MSc in Marketing and brand management - ICN Business School
  MSc list

MSc in Marketing and brand management

Berlin

2 semesters (1 year including an internship of at least 5 months)

English

Objectives

Once they have completed the course, MSc in Marketing and Brand Management graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.

Modules

Here is an overview of the modules :

  • Brand performance
  • Visual and verbal communication and identity
  • Event planning and sponsorship
  • Luxury and fashion brands
  • Startup development for Innovative Brands
  • Sustainable brands and ethics

Opportunities

This program prepares students to take on the following international roles in BtoC or BtoB markets:

  • Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Brand & Marketing Consultant/Analyst

Partner companies

  • Adidas
  • Brand Trust
  • GFK
  • Puma
  • VOK DAMS worldwide

Admission and tuition fees

Admission

  • 4-year higher-education degree (BAC+4) or Master’s
  • 3-year higher-education degree (BAC+3) with extensive work experience in these fields
  • Selection based on an application form and interview
  • 3-year higher-education degree (BAC+3), you can apply for the preparatory year then take your MSc over 2 years

Tuition fees

Testimonials

Anissa Heddouche

Anissa Heddouche

Product manager, Spadel

The MSc in Marketing and Brand Management course was the perfect springboard for my career. The strong emphasis on theory and practice was a real asset. Consumer analytics, event planning, luxury and fashion business, social media communication, among other subjects help students to learn the core principles of marketing and embark on an international career in the sector that they are interested in. The classes were small and wellsupervised. After graduation, I went on to work in the international head offices of Puma and Swarovski.

Contact

Discover all our MSc programs by downloading the brochure!