KITCHEN Philip
Ranked 10th in terms of Business and Management Research in France, research.com December 2024.
Ranked 6th in terms of 'Top Scholarly Output' in the UK and across Europe (2017-2020), Scival Elsevier, 2020.Ranked in 'The Top 50 Gurus Who Influenced the Future of Marketing', Marketing Business, December 2003, pp. 12-16.Ranked on par with 16th globally in terms of comparative ranking of authors in the field of advertising, Journal of Advertising, 37 (3), 2008, p85.
Fellow of the Chartered Institute of Marketing (FCIM), the Royal Society for Arts, Manufacture, and Commerce (FRSA), the Higher Education Academy (FHEA) and the Institute of Directors, UK. Member of the Academy of Marketing Sciences; member of the Academy of Advertising and Betta Gamma Sigma, USA.
Professor Emeritus, Brock University, Canada.
Emeritus Professor, University of Salford, UK.
Since September 2018, Affiliate Professor, ICN Nancy, France.
From April 2020, Full Professor of Marketing, ICN-Artem, Nancy, France.
Previously:
– Professor of Marketing Research. Rennes Business School, France.
– Dean of the Faculty of Commerce and Full Professor of Marketing, Brock University, Toronto, Canada.
– Founding Professor of Strategic Marketing at Hull University Business School, UK. Prior to Hull, he was the inaugural Martin Naughton Chair in Business/Marketing Strategy at Queen's University Belfast, where he developed, founded and led the Executive MBA programme. Prior to Queen's, he held academic positions in the Department of Marketing at the University of Strathclyde and the Management School at Keele University.
A graduate of the CNAA (B.A. [Hons]) at the outset, he obtained a M.Sc. and a M.B.Sc. in Marketing from UMIST and Manchester Business School respectively, and a PhD from Keele University, UK.
His teaching and research interests include integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.
Since 1984, he has been teaching and researching in the field of marketing. He is the founder and editor-in-chief of the Journal of Marketing Communications (Routledge), which is now at volume 27. He is the author, co-author and/or editor of twenty-one books (see publications).
Professor Kitchen has contributed to numerous journals, including: Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, International Journal of Advertising, Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing, International Journal of Human Resource Management, International Journal of Market Research, Journal of Marketing Education; and several other academic and professional journals and media.
Founded, organized and chaired the 1st International Conference on Marketing and Corporate Communications and was Editor-in-Chief of the Proceedings (Keele, 1996). The conference is now an annual event – the latest being at Cranfield University in the UK in 2023.
Has served on editorial advisory boards, review boards, or ad hoc reviewers for: Journal of Advertising, Journal of Marketing Management, European Journal of Marketing, Management Decision, International Journal of Advertising, Marketing Intelligence and Planning, Corporate Reputation Review, Euro-Mediterranean Journal of Business, The Asia Pacific Journal of Marketing and Logistics, and International Journal of Management Studies and Research. He has been an occasional reviewer for other academic journals, including the Journal of Marketing, Journal of Advertising Research, Marketing Education Review, Journal of Brand Management, International Business Review, and Journal of Strategic Marketing, as well as several international marketing conferences. He is also a member of the executive committee or the organizing committee of several academic conferences.
He has presented articles on marketing management or on certain aspects of corporate communication or marketing in the United Kingdom, Cyprus, Switzerland, Czech Republic, Estonia, Slovenia, Malaysia, Latvia, France, Slovakia, Netherlands, Germany, Belgium, Portugal, Australia, New Zealand, Spain, Norway, the Republic of Ireland, Northern Ireland, Israel, Mexico, Colombia, Italy, South Africa, Canada and the United States.
