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HAWKINS Matthew A.

Marketing

permanent professor

HAWKINS Matthew A. – Marketing
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Mr. Hawkins is an assistant professor in Marketing at ICN Business School. He earned his Ph.D. in Management Science from ESADE Business School. He also holds a Master’s in Education, specializing in Curriculum and Instruction from Bowling Green State University (summa cum laude). Additionally, he holds a B.S.B.A. in Marketing (1st in School) and a B.S. in Political Science (cum luade) both from West Virginia University. His research interests include consumer identity, brand meaning management, and how what we do impacts our consumption behaviors. Mr. Hawkins has been published in International Business Review, Journal of Organizational Change Management and the Journal of Strategic Marketing, as well as presenting at numerous international conferences.

Educational background
Year Title Institution Country Degree Discipline
2015PhD in Philosophy: Business AdministrationESADE Business SchoolSpainPhDEconomy
2006Master of Education : Curriculum & InstructionBowling Green State UniversityUnited States of AmericaSpecialized MastereOther
2001B.S.B.A : Business AdministrationWest Virginia UniversityUnited States of AmericaSpecialized MastereOther
2001B.A. Political ScienceWest Virginia UniversityUnited States of AmericaBachelorOther
Positions
Start End Title Institution Country Nature Discipline
2015-05-232015-06-01Visiting Instructor (Summer I)Paul Merage School of BusinessUnited States of AmericaVisiting professorMarketing
2014-01-012014-06-30Visiting Scholar (January-June)Aalto UniversityFinlandVisiting professorMarketing
2013-08-242013-10-18Visiting Instructor (Fall)Sam M. Walton College of BusinessUnited States of AmericaVisiting professorMarketing
2013-05-232013-06-01Visiting Instructor (Summer I)Paul Merage School of BusinessUnited States of AmericaVisiting professorMarketing
2013-01-192013-06-20Visiting Instructor (Spring)Universidade Nova de LisboaPortugalVisiting professorMarketing
2012-06-052012-08-12Visiting professor (Summer II)Sam M. Walton College of BusinessUnited States of AmericaVisiting professorMarketing
2012-01-012012-06-30Visiting professor (January-June)Paul Merage School of BusinessUnited States of AmericaVisiting professorMarketing
Taught courses
Year Title Country Institution Degree Discipline Language
2013Introduction to MarketingUnited States of AmericaUniversity of CaliforniaMasterMarketingEnglish
2013Marketing across CulturesPortugalUniversidade Nova de LisboaSpecialized MastereMarketingEnglish
2012Integrated Marketing CommunicationsUnited States of AmericaUniversity of ArkansasMasterMarketingEnglish
2011Marketing Methods (Fall)SpainESADE Business SchoolMaster of Business AdministrationMarketingEnglish
2010Global MarketingSpainESADE Business SchoolMaster of Business AdministrationMarketingEnglish
2010Global Marketing (for Master of Sciences)SpainESADE Business SchoolSpecialized MastereMarketingEnglish
Research interests
Title Discipline
MarketingMarketing
Consumer BehaviorAutre
Contributions
Year Type Extract Status
2015Journal articleHAWKINS, M. A., "Market Identification to Generation: A Practice Theory Market Orientation", Journal of Strategic Marketing, 2015, vol. 23(2), pp. 112-121Published
2012Journal articleHAWKINS, M. A., M. H.REZAZADE, "Knowledge Boundary Spanning Prcess: Synthesizing Four Spanning Mechanisms", Management Decision, 2012, vol. 50(10), pp. 1800-1815Published
2012Journal articleHAWKINS, M. A., F.SALEEM, "The Omnipresent Personal Narrative: Story Formulation and the Interplay Among Narratives", Journal of Organizational Change Management, 2012, no. 25(2), pp. 204-219Published
2018Journal articleHAWKINS, M. A., A., "Researching and marketing to consumption collectives", International Journal of Market Research, September 2018, vol. 60, no. 5, pp. 517-530Published
2017Journal articleHAWKINS, M. A., A., "Brand Network Communities: Leveraging Brand Relationships Within the Supply-Chain", Journal of Brand Management, November 2017, vol. 24, no. 6, pp. 516–521Published
2017Journal articleHAWKINS, M. A., "How consumers manage their identities through possession", Psychology and Marketing, 2017Rejected
2017Journal articleSHIN, J.-H., M. A.HAWKINS, X.MENDOZA, C.CHOI, "The Relationship between Multinationality and Performance: Knowledge-Intensive vs. Capital-Intensive Service Micro-Multinational Enterprises", International Business Review, October 2017, vol. 26, no. 5, pp. 867-880Published
2017Journal articleHAWKINS, M. A., F., Z.SALEEM, "Emerging spaces and identities: distancing, adjusting or converging with existing meanings", Journal of Marketing Management, 2017Rejected
