DE PELSMACKER Patrick
Patrick De Pelsmacker est professeur titulaire de marketing au département de marketing de la Faculté des sciences économiques et commerciales d’Anvers. Il enseigne les méthodes de recherche et la communication marketing. Ses recherches portent sur l’efficacité de la publicité, les nouveaux médias et formats publicitaires, le comportement des consommateurs en ligne, les communications marketing interculturelles et le comportement durable des consommateurs.
Intêrets de Recherche
Publications
AVRAMOVA, Y., N. DENS, P. DE PELSMACKER, « Brand Placement across Media: The Interaction of Placement Modality and Frequency in Film versus Text », Journal of Business Research, Mai 2021, vol. 128, pp. 20-30
DE KEYZER, F., N. DENS, P. DE PELSMACKER, « How and When Personalized Advertising Leads to Brand Attitude, Click and WOM Intention », Journal of Advertising, Mars 2021, pp. 1-18
BONNARENS, L., I. MOONS, P. DE PELSMACKER, A. LIEVENS, K. KEIGNAERT, « Experiences of students with auxiliary services journeys in higher education » dans University development and administration. Student support services., Padro, F, M. Kek, and H. Huijser Eds, Springer, 2021
DE PELSMACKER, P., I. MOONS, C. BARBAROSSA, « Sustainable consumer behavior. How to convince consumers to behave more eco-friendly? » dans Critical contributions to economics and beyond – Liber amicorum Marc Jegers., Van Puyvelde, S. and Buts, C. Eds, Lexxion Publisher, 2021
DE PELSMACKER, P., K. DAEMS, I. MOONS, « Parental mediation of Children’s exposure to online media and advertising » dans The Sage Handbook of Marketing Ethics., Eagle, Lynne, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE publications Inc., pp. 107-122, 2021
DE PELSMACKER, P., L. EAGLE, S. DAHL, « Introduction to marketing ethics » dans The Sage Handbook of Marketing Ethics., Eagle, Lynne, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE publications Inc., pp. 3-19, 2021
DE PELSMACKER, P., L. EAGLE, S. DAHL, C. R. TAYLOR, « Concluding comments regarding the challenges of marketing ethics » dans The Sage Handbook of Marketing Ethics., Eagle, Lynne, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE publications Inc., pp. 518-529, 2021
DE PELSMACKER, P., N. DENS, P. GOOS, L. ALEKSANDROVS, « How brand interest mediates the relationship between cross-media investments and word-of-mouth and purchase intention: a mixture-amount moderated mediation model » dans The Routledge Companion to Marketing Research., Wright, L. T., Moutinho, L., Stone, M., & Bagozzi, R. P. Eds, Routledge, pp. 289-305, 2021
EAGLE, L., S. DAHL, P. DE PELSMACKER, C. R. TAYLOR, « Marketing ethics and regulation of marketing activity: the role of government and industry » dans The Sage Handbook of Marketing Ethics., Eagle, Lynne, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE publications Inc., pp. 498-517, 2021
BUZETA, C., N. DENS, P. DE PELSMACKER, « Matching social media posts with motivations for social media use: A double-dose effect? » dans Proceedings of the International Conference on Research in Advertising,, 2021, Bordeaux (online), France
BUZETA, C., P. DE PELSMACKER, N. DENS, « Sales promotion posts across different social media: A speech act analysis » dans Proceedings of the International Conference on Research in Advertising, 2021, Bordeaux (online), France
LOPES, A. I., E. MALTHOUSE, N. DENS, P. DE PELSMACKER, « Is Webcare good for business? A big data investigation of the effect of managerial responses to online reviews on hotel bookings » dans Proceedings of the online EMAC 2021 Conference, 2021
LOPES, A. I., E. MALTHOUSE, N. DENS, P. DE PELSMACKER, « Is Webcare is good for business? A machine learning approach to the effect of managerial response strategies to online reviews on hotel bookings » dans Proceedings of the International Conference on Research in Advertising, 2021, Bordeaux (online), France
