MSc in Marketing and brand management - ICN Business School
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MSc in Marketing and brand management


4 semesters (including an internship of at least 5 months) - School/work alternation rythm: 3 days/3 days



Once they have completed the course, MSc in Marketing and Brand Management graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.


Here is an overview of the modules :

  • Brand performance
  • Visual and verbal communication and identity
  • Event planning and sponsorship
  • Luxury and fashion brands
  • Startup development for Innovative Brands
  • Sustainable brands and ethics


This program prepares students to take on the following international roles in BtoC or BtoB markets:

  • Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Brand & Marketing Consultant/Analyst

Partner companies

  • Adidas
  • Brand Trust
  • GFK
  • Puma
  • VOK DAMS worldwide

Admission and tuition fees


  • For MSc1 admissions: 3-year higher-education degree (BAC+3)
  • For MSc2 admissions: 3 or 4-year higher-education degree (BAC+3/BAC+4) with extensive work experience in a company
  • Selection based on an application form and interview

Tuition fees


Anissa Heddouche

Anissa Heddouche

Product manager, Spadel

The MSc in Marketing and Brand Management course was the perfect springboard for my career. The strong emphasis on theory and practice was a real asset. Consumer analytics, event planning, luxury and fashion business, social media communication, among other subjects help students to learn the core principles of marketing and embark on an international career in the sector that they are interested in. The classes were small and wellsupervised. After graduation, I went on to work in the international head offices of Puma and Swarovski.


Discover all our MSc programs by downloading the brochure!