Digital marketing covers all the digital channels that enable a brand/company to communicate with customers or prospects (website, blog, social networks, digital advertising) to ultimately sell a product or service.
The MSc Digital Marketing responds to the changing behaviors linked to the digital transformation of companies, and enables students to study the main digital marketing channels and the various techniques associated with them (websites, social networks, SEO/SEA, Inbound Marketing, etc.).
Particular emphasis is placed on managing the online experience to turn website visitors into regular customers and build long-term loyalty.
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Available as a sandwich course in Paris, this program will enable you to acquire professional expertise in marketing. It's also an excellent way of developing the hard and soft skills that employers are looking for, and a real asset for your employability!
Apprenticeships will also allow you to be entirely waived of your tuition fees. The host company pays you a monthly salary for the duration of the contract according to a scale based on the gross monthly minimum wage.
Finally, at ICN, nearly 150 partner companies are ready to meet you during our career forums, which will open the doors to work-study opportunities with major companies.
Admission Bac+3 for a 2-year course (M1 and M2)
Semester 1 :
Semester 2 :
Admission Bac+4 / Bac+5 for a 1-year course (M2 direct entry) - Only available in Berlin
Semester 1 :
Semester 2 :
Specific roles :
100% of our graduates are in employment within 6 months.
Interested in the MSc Digital Marketing?
Don't hesitate to apply!
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026