DE PELSMACKER, P., M. GEUENS, J. VAN DEN BERGH, Marketing Communications, Pearson Longman, London, 2021
EAGLE, L., S. DAHL, P. DE PELSMACKER, C. R. TAYLOR, The Sage Handbook of Marketing Ethics, SAGE publications Inc., London, Royaume Uni, 2021
BUZETA, C., N. DENS, P. DE PELSMACKER, « Motivations to use different social media types and their impact on consumer’s online brand-related activities (COBRAs) », Journal of Interactive Marketing, Novembre 2020, vol. 52, pp. 79-98
DE PELSMACKER, P., « What is wrong with advertising research and how can we fix it? », International Journal of Advertising, Octobre 2020, vol. 40, no. 5, pp. 1-14
DE PELSMACKER, P., N. DENS, S. DE MEULENAER, « The effects of model ethnicity in charity appeals for local and global charities », Journal of Non-Profit and Public Sector Marketing, Août 2020, pp. 1-20
LOPES, A. I., N. DENS, P. DE PELSMACKER, F. DE KEYZER, « Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis », Online Information Review, Novembre 2020, vol. 40, no. 1, pp. 1-20
MOONS, I., P. DE PELSMACKER, C. BARBAROSSA, « Do personality and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium », Journal of Cleaner Production, Novembre 2020, vol. 272
VEELAERT, L., E. DU BOIS, I. MOONS, P. DE PELSMACKER, S. HUBO, K. RAGAERT, « The identity of recycled plastics: a vocabulary of perception », Sustainability , Mars 2020, vol. 12, no. 5, pp. 1953
BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, « Whether, how, and when country stereotypes bias consumer punitive intent following corporate misconduct: a similarity-contingency approach » dans Proceedings of the 17th Società Italiana Marketing Conference, 2020, Università Cattaneo di Castellanza, Varese, Italie
BONNARENS, L., I. MOONS, P. DE PELSMACKER, A. LIEVENS, K. KEIGNAERT, « Experiences with auxiliary services during a student’s customer journey » dans Proceedings of the EMAC 2020 regional conference, 2020, Zagreb, Croatie
VEELAERT, L., E. DU BOIS, I. MOONS, P. DE PELSMACKER, S. HUBO, K. RAGAERT, « Experiences with auxiliary services during a student’s customer journey » dans Proceedings of the EMAC 2020 annual conference, 2020, Budapest, Hongrie
VEELAERT, L., E. DU BOIS, I. MOONS, P. DE PELSMACKER, S. HUBO, K. RAGAERT, « Front-end marketing for recycled plastics: the role of experiential material evaluation » dans Proceedings of the EMAC 2020 annual regional conference, 2020, Zagreb, Croatie
BEUCKELS, E., S. KAZAKOVA, V. CAUBERGHE, L. HUDDERS, P. DE PELSMACKER, « Freedom makes you lose control: executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness », European Journal of Marketing, Juin 2019, vol. 53, no. 5, pp. 848-870
DAEMS, K., F. DE KEYZER, P. DE PELSMACKER, I. MOONS, « Personalized and cued advertising aimed at children », Young Consumers, Janvier 2019, vol. 20, no. 2
DAEMS, K., P. DE PELSMACKER, I. MOONS, « The effect of integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing », Computers in Human Behavior, Octobre 2019, vol. 99, pp. 245-259
DE KEYZER, F., N. DENS, P. DE PELSMACKER, « The impact of relational characteristics on responses to word of mouth on social network sites », International Journal of Electronic Commerce, Mars 2019, vol. 23, no. 2, pp. 21-243
DE PELSMACKER, P., N. DENS, S. VERBERCKMOES, « How ad congruity and interactivity affect fantasy game players’ attitude toward in-game advertising », Journal of Electronic Commerce Research, Janvier 2019, vol. 20, no. 1, pp. 55-74
GOOS, P., N. DENS, P. DE PELSMACKER, L. ALEKSANDROVS, « Using mixture-amount modeling to optimize the advertising media mix and quantify cross-media synergy for different target groups », Applied Stochastic Models in Business and Industry, Septembre-Octobre 2019, vol. 35, no. 5, pp. 1228-1252