Diplômes et formations
Postes
Cours enseignés
Intêrets de Recherche
Publications
ANISIMOVA, T., S. BILLORE, P. KITCHEN, « Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out », Asia Pacific Journal of Marketing and Logistics, Février 2025, vol. 37, no. 2, pp. 294-313
YANG, I., S.-Y. RHEE, M. S. KIM, E. UZUNOGLU, P. KITCHEN, « When a Leader Does Not Know How Their Humor is Viewed by Subordinates: Exploring Relationships Among Leaders’ Meta-Accuracy Deficiencies, Subordinate Negative Affect, and Group Identification », Human Performance, Juin 2025, vol. 38, no. 3, pp. 132-152
KITCHEN, P., « The Rising Cacaphony of Marketing Communications’ » dans 29th International Conference on Corporate and Marketing Communications, 2025, Birmingham, Royaume Uni
PETRESCU, M., C. RETHORE, A. KRISHEN, P. KITCHEN, D. IACOBUCCI, J. GIRONDA, H. AJJAN, S. SONNENBURG, S. HAO, M. ORZAN, T. HALASZOVICH, « Detecting Cultural Bias in AI-Generated Advertising Content » dans Academy of Marketing Science (AMS) Annual Conference, 2025, Montreal, Canada co-auteurs présentés
ANISIMOVA, T., S. BILLORE, P. KITCHEN, « Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit », Journal of Communication Management, Mars 2024, vol. 28, no. 1, pp. 134-146
KASKAS, M., P. KITCHEN, « How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics », Journal of Marketing Analytics, Septembre 2024
LINGS, I., P. KITCHEN, « Introductory article to the special issue – A step change in marketing communication education – the next urgent steps for research », Journal of Marketing Communications, Février 2024, vol. 30, no. 2, pp. 149-151
PETRESCU, M., J. T. GIRONDA, A. S. KRISHEN, A. DUDAU, J. R. FERGUSON, S. A. STEWART, P. KITCHEN, M. FINE, « Students as Value Co-Creators in the Business Education Ecosystem », Journal of Marketing Education, Août 2024
SAHADEV, S., K. CHANG, N. MALHOTRA, J. H. KIM, T. AHMED, P. KITCHEN, « Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate », Journal of Business Research, Janvier 2024, vol. 170
BRAUN, O., C. RETHORE, P. KITCHEN, « The contribution of CSR experts to the creation of social value in a multi-stakeholder context: an emerging model » dans AHRD International Research Conference, 2024, Washington, Etats-Unis d’Amérique
KITCHEN, P., « ‘Religions and Integrated Marketing Communications – Bosom Buddies or Uneasy Bedfellows? » dans 28th International Conference on Corporate and Marketing Communications, 2024, Vienna, Autriche
KITCHEN, P., L. KANSO, « Reputation Management Falters Under Inane Leadership: Lessons Learned From the Abercombie & Fitch Culture of Exclusion » dans 28th International Conference on Corporate and Marketing Communications, 2024, Vienna, Autriche
KITCHEN, P. – « Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21stCentury Practice’ » – 2023, Izmir, Turquie
KITCHEN, P., « Book Review – Handbook of Research in Ethnic and Intracultural Marketing », Journal of Marketing Communications, Janvier 2023
KITCHEN, P., « ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: scope for future research and testing alternate Scenarios », Journal of Marketing Communications, Juin 2023, vol. 29, no. 5, pp. 431-432
KITCHEN, P., « Editorial – A wide dimensionality of subject matter », Journal of Marketing Communications, Mai 2023, vol. 29, no. 4, pp. 315-316
KITCHEN, P., « Editorial – Digital does not stand alone… the road to further critical analysis lies open », Journal of Marketing Communications, Août 2023, vol. 29, no. 6, pp. 533-534
KITCHEN, P., « Marketing and Marketing Communications – Developing Benificence or Discordant Babel? » dans 27th International Conference on Corporate and Marketing Communications, 2023, Exeter, Royaume Uni
KITCHEN, P. – « IMC, New Horizon – False Dawn? , Masterclass at Cranfield University Management School » – 2022, Royaume Uni
KITCHEN, P. – « Notes from the Conference Founder – 26th International Conference on Corporate and Marketing Communications » – 2022, Nicosia, Chypre
KITCHEN, P. – « Post-Covid Business, Brand and Communication Realities » – 2022, Beijing, Chine (RPC)
KITCHEN, P., « Book review – « Doing Semiotics: Research for Marketers at the Edge of Culture, by Laura Oswald, Oxford, UK, Oxford University Press », Journal of Marketing Communications, Décembre 2022, vol. 28, no. 7
KITCHEN, P., « Book review – Encyclopedia of tourism management and marketing, edited by Dimitrios Buhalis, Edward Elgar », Journal of Marketing Communications, Décembre 2022
PETRESCU , M., P. KITCHEN, C. DOBRE, S. BEN MRAD, A. MILOVAN, D. GOLDRING, A. FIEDLER, « Innocent until proven guilty: suspicion of deception in online reviews », European Journal of Marketing, Avril 2022, vol. 56, no. 4, pp. 1184-1209
RODRIGUEZ-PRIEGO, N., L. PORCU, P. KITCHEN, « Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation », Journal of Business Research, Février 2022, vol. 140, pp. 546-555
SCHULTZ , D., G. KERR, P. KITCHEN, « Replication and George the Galapagos tortoise », Journal of Marketing Communications, Juin 2022, vol. 28, no. 3, pp. 313-328
