Type Référence
2026 (keynote) Invité dans une conférence académique ALAEDDINI, M., B. GUCLU, H. BEN OTHMAN – « Green Resilience and the Socioeconomic Flip: Signaling Dynamics in P2P Lending Amid the Pandemic » – 2026, Albert Gubay Business School, Bangor University, February 25th 2026, The UK, Royaume Uni
2025 Article WANG, L., B. GUCLU, « The more, the not merrier? Exploring information overload in the context of electronic word-of-mouth (eWOM) », Journal of Marketing Communications, Janvier 2025, vol. 31, no. 1, pp. 81-98
2025 Communication dans une conférence académique ou professionnelle TILLOU, C., B. GUCLU, C. J. COLLINS, « A multifoci analysis of the influence of commitment on consultants’ intention to leave » dans ACIEK Conference, 2025, Alcala de Henares, Espagne
2025 Communication dans une conférence académique ou professionnelle ALAEDDINI, M., B. GUCLU, H. BEN OTHMAN, « Shifting signals: From environmental to socioeconomic sustainability: Shifting signals in P2P lending amid disruptions in emerging economies » dans AFAAG Conference, 2025, Londres, Royaume Uni
2024 Communication dans une conférence académique ou professionnelle HENDRIKS, J., B. GUCLU, « The dark side of sharing economy platforms: safety concerns, information asymmetries and consumer choice » dans European Academy of Management (EURAM), 2024, Bath, Royaume Uni
2023 Article CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, « The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France », European Management Journal, Février 2023
2020 Article GUCLU, B., D. ROCHE, F. MARIMON, « City characteristics that attract Airbnb travellers: Evidence from Europe », International Journal for Quality Research, Mars 2020, vol. 14, no. 1, pp. 271-290
2019 Chapître d'ouvrage GUCLU, B., M.GARZA, C.KENNETT, « What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event » dans Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019
2019 Chapître d'ouvrage GUCLU, B., M., A. CANELA, I.ALEGRE, « An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior » dans Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019
2017 Article GUCLU, B., M., A.CANELA, « The destructive effect of complex analytics on innovativeness », International Journal of Applied Behavioral Economics, Octobre 2017, vol. 6, no. 4, pp. 38-56
2017 Chapître d'ouvrage GUCLU, B., M. , A. CANELA, « Analytics Overuse in Advertising and Promotion Budget Forecasting » dans Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017
2017 Chapître d'ouvrage GUCLU, B., M., A. CANELA, « Analytics Overuse in Advertising and Promotion Budget Forecasting » dans Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017