DE PELSMACKER, P., M. EISEND, N. DENS, « Gender roles in advertising » dans Advertising theory., Rodgers, S.L., Thorson, E.L. Eds, Routledge, pp. 187-197, 2019
BUZETA, C., P. DE PELSMACKER, N. DENS, « Social media use motivations, brand engagement and the moderating role of connectedness » dans Proceedings of the 18th Icoria conference, 2019, Krems, Autriche
DE KEYZER, F., N. DENS, P. DE PELSMACKER, « Which personalization elements cause consumers to perceive ads on Facebook as more personalized? A conjoint analysis » dans Proceedings of the 18th Icoria conference, 2019, Krems, Autriche
LOPES, A. I., N. DENS, P. DE PELSMACKER, « Valence, attribute importance and attribute repetition in negative sets of online reviews: does positive ever win? » dans Proceedings of the 18th Icoria conference, 2019, Krems, Autriche
LOPES, A. I., N. DENS, P. DE PELSMACKER, « Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis » dans Proceedings of the 18th Icoria conference, 2019, Krems, Autriche
MOONS, I., P. DE PELSMACKER, « Self-ecotourism personality differences and congruity, and the willingness to pay more for ecotourism » dans Proceedings of the 18th Icoria conference, 2019, Krems, Autriche
MOONS, I., P. DE PELSMACKER, C. BARBAROSSA, « Personality fit, self-identity congruity, and the willingness to pay more for ecotourism » dans Proceedings 18th International Marketing Trends Conference, 2019, Venice, Italie
BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, « Effects of country-of-origin stereotypes on consumer responses to product-harm crises », International Marketing Review, Mai 2018, vol. 35, no. 3, pp. 362-389
DE PELSMACKER, P., M. M. LEWI, V. CAUBERGHE, « Women’s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context », Journal Communication in Healthcare, Mars 2018, vol. 11, no. 2, pp. 1-14
DE PELSMACKER, P., N. DENS, A. KOLOMIIETS, « The impact of text valence, star rating and rated usefulness in online reviews », International Journal of Advertising, Janvier 2018, vol. 37, no. 3, pp. 340-359
DE PELSMACKER, P., S. VAN TILBURG, C. HOLTHOF, « Digital marketing strategies, online reviews and hotel performance », International Journal of Hospitality Management, Juin 2018, vol. 72, pp. 47-55
DENS, N., P. DE PELSMACKER, P. GOOS, L. ALEKSANDROVS, D. MARTENS, « How consumers’ media usage creates synergy in advertising campaigns », International Journal of Market Research, Janvier 2018, vol. 60, no. 3, pp. 268-287
DENS, N., P. DE PELSMACKER, Y. VERHELLEN, « Better together? Harnessing the power of brand placement through program sponsorship messages », Journal of Business Research, Février 2018, vol. 83, pp. 151-159
MOONS, I., C. BARBAROSSA, P. DE PELSMACKER, « The determinants of the adoption intention of eco-friendly functional food in different market segments », Ecological Economics, Septembre 2018, vol. 151, pp. 151-161
AVRAMOVA, Y., P. DE PELSMACKER, N. DENS, « Brand placement in fiction: the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands » dans Proceedings of the 2018 Annual Conference of the American Academy of Advertising, 2018, New York, Etats-Unis d’Amérique
BUZETA, C., N. DENS, P. DE PELSMACKER, « Motivations to use different social media types and their impact on consumer brand engagement » dans Proceedings of the 17th Icoria conference, 2018, Valencia, Espagne
DAEMS, K., P. DE PELSMACKER, I. MOONS, « The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data » dans Proceedings of the 17th Icoria conference, 2018, Valencia, Espagne
DE KEYZER, F., N. DENS, P. DE PELSMACKER, « Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection » dans Proceedings of the 17th Icoria conference, 2018, Valencia, Espagne