2017Journal articleJIANG, T. H., L.-M.CHENG, M. A.HAWKINS, "A study of regulatory policies and relevant issues concerning E-cigarette use in Taiwan", International Journal of Health Planning and Management, January -March 2017, vol. 33, no. 1, pp. e119-e130Published
2019Journal articleHAWKINS, M., A., "The Effect of Activity Identity Fusion on Negative Consumer Behavior", Psychology and Marketing, 2019Published
2012Book ChapterFRANCH, J., V.GRUBER, M. A.HAWKINS, "Migration and Minorities in Europe" in Diversity in European Marketing : Texts and Cases., Rudolph, T., Schlegelmilch, B., Franch, J., Bauer, A., & Meise, J. N. Eds, Springer International Publishing, chap. 1, 2012Published
2018Book ChapterHAWKINS, M. A., "Butterflies are never happy" in Cranberry Candlestick Terapi., Hilary Downey, John F. Sherry JR and John Schouten Eds, Blackstaff Basement Media, pp. 29, 2018Published
2015Communications in an Academical or Professional conferenceHAWKINS, M. A., A.ROME, "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice" Consumer Culture Theory Conference. 2015, Fayetteville, United States of AmericaPublished
2013Communications in an Academical or Professional conferenceHAWKINS, M. A., "The Importance of Practice: A Resourcing-Market Perspective" GIKA Conference. 2013, Valence, SpainPublished
2013Communications in an Academical or Professional conferenceHAWKINS, M. A., J.-H.SHIN, "Internationalization of Emerging Market Firms: Capability Renewal Through Competitive Dynamics" Academy of International Business. 2013, Istanbul, TurkeyPublished
2013Communications in an Academical or Professional conferenceSALEEM, F. Z., M. A.HAWKINS, "Resouricng Tensions Across Multiple Identities: A Case of Online Personal Branders" Anthropology of Markets & Consumption Conference. 2013, Irvine, United States of AmericaPublished
2012Communications in an Academical or Professional conferenceHAWKINS, M. A., J. J.SINGH, "Risk Reducing Portfolio Effects: Uncertainty Avoidance in Brand Expressions" AMA Summer Marketing Educators Confernce. 2012, Chicago, United States of AmericaPublished
2011Communications in an Academical or Professional conferenceHAWKINS, M. A., J. J.SINGH, "Brand Extensions and Culture : The Impacts of Uncertainty Avoidance and Power Distance on Extension Attitudes" 7th Global Brand Conference of the AM's Brand, Corporate Identity and Reputation SIG. 2011, Oxford, Great BritainPublished
2016Communications in an Academical or Professional conferenceHAWKINS, M. A., "Consumption Collective Participant Screens and Understanding Membership Transformation" 7th International Research Meeting in Business and Management. 2016, Nice, FrancePublished
2017Communications in an Academical or Professional conferenceHAWKINS, M. A., "The Roles Identity Central Possessions Play in Consumers’ Lives" GIKA Conference. 2017, Lisbon, PortugalPublished
2017Communications in an Academical or Professional conferenceHAWKINS, M. A., "How Consumers Manage Their Identities Through Possessions" 125th APA Annual Convention. 2017, Washington, DC, United States of AmericaPublished
2015Communications in an Academical or Professional conferenceROME, A., M. A.HAWKINS, "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice" Consumer Culture Theory Conference. 2015, Fayetteville, ArkansaPublished
2018Communications in an Academical or Professional conferenceSALEEM, F., Z., M. A.HAWKINS, M.PYLE, "In Blog We Trust: Examining How Blog Narrative Fit and Sponsorship Influence Consumers" May 29-June 1. 2018, Glasgow, Great BritainPublished
2015Faculty research seminarROME, A., M. A.HAWKINS, "And...Action! Implementing Self-Directed Interview Research Designs" 8th Workshop on Interpretive Consumer Research. 2015, Édimbourg, Great BritainPublished
2012Faculty research seminarSALEEM, F., M. A.HAWKINS, "Identity and Space Narrative Tensions: A Performativity-Practice Perspective using User-Generated Content Providers" 7th Organization Studies Workshop. 2012, Rhodes, GreecePublished
2011Faculty research seminarHAWKINS, M. A., "Meaning Creation process in Gift Receivers" 6th Consumer Culture Theory Workshop. 2011, Chicago, United States of AmericaPublished
2011Faculty research seminarHAWKINS, M. A., "Hauling in Gift Meaning" Consumption Theory. 2011, Ankara, TurkeyPublished
2016Faculty research seminarHAWKINS, M. A., "Implementing the Pomodoro Technique & Classroom Management" 2016, NancyPublished
2017Faculty research seminarHAWKINS, M. A., "How consumers manage their identities through possessions" CEREFIGE January Meeting. 2017, NancyPublished
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