SYED ALWI, S. F., J. BALMER, M.-C. STOIAN, P. KITCHEN, « Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication », Qualitative Market Research: An International Journal, Août 2022, vol. 25, no. 4, pp. 405-432
VERNUCCIO, M., L. CESAREO, A. PASTORE, P. KITCHEN, « Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework », International Journal of Advertising, Mai 2022, vol. 41, no. 3, pp. 519-540
KASKAS, M., P. KITCHEN, « Investigating the Concept of Web Atmospherics in the Luxury Industry » dans ARTEMOCC – 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France co-auteurs présentés
KITCHEN, P., « ‘Academic and Teaching Realities: The Transitioning Process… Pandemic or Otherwise » dans 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Chypre
KITCHEN, P., « Toward GIMC: A Time and a Season? » dans 26th International Conference on Corporate and Marketing Communications, 2022, Nicosia, Chypre
KITCHEN, P., T. ANISIMOVE, S. BILLORE, « Ego-depletion is in the Way: The Challenges of Controlled Communication and the Role of Regulatory Fit in Individual Regulatory Focus » dans AMA Global Marketing SIG Conference, 2022, Crete, Grèce
KITCHEN, P., M. E. TOURKY, Integrated Marketing Communications – A Global Brand-Driven Approach, Palgrave Macmillan, 2022
KITCHEN, P. – « Branding, Brand Stories & Innovation, Evaluation – Branding Conference sponsored by the China Association for Quality (CQA) » – 2021, Beijing, Chine (RPC)
KITCHEN, P. – « Changing Academic and Business Realities… the COVID Accelerant – 17th International Conference CIRCLE » – 2021, Online, Royaume Uni
KITCHEN, P. – « Changing Academic and Business Realities… the COVID Accelerant – Electronic World Marketing Summit » – 2021, Online
KITCHEN, P. – « Editorial Comments on Improving Submissions to Academic Journals – ibid » – 2021
KITCHEN, P. – « Navigating Research Pathways – Fortune Institute of International Business » – 2021, New Delhi, Inde
KITCHEN, P. – « Toward Globally Integrated Marketing Communications – Doing Research in Marketing Communications » – 2021, Université de Lorraine, France
KITCHEN, P., S. BULMER, « In memoriam of professor Lynne Eagle », Journal of Marketing Communications, Novembre 2021, vol. 28, no. 1, pp. 1 – 2
KITCHEN, P., S. BULMER, « Obituary – In memoriam of professor Lynne Eagle », Journal of Marketing Communications, Novembre 2021, vol. 28, no. 1
VRANTIS , D., E. LEONIDOU, M. CHRISTOFI, R. KAUFMANN HANS, P. KITCHEN, « Intercultural service encounters: a systematic review and a conceptual framework on trust development », EuroMed Journal of Business, Août 2021, vol. 16, no. 3
MOSCA, F., P. KITCHEN, V. CHIAUDANO, « Investigating the Impact of Luxury Brands’ Traditional and Digital Contents on Customer-Based Brand Equity » dans Developing Successful Global Strategies for Marketing Luxury Brands., Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo Eds, IGI Global, chap. 5, pp. 81 – 100, 2021
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, « The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers » dans 9th Academic Conference. 3-5 September, 2021, Grèce
KITCHEN, P., « Integrated Marketing Communications: Multi-Applicatory Models and a Judgement Call for 21st Century Practice » dans 25th International Conference on Corporate and Marketing Communications, 2021, Online, Espagne
KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, « Market Sentiment & Growth in the Context of Consumer Boycotts and Buycotts » dans ACIEK, 2021, Paris, France
KITCHEN, P., S. Y. RHEE, I. YANG, E. UZUNOGLU, « Exploring the Reverse Effects of Leader’s Humor from the Perceptual Congruence Perspective’ » dans The Korean Academy of Leadership Conference, 2021
KITCHEN, P. – « Is IMC a New Horizon or a False Dawn? – Cranfield University Business School » – 2020, Royaume Uni
CASALEGNO, C., E.CANDELO, G.SANTORO, P.KITCHEN, « The perception of tourism in coffee‐producing equatorial countries: An empirical analysis », Psychology and Marketing, Janvier 2020, vol. 37, no. 1, pp. 154-166
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU, « Guest Editorial : Communication and social media management: theory, research and practice », Qualitative Market Research: An International Journal, Octobre 2020, vol. 23, no. 3, pp. 333 – 337
FOROUDI, P., A. NAZARIAN, S. ZIYADIN , P. KITCHEN, K. HAFEEZ, C. PRIPORAS, E. PANTANO, « Co-creating brand image and reputation through stakeholder’s social network », Journal of Business Research, Juin 2020, vol. 114, pp. 42-59
FOUROUDI, P., P. KITCHEN, R. MARVI, T. N. AKARSU, H. UDDIN, « A bibliometric investigation of service failure literature and a research agenda », European Journal of Marketing, Octobre 2020, vol. 54, no. 10, pp. 2575 – 2619
HA, H.-Y., P. KITCHEN, « Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era », European Journal of Marketing, Mai 2020, vol. 54, no. 6, pp. 1383-1405.
