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GUCLU Burçin
Marketing
permanent professor
Dr. Burçin Güçlü is Assistant Professor of Marketing at ICN Business School Berlin. Regarding her research, she is working on the applications of Big Data in sports industry and sharing economies. Her main skills are quantitative research methodology and social listening. Previously, she earned BA degrees in Business Administration and Economics from Koç University, and Master of Research in Management (MRM) and PhD in Management from IESE Business School, University of Navarra. She also held research and teaching positions in BES La Salle (Universitat Ramon Llull), Toulouse Business School, and Universitat Internacional de Catalunya.
Educational background
Year | Title | Institution | Country | Degree | Discipline |
---|---|---|---|
2014 | PhD in Management – Managerial Decision Sciences (Magna Cum Laude) | IESE Business School | Spain |
2012 | Master of Research in Management | IESE Business School | Spain |
2010 | Degree in Economics | Koç University | Turkey |
2010 | Degree in Business Administration | Koç University | Turkey |
Taught courses
Year | Title | Country | Institution | Degree | Discipline | Language |
---|---|---|---|---|
2020 | Responsible Entrepreneurship | Germany | ICN Business School | - |
2020 | Fundamentals of Digital Transformation | Germany | ICN Business School | - |
2020 | Digital Strategy and Brand Analytics | Germany | ICN Business School | - |
2020 | Responsible & Digital Business Models & Governance | Germany | ICN Business School | - |
2020 | The Business Plan | Germany | ICN Business School | - |
2020 | Project development | Germany | ICN Business School | - |
2016 | Mathematics for Business & Linear Algebra | Spain | BES LA SALLE – RAMON LLULL UNIVERSITY | - |
2016 | Methods of Decision Analysis | Spain | BES LA SALLE – RAMON LLULL UNIVERSITY | - |
2016 | Applied Research Methods | Spain | BES LA SALLE – RAMON LLULL UNIVERSITY | - |
2015 | Principles of Marketing | France | Toulouse Business School | - |
2015 | Research Methodology | France | Toulouse Business School | - |
2014 | Quantitative Research in Marketing | Spain | UNIVERSITAT INTERNACIONAL DE CATALUNYA | - |
2014 | Principles of Marketing | Spain | UNIVERSITAT INTERNACIONAL DE CATALUNYA | - |
2014 | Marketing Strategy | Spain | UNIVERSITAT INTERNACIONAL DE CATALUNYA | - |
Contributions
Year | Type | Extract | Status |
---|---|---|---|
2017 | Journal article | GUCLU, B., M., A.CANELA, "The destructive effect of complex analytics on innovativeness", International Journal of Applied Behavioral Economics, October 2017, vol. 6, no. 4, pp. 38-56 | Published |
2020 | Journal article | GUCLU, B., D. ROCHE, F. MARIMON, "City characteristics that attract Airbnb travellers: Evidence from Europe", International Journal for Quality Research, March 2020, vol. 14, no. 1, pp. 271-290 | Published |
2019 | Book Chapter | GUCLU, B., M.GARZA, C.KENNETT, "What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball's Final Four Event" in Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019 | Published |
2019 | Book Chapter | GUCLU, B., M., A. CANELA, I.ALEGRE, "An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior" in Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019 | Published |
2017 | Book Chapter | GUCLU, B., M. , A. CANELA, "Analytics Overuse in Advertising and Promotion Budget Forecasting" in Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017 | Published |
2017 | Book Chapter | GUCLU, B., M., A. CANELA, "Analytics Overuse in Advertising and Promotion Budget Forecasting" in Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017 | Published |