FILALI BOISSY Douniazed
Douniazed FILALI BOISSY joined the Marketing Department of ICN Business School in October 2014.
Doctor of Management Sciences – Marketing from the University Paris 1 PanthĂ©on – Sorbonne, her doctoral work focuses on advertising persuasion through colors: An application of the model L.I.S.A. on a print advertisement, under the direction of Professor JoĂ«l JALLAIS. Her research aims to understand and study the mechanisms of advertising persuasion. She is a member of the French Marketing Association (AFM) and CEREFIGE Research Laboratory.
Douniazed FILALI BOISSY worked for 2 years as a quantitative analyst within market research institutes such as OpinionWay and MĂ©diamĂ©trie. She was responsible of the Specialization “Offer Design and Innovation” of the ICN Grande Ecole Program and Director of the MSc Digital Management. Her responsibilities lead her to work with several specialists and companies in order to allow students to visualize the reality of the professional world. It is also an opportunity to write real case studies submitted to the CCMP. Since September 2021, Douniazed FILALI BOISSY is responsible for the PGE/MSc double degree “Marketing and Product Innovation”.
DiplĂ´mes et formations
Postes
Cours enseignés
IntĂŞrets de Recherche
Publications
FILALI BOISSY, D., E. JOUNY-RIVIER, “Content co-creation between an influencer and the brand” in The 19th Open and User Innovation Conference, 2022, Zurich
FILALI BOISSY, D., E. JOUNY-RIVIER, “L’influenceur, un moyen de communication pour la marque sous le prisme de la co-crĂ©ation de contenu” in 20ème Colloque sur le Marketing Digital, 2021, Paris, France
FILALI BOISSY, D., E. JOUNY-RIVIER , “Co-crĂ©er sa stratĂ©gie de communication avec un influenceur : Une Ă©tude exploratoire” in Les JournĂ©es Normandes de Recherche sur la Consommation, 2020, On line
FILALI BOISSY, D., “Logique, Imitation et Sentiments: Des Portes de Persuasion Publicitaire en Interaction”, Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), May 2020, no. 136, pp. 159-182
FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds: When creativity and the “made in France” make the difference” – 2020, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris, France
FILALI , D., “Quand le Machine Learning devient un incontournable pour la connaissance client “, Article dans le dossier « Les nouveaux horizons de l’intelligence marketing »”, Survey Magazine, April 2019
FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds : Quand les chaussettes se rebellent et clament leur crĂ©ativitĂ©” – 2019, Centrale des Cas et des MĂ©dias PĂ©dagogiques (CCMP), Paris
FILALI, D., “NPS & optimisation du parcours client “, Article dans le dossier « MĂ©thodes et outils de mesure et d’optimisation de l’expĂ©rience client »”, Survey Magazine, December 2018
FILALI, D., “L’effet modĂ©rateur du besoin de cognition dans l’impact du dĂ©sir d’imitation en communication presse” Arts and Creative Industries Symposium. 2016, Turin, Italy
FILALI, D., “Comment optimiser la connaissance client ?” Article dans le dossier « Exploitation marketing des donnĂ©es textuelles »”, Survey Magazine, April 2016
FILALI, D., “LISA model: A new way to apprehend advertising persuasion process” ARTEM OCC Conference. 2015, Nancy, France
FILALI, D., “L’impact des composantes de la couleur dominante d’une communication presse sur l’imitation en matière de publicitĂ©” 13th International Marketing Trends Conference. 2014, Venise
FILALI, D., “The imitation on a print advertisement : Dominant color components impact” Poster session of the 43rd EMAC Conference. 2014, Valencia, Spain
FILALI, D., J.JALLAIS, “L’imitation en publicitĂ© : Conception et test d’une Ă©chelle de mesure” 29ème congrès de l’AFM. 2013, La Rochelle, France
FILALI, D., “La persuasion publicitaire Ă travers les couleurs : Vers une application du modèle LISA Ă une communication presse” Colloque Doctoral du 8ème congrès international de l’ATM. 2010, Sousse, Tunisia