KANSO, A. M., R. A. NELSON, P. KITCHEN, « BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand », Journal of Marketing Communications, Septembre 2020, vol. 26, no. 7, pp. 703-731
KITCHEN, P., « Editorial – In memory of Don E. Schultz », Journal of Marketing Communications, Juin 2020, vol. 26, no. 6, pp. 571–574
KITCHEN, P., « Guest Editorial: The Janus face of customer service », European Journal of Marketing, Octobre 2020, vol. Vol. 54, no. 10, pp. 2289-2293
KITCHEN, P., « Marketing and sustainability in the 21st Century », SINERGIE – Italian Journal of Management, Avril 2020, vol. 38, no. 1, pp. 21-30
KITCHEN, P., M. TOURKY, « Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape? », Revista de Estudios Empresariales. Segunda época., Décembre 2020, no. 2, pp. 7-11
KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, « Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19 », Academy of Business Journal, Juin 2020, vol. I, pp. 9-27
PALAZZO, M., P. FOROUDI, P. KITCHEN, A. SIANO, « Developing corporate communications: insights from the Italian scenario », Qualitative Market Research: An International Journal, Janvier 2020, vol. 23, no. 3, pp. 407 – 426
PORCU, L., S. DEL BARRIO-GARCÍAA, P. KITCHEN, M. TOURKY, « The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance », Journal of Business Research, Octobre 2020, vol. 119, pp. 435-443
TAYLOR, C. R., P. KITCHEN, M. E. SARKEES, C. O. LOLK, « Addressing the Janus face of customer service: a typology of new age service failures », European Journal of Marketing, Mai 2020, vol. 54, no. 10, pp. 2295-2316
TOURKY, M., P. KITCHEN, A. SHAALAN, « The role of corporate identity in CSR implementation: An integrative framework », Journal of Business Research, Septembre 2020, vol. 117, pp. 674-706
TOURKY, M., P. KITCHEN, S. F. SYED ALWI, T. C. MELEWAR, A. SHAALAN, « New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry », Journal of Business Research, Mars 2020, vol. 109, pp. 595-606
KITCHEN, P., M. PETRESCU, A. DUDAU, J. GIRONDA, J. R. FERGUSON, M. FINE, « Students as Value Co-Creators: The Contribution of Authority Theory to Service Dominant Logic in Business Schools » dans 4th International Conference on Marketing Strategy and Policy, 2020, Online, Royaume Uni
KITCHEN, P., M. PETRESCU, P. S. KOKU, M. A. HAWKINS, S. KACHEN, « Digital Boycotts/BuyCutts for a Digital Age » dans EMAC 2020 Regional Conference, 2020, Online
KITCHEN, P., S. SAHEDEV, K. CHANG, J. H. KIM, T. AHMED, « Impact of Psychological Empowerment on Creative Performance of Salespersons: Exploring the Mediating and Moderating Mechanisms Through a Two Country Study » dans 4th International Conference of Marketing, Strategy & Policy, 2020, Online, Royaume Uni
DENNIS, C., P. FOROUDI, T. C. MELEWAR, P. KITCHEN, Y. MELANTHIOU, I. PAPASOLONOU – « Special issue, Communication and social media management: theory, research and practice » – 2020, Qualitative Market Research: An International Journal
KITCHEN, P., C. R. TAYLOR – « Special Issue, The Janus Face of Customer Service » – 2020, European Journal of Marketing
ALWI, S., N. CHE-HA, B. NGUYEN, E. M. GHAZALI, D. M. MUTUM, P. KITCHEN, « Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students », Qualitative Market Research: An International Journal, Décembre 2019, vol. 23, no. 1, pp. 47 – 68
