Bachelor in Business Administration (BBA)

The one-year Bachelor of Business Administration is a very collaborative program which enables students to become open-minded managers in an international environment !

The program covers all aspects of Business management (Corporate Strategy, Innovation, human Resources management, International marketing, Global Political Challenges, …) and combines both theoretical and simulation-based learning experiences. You will benefit from a rare opportunity to interact with students  from  all  over the world, and with ICN full time and visiting international professors.

Furthermore, all learning takes place in Nancy and enjoys the advantages of Nancy’s location at the heart of Europe.

 

Why join the Bachelor in Business Administration?

  • Benefit from a Faculty team of highly qualified permanent and visiting professors in management and other specific topics
  • Enjoy the services of a Business School: Internships and Careers Office, International Relations Office, and a specialist Center for personal and professional development (for your personal tutorial guidance service).
  • Open yourself to global horizons by studying alongside students from a large range of countries and cultures

Academic program content

First Semester

Management

  • Human Resources management
  • Intercultural management
  • Change and project management

Economic and Legal Environment

  • French Economy
  • The European Union and the European institutions
  • International law

Marketing

  • Marketing management
  • Marketing and E-Business
  • Global Logistics and Transportation

Strategy

  • Corporate strategy
  • Innovation management and entrepreneurship

French, European and International Cultures

  • French as a foreign language
  • French culture and civilisation
  • Cycle of conferences 1
  • Research methodology

Second Semester

Management

  • International negotiation
  • “Managers CreaCtive Thinkers” seminar
  • Cross cultural CreaCtivity in Business week

Economic and Legal Environment

  • Knowledge management
  • New global geopolitical challenges
  • Doing Business with European Countries and People

Finance and Control

  • Corporate finance
  • International finance
  • Management control

Marketing

  • International marketing
  • Marketing business game
  • Corporate communication

French, European and International Cultures

  • French as a foreign language
  • French culture and civilisation
  • Cycle of conferences 2

Bachelor Thesis

 

Practical information

LENGTH OF STUDIES:

  • 1  year of studies

PROGRAM LOCATION:

  • The program is taught in Nancy, France.

TRAINING LANGUAGES:

  • Courses are taught in English

TUITION FEES 2017-2018:

  • Year 1: 7 000 €