HASAN, R., L.YINGGANG, P.KITCHEN, M.RAHMAN, « Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study », Strategic Change, Septembre 2019, vol. 28, no. 5, pp. 345-353
JAIN, V., P.KITCHEN, B.GANESH, A.GARG, M.PATHAK-SHELAT, « Discovering surrogate branding via online image development: a case from India », International Journal of Management Concepts and Philosophy, Mai 2019, vol. 12, no. 3, pp. 342-359
KITCHEN, P., N. SALLEH, C. NORBANI, A. MOHD-ANY, « Online Purchasing: The Role Of Web Experience Factors », International Journal of Electronic Marketing and Retailing, Mai 2019, vol. 10, no. 3, pp. 260-282
PROCTOR, T., P.KITCHEN, « Celebrity Ambassador/Celebrity Endorsement – Takes a Licking but Keeps on Ticking », Journal of Strategic Marketing, Août 2019, vol. 27, no. 5, pp. 373-387
KITCHEN, P., « The Dominant Role of Marketing in the 21st Century: The Marketing Leviathan » dans 24th International Conference on Corporate and Marketing Communications, 2019, Ariel, Israël
KITCHEN, P., C.CHIVERA, « The Perception of Tourism in Equatorial Countries of Coffee Production: An Empirical Analysis » dans INEKA, University of Verona, 2019, Verona, Italie
KITCHEN, P., S.JANG, J.CHUNG, « The Effect of Price Differences Among Base and Add-on Products of Mobile Games on Add-on Product Sales » dans Global Fashion Management Conference, 2019, Paris, France
MOSCA, F., C.CARALEGNO, P.KITCHEN, V.CHIAUDANO, « An Exploratory Study about Fake News and Generation Z » dans 39th Convego Nazionale Aidea, University of Torino, 2019, Torino, Italie
BEN YOUSSEF , K., M.VIASSONE, P.KITCHEN, « Exploring the relationship between customer education and customer satisfaction », SINERGIE – Italian Journal of Management, Janvier-Avril 2018, vol. 125
BEN YOUSSEF, K., T.LEICHT, P.KITCHEN, M.PELLICELLI, « The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context », Journal of Strategic Marketing, Décembre 2018, vol. 26, no. 8, pp. 723-739
FOROUDI, P., Z.JIN, S.GUPTA, P.KITCHEN, M. M.FOROUDI, « Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention », Journal of Business Research, Août 2018, vol. 89, pp. 462-474
JANG, S., P.KITCHEN, J.KIM, « The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses », Journal of Business Research, Novembre 2018, vol. 92, pp. 250-259
KITCHEN, P., « Diversity, Dimensionality, Distinctiveness », Journal of Marketing Communications, Janvier 2018, vol. 24, no. 1, pp. 1-2
PROCTOR, T., P.KITCHEN, « Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking », Journal of Strategic Marketing, Janvier 2018
ZOLKEPLI , I. A., Y.KAMARULZAMAN, P.KITCHEN, « Uncovering psychological gratifications affecting social media utilization: a multiblock hierarchical analysis », Journal of Marketing Theory and Practice, Octobre 2018, vol. 26, no. 4, pp. 412-430
KITCHEN, P., A.KANSO, R.NELSON, « The BP Brand and the Deepwater Horizon Oil Spill: How Company Management Employed Public Relations to Restore a Damaged Reputation » dans 22nd International Conference on Corporate and Marketing Communication, Exeter University, 2018, Exeter, Royaume Uni
KITCHEN, P., S.JANG, « Effects of Gamified Customer Values and Characteristics on Engagement and Purchases: Evidence from Mobile Exercise App Uses » dans HICSS, 2018, Hawaii, Etats-Unis d’Amérique
KITCHEN, P., V.JAIN, B.GANESH, « Discovering Surrogate Branding via Online Image Management: A Case from India » dans AMS Conference, 2017, Seattle, Etats-Unis d’Amérique